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      How to Nurture Innovation, Strengthen Retention (Use Professional Development)

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      If you want to foster employee professional development and growth, it’s essential to begin with a positive and supportive work environment. By providing opportunities for learning, as well as a culture of collaboration and open communication, companies encourage their employees to reach their full potential and become valuable assets to the organization. 

      In this blog, we explore laying the foundation for employee professional development beginning with the hiring process, and ways to create a nurturing environment. To help provide real-world examples and insights, we’ll lean on excerpts from episodes of Hired’s podcast, Talk Talent to Me, featuring these experts: 

      Consider growth potential from day one

      Riffat Jaffer shares, “There are so many jobs everyone does. But what are they going to grow into six months or three years from now and how will they add value to your company in the future?”

      Hiring for potential means looking beyond a candidate’s current skills and experience. It’s considering their ability to learn and grow in the role. The specific role you’re hiring for shouldn’t be the bottom line, but rather a starting point to build upon.

      This approach is particularly valuable for businesses ready to invest in their employees and support their professional development. Companies then bring on employees who may not have all the required skills at the time of hire. However, they have the aptitude and willingness to learn and grow.

      Leverage potential to build diversity

      One benefit of hiring for potential is helping companies build diverse and dynamic teams. By considering a candidate’s potential rather than just their existing credentials, businesses bring on employees with a range of backgrounds and perspectives. This contributes to creating a more vibrant and creative work environment and allows for more innovative solutions.

      In a past panel discussion, “An Insider’s Guide to Hiring in Tech,” Nathalie Grandy, formerly with Gem, now Head of Tech Recruiting at Mutiny, shared her insights. She says, “It starts with changing the mindset of what you’re looking for and potentially being open to those nontraditional backgrounds. For us, it’s encouraging hiring managers to think about the 80/20 rule. So 80% existing skill set and 20% coachability.”

      Impact down the line: employee retention

      Another advantage of hiring for potential is helping companies retain top talent. By providing opportunities for learning and growth, businesses support their employees in achieving their career goals and help them feel fulfilled in their roles. This leads to increased job satisfaction and a lower employee turnover rate.

      Riffat explains, “Candidates come in and maybe they’ve not done the job exactly like you want them to do. But they know you trusted them and hired them to do it. They’re willing to give it their all and more than somebody who has done it three times over now.” 

      Take a leap of faith

      Of course, hiring for potential does come with its challenges. For example, it is difficult to accurately assess a candidate’s potential. There is always a certain level of risk involved in bringing on employees who may not have all the required skills at the time of hire. 

      However, with careful consideration and a robust onboarding process, companies can successfully hire for potential and reap the many benefits of supporting employee professional development and growth.

      Riffat says, “Maybe they’re not where we want them to be today but our onboarding and training come in to get candidates where they want to go. Typically, you end up hiring the best candidates when you take a leap of faith.”

      According to Riffat, hiring for potential is all about “being able to partner with the hiring managers and make sure they see potential in a candidate. It also depends a lot on product maturity and if we can afford to give a candidate six months to become what we want.” 

      Build an inclusive environment to foster employee growth

      An inclusive workplace values and respects diversity, and is where all employees feel welcome and supported. By fostering an inclusive workplace, businesses create an environment to support employee development and growth. Here are a few ways to do this:

      1. Establish guiding values to support professional development and growth

      These values must emphasize the importance of providing opportunities for employees to learn and grow in their roles, and support their professional development. By adopting such values, companies create an environment that encourages employees to learn new skills and take on new challenges.

      Anabel Morales echoes this saying, “The key to scaling our culture successfully is equipping our leaders with tools to scale trust, transparency, and inclusion. When we hire managers or promote somebody into a management role, we’re introducing them to our leadership principles and educating them on how to live up those values.”

      2. Encourage open communication and feedback

      Create an environment where employees feel comfortable sharing their ideas and providing feedback to one another. This helps identify and address any challenges or barriers employees may be facing, and can support their growth and development.

      To Anabel, this means “facilitating inclusion and teaching people how to build trust. Leading without micromanaging, asking for feedback, and being a good listener are basic things managers sometimes forget to do.” 

      “The psychological safety piece is also very important. It is something you need in a team to ensure innovation. The last thing you want as a manager is to have a team where everybody just agrees with you. Create an environment where people feel open to speak.”

      3. Explore personal drive and growth

      Provide employees with support and guidance as they explore their personal drive for growth. This might include offering advice and mentorship to help guide their self-reflection as they define their purpose and future goals.

      Sacha Luthi says, “If you look at what success means, it’s very broad. I can make things very complicated as an HR person. Or, I can try to build an environment in which people want to work with you. I don’t want people to work with me because they have to. The true reason is finding the ‘Why are you here?’”

      4. Measure the impact of deficiencies

      There are endless avenues to take when it comes to professional development and growth. So many possibilities might become overwhelming, causing employees to struggle in picking their starting point. As a leader, aid employees in identifying personal development needs to plot their course.

      Reflecting on his own experience, Sacha says, “it took good leaders to see things I was not able to see in myself. You need people along the way who believe in you and build confidence.”

      Encourage self-reflection to measure the impact of deficiencies in order to identify growth opportunities. Sach poses a few questions for individuals to consider: “How do I find out what I’m really good at? What gives me energy? Where is the space for it to be used?”

      “If you are not good at something you should also look at it from a collective perspective. There are other people around you who may jump in or cover the gap, so look at performance and career. We still value and recognize individuals but how do we put those strengths together so the collective output is better?” 

      5. Provide opportunities for learning and development

      The opportunity to continuously learn and tackle new challenges continues to be the number one reason software engineers enter a career in the field. Employers should offer compelling career development opportunities to attract and retain software engineers and ensure they feel adequately challenged in their roles. 

      Based on our survey of software engineers, more than half said it’s important to them their employer provides professional development opportunities. 72.2% reported new challenges and continuous learning most attracted them to a career in software engineering.

      Set the tone for personal growth & professional development in your organization

      If you want to create an environment to encourage employees to develop new skills, cultivate new strengths, and continue the evolution of their careers, build an inclusive workplace and keep growth in mind from the hiring process on. 

      Tune into Hired.com’s podcast, Talk Talent to Me. Hear what top experts have to share about the strategies, techniques, and trends shaping the recruitment industry today.

      Want to listen to the full episodes featured in this article?

      Editor’s note: at the time of the podcast recording, Anabel was VP of Talent Acquisition, in August of 2022, she became VP, People and Culture. Congrats, Anabel!  More

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      Raise the Bar in 2023: Strategies from Top Employers Winning Tech Talent (VIDEO)

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      Need insight to plan your recruiting and hiring strategies for 2023? Watch this on-demand webinar to hear talent acquisition experts from Top Employers Winning Tech Talent discuss key findings and data from Hired’s What Top Tech Employers Do Differently: New Hiring Data to Win in 2023 report. They share strategies for filling open positions with top talent and building a diverse team quickly and efficiently.

      Hear from:

      Hired SVP Marketing, Erica Yamamoto

      Manager, R&D Talent, Tray.io, Reece Batchelor

      Director of Tech Talent, SAP, Tatiana Moraes Nogueira

      Talent Acquisition Manager, Technology, iHeartMedia, Jeff Carr

      Read an excerpt of the conversation here and scroll down to access the full webinar. 

      What are strategies for driving qualified candidates?

      Tatiana Moraes Nogueira, Director of Tech Talent, SAP

      We invest a lot in preparing our interviewers to really understand what we are and how we are interviewing. What are the qualifications that we’re looking for in these candidates? We are always prioritizing candidate experience on top of everything. Transparency is a big thing for us. We are fast in providing feedback and we provide full feedback to our candidates.

      That is definitely something that always brings us more and more candidates. Whoever applied in the past understands why they were or were not approved. Then they go and work on the skills we wanted them to have and they can reapply. 

      We also are very strong on flex work. SAP is a company committed to employee experience first. SAP is a people-first company. We definitely communicate very broadly that some roles are going to be remote while some others need a bit more in-person time. SAP has amazing offices throughout the US and Canada. We are looking for people to be in the office maybe two or three times a week and we communicate this flex work approach in terms of hours, location, and days of the week.

      Flex work for us means you can accommodate your working hours around your projects and personal life. We also have a big returnship program. We are allowing people who have been away from work for over a year and a half to come back to the workforce. All these things are elevating our brand and allowing us to continue attracting the best talent out there.

      Reece Batchelor, Manager, R&D Talent, Tray.io

      Naturally, being a smaller company, we rely heavily on outbound strategies to attract talent. We do take quite an aggressive approach to this. We target 100 new messages per week. Hired is a great tool for us. 

      We also use a tool called Gem for messaging sequencing. At Tray, we don’t just staff emails out either. We try to get really personalized – not just ‘I see you work at X company.’ I’m talking about really calling out things on people’s LinkedIn profiles, including work they’ve done and blog posts they may have written too. 

      We’ve also looked at a lot of data on our outbound messaging to see what’s working and what’s not. 

      There are two real changes we’ve made recently. One is keeping our messages short, sweet, and to the point. No one has time to read lengthy emails. We’re just trying to hit what people want to know, which is why we are reaching out to them and what’s in it for them. Those are the two points we’re really trying to hit. 

      Secondly, we like hitting and tackling the elephant in the room, which is job security. It’s top of mind for everyone. We’re quite fortunate as we’ve done funding a couple of months ago, so we call that out in our messaging. 

      But what’s different now from maybe 12 months ago is we’re not saying we’ve done a round of funding and are in hyper-growth mode because that scares people. It’s all about how this is now sustainable and why joining Tray gives you the security you’re ultimately looking for. 

      Jeff Carr

      Automation is the name of the game. We try to automate as much as we can. We start with a lot of market data trends and share them with our executives, VPs, and hiring managers. This includes where these market trends are with compensation, the available workforce, what the time-to-fill is across the technology industry, and what you can expect as candidates move through the process. 

      We try to keep everything as efficient as possible. We do weekly meetings with the managers to keep communication feedback between the recruiter, candidate, and hiring manager as tight as possible in the process. 

      We’ve even adopted a tool for scheduling interviews. It’s taking the manual process out of the pattern to where everything is automatically shared with the candidate and hiring manager. That’s probably given each team member at least five hours back in their day.

      Showing the value proposition of where automation can help. Additionally, metrics and data points help keep everybody aligned on where process improvement is and where opportunities are for it. Any automation you can add to your process adds a lot of value back to the recruiting team members, candidates, and hiring manager.

      Related: Get Internal Approval for Recruiting Tools: A Step-by-Step Playbook 

      Watch the full collaborative panel discussion to discover: 

      Top strategies to increase interview response and acceptance rates 

      Why and how salary transparency increases equity and efficiency in hiring funnels

      Why tracking time-to-fill is only part of the story

      Ways to drive organizational innovation  More

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      How to Foster Psychological Safety in the Workplace, from Interviews to Management

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      Why it’s Important to Create an Environment for Employees and Candidates that Welcomes Feedback

      The workplace hasn’t always felt like a safe space to speak up or out. Because of that, issues can go unaddressed and ideas can go unmentioned. Savvy organizations know an environment strong in psychological safety is more conducive to innovation and employee satisfaction. Haven’t heard of psychological safety before or don’t know what it is? Learn why it’s important in the workplace from interviewing to managing teams. Find out how to establish and nurture it within your company.

      What Is Psychological Safety?

      According to Harvard leadership professor Amy Edmondson, “psychological safety is a belief that it’s absolutely ok, in fact, it’s expected, to speak up with concerns, with questions, with ideas, with mistakes.” Everyone feels comfortable being themselves at work. There’s no fear of punishment or humiliation for one’s thoughts or ideas.

      This doesn’t mean work is sunshine and rainbows all the time. Conflict will happen. The difference is people are willing to speak up. There’s mutual support with psychological safety.

      Psychological safety lays the groundwork for innovation and adaptive performance. This can occur at all levels of an organization. It establishes an environment where team members feel comfortable expressing concerns. They ask tough questions because everyone’s input counts. They’re not afraid to throw out ideas for fear of rejection. When team members feel safe, they’re more likely to take risks, share new ideas, and challenge the status quo.

      Anabel Morales, VP of Talent Acquisition at Worksome describes psychological safety in a nutshell as “really just having the ability to speak your mind and being open to candor.”

      Tyler Parson, Head of Talent at Chili Piper explains how creating this space stems back to the organization taking initiative. “If you create a culture where it’s okay to say those things, then it takes all the fear out of it, or at least most of the fear out of it.” 

      Company Values & Culture Foster Psychological Safety

      Reinforce and promote psychological safety through the company’s values. Doing so allows you to set the tone for its development throughout the organization.

      Worksome’s company values are “Speak data, be brave, and have fun.” Anabel Morales explains how these values work to build an environment of psychological safety. 

      “Being brave really connects to letting people be authentic, speak their minds, and have fun. I think it’s not just about social events and team building, but it’s also about actually having a passion for your work and having fun at your job because of what you’re doing.” 

      “Our cultural framework is made up of trust, transparency, and inclusion. We try to approach everyday interactions with our colleagues in this way and also throughout the candidate journey.

      Culture promotes psychological safety for internal employees seeking changes too. Tyler Parson shares how this works.

      “What we’re trying to build at Chili Piper and have been successful in doing so far is creating a culture where if you want something new, you always ask for it internally first. If it’s in the realm of possibility and our growth plan, then we try it.”

      With clear values and a positive culture, employees can feel comfortable expressing themselves in the workplace and building trust with the company.

      Psychological Safety in Interviewing

      For far too long, an interview hasn’t always felt like an opportunity to speak up without fear of backlash. Or worse, getting the boot from the recruitment process. Building psychological safety in interviewing will change that.

      Anabel explains why Worksome makes an effort to provide psychological safety in the interview process. “We want to ensure people feel free to speak up and share failures as well as successes because we know that’s really where the learning happens and that’s just important to share.” 

      This welcomes the opportunity for candidates to share the adversity they overcame to achieve success!

      So, how do you set a precedent of psychological safety for a candidate in an interview? It starts with the interviewer.

      Tyler shares that Chilli Piper ensures during “interview trainings, hiring managers are equipped with how to create a basic positive candidate experience. Part of that is understanding how to make candidates feel comfortable, welcomed, and [empowered] to talk about their experiences in a way that doesn’t shy away from talking about their failures.

      Gauge a candidate’s ability to foster psychological safety in the workplace. Ask questions focusing on empathy and respect. Assess if this person will be a good fit in a culture of psychological safety.

      How do you go about building trust with your team?Provide an example of how you showed empathy in your current role.How would you help someone progress after a failure?Share how would you respond if someone else’s view on a task or project differed from yours.

      Psychological Safety for Management

      Creating a psychologically safe workplace starts with strong leadership. Leaders need to model the behavior they want to see in their team members. They need to encourage open communication. Give employees the space to voice their opinions.

      Anabel believes “top leadership” setting a precedent has a ripple effect throughout the organization. “I think if they are living out their values then it will naturally trickle down to the rest of the company.” 

      “You can always use the values when you are trying to make tough decisions and when you reflect on the values, it’s [even] helpful in navigating your day-to-day.”

      “When we hire managers or if we promote somebody into a management role, right away we introduce them to our leadership principle, educating them on just how to live up to those values.”

      Tips to Build Psychological Safety

      Here are 3 important tips from Amy Edmondson to create psychological safety as a leader: 

      Frame the work as a learning problem, instead of an execution problem. Needing everyone’s involvement creates a rationale for speaking up.

      Ask more questions to invite sharingActively request opinions from those who tend to stay quiet

      Acknowledge your own fallibility to create more safety for speaking up. Tyler Parson supports this saying, “It starts with… you as a leader practicing vulnerability”

      Apologize when you make a mistakeAsk for help when you need it

      Model curiosity and ask a lot of questions to create a necessity for voice.

      Promote equal speaking time for everyone involvedEncourage feedback sharing and use it to build on ideas

      Psychological Safety Is the Foundation for Innovation

      Psychological safety establishes a baseline. Everyone can feel safe to speak up and feel heard when they do. In this sort of environment, innovation comes easily with the free flow of ideas. 

      Want more insights into recruiting tips and trends?

      Tune into Hired’s podcast, Talk Talent to Me, to learn about the strategies, techniques, and trends shaping the recruitment industry—straight from top experts themselves.

      Finally, want to listen to the full episodes featured in this article?

      Editor’s note: at the time of the podcast recording, Tyler was Head of Talent, in June of 2022, she was promoted to VP, People. Congrats, Tyler! Likewise, when her episode was recorded, Anabel was VP of Talent Acquisition, in August of 2022, she became VP, People and Culture. Congrats, Anabel! More

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      8 Ways to Hire Faster & Build a Better Employer Brand

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      What You’ll Learn

      How to fill positions more efficiently through tools, templates, and moreThe partnership making hires an average of 11 days fasterThe strategy that took an offer acceptance rate from 60% to 88%

      About this eBook, 8 Ways to Hire Faster & Build a Better Employer Brand

      In a panel discussion led by Hired CTO Dave Walters, talent leaders from Gem, Tanium, NBCUniversal, and One Medical shared their thoughts on trends and best practices for optimizing the candidate experience.

      They reviewed how to improve the hiring process by strengthening the experience and by extension, the employer brand. Now, we are covering eight of their strategies to consistently help their teams fill tech and sales jobs efficiently. Use them to take action with your recruiting goals! More

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      10 Things You Can Do to Reach DEI Goals

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      What You’ll Learn

      The first thing you must do to make meaningful progress on DEI goalsWhich talent pools many companies continue to overlookWhy culture “fit” is outdated and what’s important nowYou can make progress in many areas by testing a new tool, changing a policy, or saying “yes,” to a new idea

      About this eBook:

      After the #MeToo, #FoundersForChange, and #BLM movements, more companies prioritized diversity, equity, and inclusion (DEI) initiatives. Executives and hiring managers took a closer look at their current hiring models and recruitment practices. Employers created new positions and KPIs focused on DEI.And yet undertaking changes to improve DEI within your company can feel like an uphill task. Many of these issues are systemic, and not a quick fix. It’s easy to feel overwhelmed and not know where to begin. It’s especially tough for one person or a single team to push against a long-standing system and cultural norms.This eBook gives DEI officers, tech leaders, hiring managers, and talent acquisition teams insights into small but mighty tactics and strategies to improve the diversity of their teams and level up DEI hiring across organizations. More

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      How Supporting Diversity Gives Your Business a Head Start

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      Many organizations claim they support diversity, equality, and inclusion (DEI). Some, however, have yet to grasp that ensuring DEI is part of the hiring process is one of the keys to success.
      What is DEI?
      Effective diversity, equity, and inclusion (DEI) policies involve taking active steps to ensure that people with different ethnicities, genders, abilities, cultures, and personalities have representation, opportunity, and support in the face of historical and structural bias. DEI isn’t about box-ticking.
      It’s about delivering transparent and meaningful change that embraces all workers and makes them feel they’re an essential part of an organization.
      The Skills Gap
      Back in April, we released part 1 of our multipart “Future of Work” survey into the growing challenge of finding the right candidates.  Undertaken in conjunction with independent research firm Dynata, the survey revealed that UK hiring plans are up while skill shortages are greater. 87% of UK companies said they’re finding it hard to fill positions, with a third believing that the skills gap is widening. Companies across the UK told us that recruiters have to search harder and wider for talent, unlocking the untapped potential to fill the skills gap.
      It makes good business sense, therefore, to ensure all candidates, irrespective of race, gender, or other characteristics are fully considered in the recruitment process. Today, DEI isn’t an optional extra but a crucial part of being a modern business. In the second part of our “Future of Work” survey, we asked over 3,000 recruitment, talent acquisition, and HR professionals about their views on the importance of embracing difference in order to attract talent.
      Embracing Difference
      40% of organizations who took part in the survey said that candidates expect more than ever to learn about a company’s plans to become more diverse, while 70% expect companies to be open about the diversity of their workforce. Recruiters increasingly recognize that DEI is a factor in attracting the right talent – and that the talent wants to know about a company’s DEI efforts. 45% of employers believe that building a diverse workforce is a priority to retain existing talent and attract new employees.  And perhaps surprisingly, we found that nearly two-thirds of employees (62%) would reject a job offer from an organization with a culture that didn’t support diversity.
      The world of recruitment, like the rest of society, has faced a reckoning in recent years with diversity, equity, and inclusion (DEI) pushed to the fore. Our survey found that nearly a quarter of organizations already include diversity, equity, and inclusion in recruitment practices. In addition, 30% are seeking to encourage greater diversity in leadership positions.
      However, diversity isn’t what you say; it’s about what you do – so it’s encouraging to see that 40% of businesses are building DEI into recruitment processes and strategies. It isn’t just the right thing to do ethically – it benefits the company, the workforce, and the communities we operate in. It’s an ongoing task, and companies recognize they have more to do. it’s concerning, however,  that just 19% of employers have strategies to engage the neurodiverse. It’s an area that needs focus and action for employers, or they risk missing out on those with unique talents.
      Organizations are beginning to understand that differences are not necessarily negatives and are starting to value a diverse range of views and voices, from people with disabilities of whom only half are in work, including neurodiverse people (for example autism – only 22% of autistic adults in the UK are in any kind of employment), says the report.
      Good Communication is Vital
      Many organizations are now ensuring they communicate HR policies on inclusiveness so that applicants can understand the culture of a potential new workplace even before they consider applying for a role. According to the research, globally, 86% of employees consider diversity, equity, and inclusion (DEI) critically important. And employers are taking the hint, with 45% believing that building a diverse workforce is a priority to retain existing talent and attract new employees.
      The survey found that organizations that prioritize DEI use this as a mechanism to attract talent and fill the skills gap. However, only 8% of employers say DEI initiatives are in the top three changes they are making to attract new employees, although this may also reflect that they feel they already have robust processes in place.
      Recommendations based on the report
      Monster recommends that to create an open and welcoming workplace for neurodivergent workers organizations should:

      Take time to understand any specific needs. During your recruit’s induction week, take time to sit down and find out what their needs and difficulties are. Treat these as a benefit, not a burden.
      Apply to the “Access to Work” scheme. Employers can access grant funding to support disabled people starting or staying at work.
      Be flexible and ready to adapt. Employers who are flexible and prepared to adapt are more likely to experience the benefits of a neurodiverse workforce.

      Monster’s Top Tips for making DEI a priority in recruitment are:-

      Start by looking inward: listen to your staff and learn from their experiences. Use data to spot trends, but don’t stop there. Use the lived experience of colleagues to help you shape DEI policies and set priorities.
      Create more inclusive job descriptions: writing job adverts that focus on skills, attitude, and approach is critical to engaging talent. Don’t revert to cliché, but create job descriptions that engage and inspire applications from those with the skills to succeed.
      Highlight commitment to DEI: if you’re doing great things, let people know. Your stance on DEI is a source of competitive advantage, so use it. Publicize benefits, policies, and processes that show what you’re doing.
      Be transparent: employees want to know you’re making progress, so be transparent with successes and highlight challenges. Every organization can – and should – do more.
      Audit the hiring process: diversity isn’t what you say but what you do – so ensure inclusive hiring processes are embedded at every level. From the application to the interview, your staff should recognize and respect differences.
      Revitalize the talent pipeline: engage with new groups, advertise in new places, or work with experts to find candidates with the skills you need.
      Don’t stop at inclusive hiring: companies serious about DEI ensure there’s support at every step for new hires and existing staff. Leadership and development programs support underrepresented talent from early career entrants to the boardroom. Staff should be free to share their views, and employers must listen to their voices.

      Overall, we’re encouraged to see employers making changes to create a positive working environment that recognizes and rewards differences, because, in the end, we all benefit. Our survey shows that an open and accepting culture, and the policies to back it up, are critical to attracting the best talent.
      By Claire Barnes, Chief Human Capital Officer at Monster and Global HR Lead, Randstad Enterprise Group. 
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      How to Amplify Your DEI Initiatives in 2022

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      Talent acquisition teams are no stranger to the importance of creating a diverse, equitable, and inclusive (DEI) workplace for all employees. According to the newly-released 2022 Job Seeker Nation Report, 38% of workers would turn down a job offer if the company lacked diversity in its workforce or had no clear goals for improving diversity in hiring. Below are ways companies can amplify DEI initiatives in 2022.
      Take Meaningful First Steps
      Many talent teams are dedicating considerable time and resources to DEI, including increasing investing budget resources to expand their efforts. In fact, 68% of recruiters reported that they believe improving DEI in their organization will be a top priority in the next year.
      Teams can take small steps by measuring key recruiting metrics in the process and continuing to analyze areas of improvement as changes are made. Here’s how:

      Understand the current workforce: This is a crucial step to help measure diversity of representation among an existing employee base. Evaluate the demographics across the organization, and within departments.
      Create a more diverse candidate pool: You’ve got to start somewhere, and there are several free tools and resources that can help you make sure you, and your company, are putting your best foot forward. Make small improvements to be more inclusive in recruiting practices by using free tools to help write more inclusive job descriptions and attract a wider variety of candidates.
      Develop inclusive content: Use existing social media channels and the company’s career website to tell employee stories within the organization. By leveraging this original content, your team can further convey how employees of differing backgrounds, ethnicities, races, genders, and abilities feel a sense of belonging. This is also a great medium to share current efforts and commitments for improving DEI. Think like a marketer – track the data related to interactions with your posts, understand what messages perform well, and determine what messages your audience wants to hear more about.

      Align Hiring Teams on Candidate Requirements
      Hiring team members can get stuck on the notion of the “ideal candidate.” This mindset can limit the diversity of talent pools by having too many requirements listed when they may not all be necessary. In today’s competitive labor market, this will cost your organization time, which inevitably will cost you top candidates.
      Grow a Diverse Talent Pipeline
      Today’s labor market is incredibly tight, and candidates expect a culture that embraces diversity, equity, and inclusion. Avoid limiting the talent pool by requiring specific skills and experience that are not dealbreakers. Build programs to attract, engage, and hire historically marginalized communities through strategic audience planning and develop programs to make everyone feel welcome.
      Talent teams must work hard to expand their talent networks and source diverse candidates, which can be done in the following ways:

      Interact on social media: Keep in touch with potential applicants, passive talent, and past candidates on social media. Share what’s going on in the company, tell employee stories, answer questions, post job openings, and give info on referral programs to the network.
      Attend recruiting events: Virtual and in-person recruiting events can be great places to help you build your talent network. Focus on hiring events that bring together a niche audience that is centered around diversity. These events are a great way to connect with job seekers and broadcast the message that the company is hiring.
      Work with local organizations: Find local diversity groups and work with them to source candidates for open positions. Building a relationship with these organizations can help long-term network growth.

      Leverage tools needed to enhance DEI initiatives
      Automation and AI tools can help further supplement DEI initiatives, streamline hiring  processes, and eliminate manual tasks in the following ways:

      Automated intelligent sourcing: Sourcing candidates can be the most time-consuming process in recruiting. Automated intelligent sourcing can help find candidates that fit open roles and invite them to apply. It can also reach top candidates while keeping the pool diverse.
      AI candidate skill-matching: Skill matching automatically screens applicants for role requirements, which is helpful for specialized roles that benefit from diverse candidates, such as engineers, healthcare workers, or machine operators. Integrating automated skill-matching tools with applicant tracking systems (ATS) eliminates the strain of managing multiple candidate databases in different places and helps find qualified talent more quickly. Leveraging technology to screen for skills can also help reduce bias in your hiring processes.

      Start Investing in DEI Today
      The time to prioritize DEI is now. In today’s challenging labor market, those who prioritize diversity, equity, and inclusion will find more qualified candidates, which can turn into new hires. Talent teams can improve the diversity of their candidate slates by taking charge and applying the right strategies throughout the hiring process, including sourcing, relationship management, workforce planning, and audience planning.
      The investment in DEI goes far beyond cash – employers can invest time in telling the organization’s story, setting expectations, and aligning teams, which often yields the highest return on investment. It’s critical to lead DEI initiatives with empathy, compassion, and dedication, and to be relentless in driving change.
      By: Corey Berkey, Senior Vice President, People & Talent, Employ Inc. 
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