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    Insider Tips for Marketing, Business, Sales, and Advertising Professionals

    So you’ve nearly got your degree and you’re ready to make waves in the world of marketing, advertising, business or sales. You’re familiar with concepts like market segmentation and you can break down the pillars of supply chain management and you’ve watched movies like The Wolf of Wall Street and The Social Network more times than you can remember.

    What you don’t learn in school or movies, however, is what moves to make as you attempt to breach the world of business and how to make a career for yourself. What we mean by “moves” are the decisions you make regarding the way you present yourself, how you choose to grow and learn, and the mindset you carry with you into your endeavors. 

    With so much to keep in mind when making this major leap into the professional world, it can become difficult to choose what advice to follow and what to ignore. Instead of leaving it up to AI software and chatbots, we decided to host a virtual event with some real-life employees about what their marketing, advertising, business, and sales departments look for in a candidate. 

    In our Job Search 101 virtual event, we spoke with Kalina Popova, a Campus Manager at Dell, Madison Ahmadi, a Talent Acquisition Partner at Expedia, Jennifer Voss, the Director of Early Careers Talent Acquisition at Visa, and Tangela Woodley, a Talent Acquisition, Marketing, & Digital Early Careers Manager at L’Oréal. In our conversations, the panelists reveal the tips and tricks needed to succeed in the world of marketing, advertising, business, and sales.

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    Don’t Limit Yourself

    One of the great things about the marketing and business industry is the variety of roles that exist within it. You could be a copywriter making taglines, a graphic designer creating brand logos, an account manager closing deals and finding new clients, and a whole lot more. 

    This being the case, it is critical to keep an open mind when you’re trying to decide what kind of role best fits you. In our conversations with experts, Tangela Woodley from L’Oréal sheds some light on just how many different opportunities exist within their marketing department.

    From analytics to creative, the world of marketing has opportunities for people interested in all kinds of things, especially at L’Oréal. So when you’re preparing to make your foray into the marketing, business, advertising and sales world, it’s important that you don’t pigeonhole yourself into one subcategory or another!

    Follow the 5 Dimensions of Potential

    While every company and its employee expectations are bound to be different, L’Oréal has a specific set of criteria that candidates can keep in mind wherever they apply. L’Oréal calls it the five dimensions of potential and with these rules, you can better your chances of succeeding in the world of business.

    Whether it’s learning agility or your judgment and decision-making skills, L’Oréal’s Five Dimensions of Potential would apply to numerous top-tier companies and what they’re looking for in employees.

    Leaders > Participants

    As a company that specializes in helping early-career candidates and college students find jobs, we have seen young professionals make a lot of mistakes. One of the big ones we’ve seen them make is signing up for a club or organization just to get it on your resume.

    It doesn’t take much to sign up for a group and show up to a couple of meetings. What does take some effort is actively contributing to these groups and taking on leadership or executive roles. This is something to keep in mind when you mention your involvement in groups and extracurriculars in your applications.

    Our suggestion is to be proactive. When you join a group, don’t just be a bystander! Make sure you’re participating and doing things that give you stuff to talk about later on when you start applying for jobs. If you have an idea, speak up! If you feel inspired to take on a position.

    You Gotta Have Grit

    A lot of people outside the marketing and sales industries perceive it as this glamorous world with photo shoots, hot-shot business people, and high-profile deals. What you don’t see are the challenges and obstacles that marketing professionals face on a daily basis.

    Any marketing veteran you meet is likely to have just as many stories about unhappy clients and discouraging rejections as they are to have stories about massive wins and incredibly successful campaigns. And that’s just a part of the business.

    This being the case, it is critical that anyone trying to enter the marketing, business, and sales worlds develops a tough chin and plenty of grit.

    While Kalina’s anecdote relates to sales, the same thing goes with marketing, advertising, and business. What if you pitch a marketing campaign to a client and they don’t like it? Or propose a solution to your boss that he chops down? Having the grit to face this type of rejection and come back stronger is what will make you successful in the long run.

    Take Advantage of Resources

    One thing that every one of our panelists in our recent Job Search 101 virtual event agreed upon is the importance of utilizing the resources at your disposal. If you go to college, whether it’s community or Ivy League, chances are there is a career office working to connect the student body with potential employers.

    In these offices, work has been done to establish relationships. All you need to do is take advantage of it.

    These types of resources are oftentimes free and extremely beneficial, so there really isn’t any reason not to take advantage of them.

    Looking for another free resource you can use to score the job of your dreams? Create your account with WayUp and start browsing open roles today or head over to our blog for more career tips and job-search advice! Watch the full session here.  More

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    Learn How Northwestern Mutual is Championing Diversity in the Finance Industry

    When you’re deciding where to start your career, you may want to work for a company that doesn’t just believe in diversity and inclusion (D&I) but supports it as well.

    Northwestern Mutual believes in having a diverse workforce that benefits the company, its employees, and local communities.

    We spoke to employees at Northwestern Mutual to learn about how the company has built strong diversity initiatives, and what this means for employees, clients, and communities alike, including how Northwestern Mutual intends to keep the needle moving.

    Diversity Enables the Company to Reach More Clients

    According to Northwestern Mutual, “the best client service and financial industry leadership starts with creating a diverse team and an inspiring, inclusive workplace where everyone can be, and do, their best every day.” A diverse workforce is what will help them deliver the financial solutions their clients need.

    Having diverse advisors on your team enables the company to increase its reach, influence, and appeal to a wider range of customers.

    While it could be comforting talking to someone who has a similar background to you, representation matters. It can lead to impactful business relationships and work environments.

    Ability to Bring Your True Authentic Self to Work

    Everybody still wants to bring their authentic selves to work. This means no matter what race, ethnicity, sexual preference, or demographic you represent you feel confident in showing your colleagues, boss or manager, and the customers you work with who you truly are.

    Shannon Redmon, Director of Recruiting at Northwestern Mutual, discussed why being accepted and supported at work is important to him.

    Through learning sessions and coaching programs about allyship and inclusive culture, the D&I council, and employee resource groups, Northwestern Mutual fosters a place where Shannon can be his true self. As a result, he feels proud of the work he is doing and the company it is for.

    Supporting Diversity in the Community

    There is no end to the lengths Northwestern Mutual will go to ensure they are championing diversity and creating a company where employees can truly be themselves and reach their goals.

    In fact, Northwestern Mutual has made several monetary contributions to communities and entities outside of their organization emphasizing their desire to create a truly diverse world. Here are just a few of their charitable acts:

    $26M invested in under-served neighborhoods

    $20M invested in startup companies founded by women 

    $6M in grants for nonprofits nationwide

    $1.6M to strengthen education and career opportunities

    Why Northwestern Mutual?

    Whether it’s their initiatives, the resources they provide, or the direct contributions they make, Northwestern Mutual is a place fostering diverse minds while encouraging representation.

    There are people just like you who need help planning and reaching their financial goals, will you be the one to get them there? Head over to Northwestern Mutual’s company profile to learn more about the company and for information on open roles!

    Northwestern Mutual Financial Representatives are Independent Contractors whose income is based solely on production.

    Not all Northwestern Mutual representatives are advisors. Only those representatives with the titles “Financial Advisor” or “Wealth Management Advisor” are credentialed as NMWMC representatives to provide advisory services.

    Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM) and its subsidiaries in Milwaukee, WI. More

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    Looking for flexibility, personal growth, and competitive compensation? You can have it all at Northwestern Mutual’s industry-leading Internship Program

    Those who take on athletics and extracurriculars in college are individuals with incredible drive who become intensely motivated by their passions and their desire to pursue them. Over the years, Northwestern Mutual has come to understand that these types of people thrive and find success as financial representatives. 

    Whether it’s their desire to make a lasting impact or the ability to have a flexible schedule, there are several reasons why athletes and people involved in nonscholastic activities do so well as financial representatives.

    Recently, we interviewed a couple of college financial representative interns who are also involved with athletics and extracurriculars to understand why the job is so perfect for people like them.

    Complimentary Skills and Characteristics

    While athletes tend to have incredible amounts of drive and motivation, those involved in Greek life and clubs are typically very people-oriented. These traits are particularly beneficial to have as a financial representative because of the self-starter attitude and the communication skills that are essential to the job!

    Phillip Li, a varsity baseball player at Rensselaer Polytechnic Institute, provides his team with quick hands as an infield baseman in addition to holding down a .429 slugging average this past season. During this time, he also helped a couple plan their retirement. 

    Phillip went on to discuss how the drive he has towards training for a successful season was similar to the efforts he put forward with his clients. He visualized his goal, put together a “game plan,” worked with his teammate (senior partner), and saw the objective through to completion.

    Picking Out Your Own Schedule

    As most students know, especially those involved in athletics, college schedules can get really busy. Academics and social life already take up a large percentage of your time but when you start committing to athletics and nonscholastic activities it often seems impossible to do anything else.

    Northwestern Mutual’s college financial representative intern role is unique because it is built to accommodate the hectic lives of college students with busy schedules. Take Jack Thompson for example, a Division 3 lacrosse player at Union College. In our conversation with Jack, he spoke to us about how his mentors at Northwestern Mutual worked with him to make sure his professional life was fitting well with his college life.

    Maybe you have a big test coming up, practice, or a week-long lacrosse tournament in Austin as Jack did. As a financial representative intern at Northwestern Mutual, there is no need to fret. Northwestern Mutual understands that you have other things going on in your life. This being the case, Northwestern Mutual consults with you to find a balance that works for everyone. 

    Real Game Time Experience

    If you are on a team, you don’t want to be sitting on the bench. The same goes professionally when you’re working at a job! But in order to get game time ready, you need to practice.

    When you’re just getting started as a financial representative, a senior representative will have you shadow them on real client calls, gradually getting you more and more involved. The work you do is the same as if you were a full-time financial representative, but you have the support and mentorship from leaders along the way. 

    After a few times, the training wheels come off and you will be on your own making financial recommendations for clients!

    While there is a short shadow period during which you learn the ropes with a senior employee, this only lasts for a little while until you’re on the field getting real experience with real clients.

    Ambitious Minds Thrive Here

    One trait a lot of athletes and those involved in extracurriculars have that makes them particularly successful at Northwestern Mutual is their ambition. Whether it’s waking up early for practice or just the internal desire to grow and better yourself, these types of people are made for the college financial representative intern position.

    In our conversation with Sayawni Lassiter, a Division 1 Women’s College basketball player at the University of Rhode Island and college financial representative intern, she recounted how she connected with her recruiter and how he expressed that ambition is a key ingredient in being successful as a financial representative.

    If you’re a current college student and want to start experiencing real-life work as a financial professional, take a look at Northwestern Mutual’s industry-leading college financial representative intern position.

    Northwestern Mutual Financial Representatives are Independent Contractors whose income is based solely on production.

    Not all Northwestern Mutual representatives are advisors. Only those representatives with the titles “Financial Advisor” or “Wealth Management Advisor” are credentialed as NMWMC representatives to provide advisory services.

    Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM) and its subsidiaries in Milwaukee, WI. More

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    Building a Career at Capital One

    When first starting out, you’re going to want to look for an employer that enables you to perform and gives you the tools you need to grow. For Chesdin, a product manager at Capital One, these were the very same elements he noticed when he was introduced to the company.

    Over a cup of coffee with a Capital One associate, Chesdin learned about our Management Rotation Program (MRP), where recent grads gain business acumen and leadership skills by working with two separate teams, each for a one-year stint. Chesdin—who wasn’t sure exactly what he wanted to do with his career—was intrigued by the opportunity to try two different jobs with the same company. 

    He successfully applied to the MRP and started in 2020. 

    “Capital One brought me in and hired what they’ve deemed is a good person with a lot of potential,” said Chesdin, now a product manager. “This place will help you grow and build a solid foundation for an incredible career.”

    Finding career direction

    Chesdin was nervous to start his first rotation as a project manager and analyst for a cybersecurity team. He had no tech background and was afraid of making mistakes.

    His team and manager quickly squashed those fears. They explained their work to Chesdin and were always available for simple and complex questions. Chesdin grew confident enough in the position to help the team plan and mobilize an education program to help Capital One customers improve their cyber security. 

    “There’s a culture here where people want to put you in a situation where you can be great,” Chesdin said. “People respond well when you show a willingness to learn.”

    During Chesdin’s second year with the MRP, he worked as a product manager for a software engineering team that handles a messaging platform for texting and emailing customers. He helped manage projects that improved the quality of messages to customers’ phones.

    He realized—through his time in the second program rotation—that he wanted to continue working on products that help with customer care. So when Chesdin’s time with the MRP ended in 2022, he accepted a position as a product manager for a Capital One team that manages the platform our agents use when speaking to customers.

    “In two years, I figured out some things I did and didn’t like. Both of which are so helpful,” Chesdin said. “It was a big accomplishment for me to finish the MRP and have such a clear idea of what direction to take for my career.”

    Investment for the future

    Chesdin has continued learning well past graduating from the MRP in 2022.

    He regularly sets up Meet & Greets—casual conversations with colleagues across Capital One—to learn about people’s careers and job fields. He blocked off work time to study for and earn certifications in Amazon Web Services and product management. 

    Chesdin also volunteered at a Capital One diversity, inclusion and belonging summit, where he answered questions from high school students and shared how he has found a fulfilling career at the company.

    “Anytime I had a class, a certification I wanted to study for, or any type of learning, my managers and team were all in on me doing it,” Chesdin said. “I haven’t found just a job, but a career. It’s exactly what I was looking for as a student.”

    Head over to Capital One’s profile to learn more about the company and browse open roles, upcoming events, and more. More

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    Why You’ll Love Working as a Financial Representative at Northwestern Mutual

    Working with a variety of different people to unlock their financial, personal, and professional goals, the work of a Financial Representative is vast and unbounded. Given that there are so many different options and ways to build your financial health, representatives have the ability to use tools and resources to help design plans for their clients. 

    But what does that actually look like? To find out, we spoke with Josh Chandler, a financial representative at Northwestern Mutual, about why he loves working as a  financial representative. 

    Despite being at an intern level, Josh has already been given several opportunities to drive his career forward. In our conversation with him, we learn a little bit more about what working at Northwestern Mutual as a financial representative is like and how he became so successful early on in his career. 

    Impacting Your Clients

    When I first asked Josh what it was about financial consulting and planning that interested him, he shared an anecdote about a family member who he wished had help from a financial representative. 

    Today, Josh is inspired to help other people reach financial wellness because of the story his family member went through. For him, working with people from all different walks of life is what really makes him feel fulfilled. 

    Although blue-collar folks are Josh’s favorite clients to work with, they only represent a  portion of the clients that representatives get to work with. Maybe you want to help out single moms, maybe you want to work with athletes, or maybe you want to work with people like yourself who just got their first job!  

    The beauty of being a financial representative is getting to build your own portfolio and working with the people whose lives you truly get to make a difference in. 

    Celebrating Wins

    Another rewarding part of being a financial representative is that you get to enjoy celebrating the success of your clients every single day. The work you’re doing with these people is very real and impacts their lives in very meaningful ways. What you’re doing might help someone buy a new car, pay off debt, or even send their child to college! These are all milestones that you get to celebrate with your client. 

    It is clear that financial representatives have a really big impact on people’s lives and well-being. This means on any given day, you could be helping someone reach their goals that wouldn’t have been possible without you! It works like this that makes the day-to-day of a financial representative so fulfilling.  

    Interns Do the Same Things as Full-Time Representatives

    By the end of my conversation with Josh, I had to ask him again if he was still an intern  because it hardly seemed that way. Josh had his own office, tons of clients, and was  continuing to build his career in profound ways. 

    However, a good portion of his success can be attributed to the fact that Northwestern  Mutual gives interns the chance to work as full-time representatives right from Day 1  and work with people who inspire them to succeed. Senior advisors help guide in the beginning and along the way as needed, but the role is still very autonomous. 

    The financial representative internship at Northwestern Mutual is hardly an internship at all. Take Josh Chandler’s story as proof that you can have a limitless impact on the  clients you serve while building a business for yourself, but not by yourself. 

    Northwestern Mutual is looking for more people to join their internship program and start  experiencing what life working as a financial representative is really like! Check out their  WayUp profile for more information on jobs, news, and the company itself. 

    Northwestern Mutual Financial Representatives are Independent Contractors whose income is based solely on production. 

    Not all Northwestern Mutual representatives are advisors. Only those representatives with the titles “Financial Advisor” or “Wealth  Management Advisor” are credentialed as NMWMC representatives to provide advisory services. 

    Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM) and its subsidiaries in  Milwaukee, WI. More

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    5 Things to Avoid in Your First Job or Internship

    While there is a lot of excitement that comes with your first job or internship, there can also be a level of uncertainty that can make you nervous about the upcoming milestone. Given that these are first-time experiences for a lot of people, it is natural not to know exactly what to do and what not to do in these new professional settings.

    At WayUp, we help thousands of young professionals land their first job so we are no strangers to the missteps and errors made during these early days. To help make sure you don’t make the same mistakes some of us did, we interviewed a few WayUp and Yello employees to highlight some things to avoid doing in your first job or internship.

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    Cramming Doesn’t Cut It

    Something many of you will learn going into your first job or internship is that the habits that worked in college don’t always work in the professional world. One particular habit that doesn’t cut it anymore, is cramming. 

    While a college course often only lasts for a couple of months, a job will hopefully go on for much longer than that. This being the case, it becomes even more important to take the necessary time needed to complete your work. If not, you might end up in a nightmare situation like Jimmy did. 

    One way to avoid this is by setting completion goals for yourself. Instead of having one deadline, have multiple, with each one coordinating to a certain percentage of your upcoming task.

    Don’t Take on Too Much Work

    Another important thing to keep in mind is not to take on too much work. Although you may be eager to show your new employer how much you’re capable of doing, keep in mind that your responsibilities may take some time to get comfortable with.

    While it can sometimes be advantageous to overachieve in your work, it is wise not to aim too high when you’re just starting a new job. In the aforementioned situation, Carter tried to take on too much and his work ended up suffering for it in the form of sore arms, likely impacting future shifts, and a messy uniform which most likely made him seem unprofessional. 

    Instead of biting off more than you can chew, start observing what other people are doing and maybe take the time to ask some more senior members how they manage time. This way, you can start grasping and comprehending what it takes to get more done in your position.

    Stay In Your Lane

    This next hazard to avoid is very specific and has to do with the interview process. Applications and interviews can be incredibly stressful with lots of anticipation. However, you never want that stress and anxiety to lead what this person did

    In this situation, this individual likely came off as both uninformed and probably a little bothersome. Not only did they make themselves look bad, but unfortunately, they also brought Luis down with them! 

    As Luis mentioned, the best way to find updates about your application is to go through your HR recruiter or the hiring manager for the role. Check out this blog to find more great ways to follow up after an interview!

    Don’t Ignore Your Sleep

    When you’re starting your first internship or job, you’re likely going to have to get used to a new schedule. This means that you’re going to have to start valuing your sleep a lot more and getting a more refined schedule. If not, you might end up falling asleep in a meeting like Jess did during her first big internship in NYC.

    =

    This incident is nothing short of a horror story and clearly has remained a lesson with Jess throughout her professional life. At times, it can be very hard to stick to a tight sleeping schedule, especially if you have other things going on in your life like school or family obligations. 

    Our recommendation to you is to rid yourself of the unnecessary things that consume your time. That means no more back-to-back Netflix episodes, no post-dinner espressos, and definitely no scrolling endlessly on social media when you’re in bed!

    Don’t Be Afraid To Ask Questions

    Our last piece of advice when it comes to things to avoid in your first job or internship is something that you should keep in mind throughout the entirety of your professional career and not just when you’re first starting out. While some situations vary, asking questions will always be beneficial – especially when you’re just starting to familiarize yourself with a new role.

    The intern in this situation was likely feeling pressure not to come off as needy or uninformed. Instead of clarifying what she was supposed to do and the deliverable that was required, she went ahead with what she thought was expected and ended up making more work for herself in the end. 

    As you make your way through your first professional experience, there very well might be mistakes you make that are specific and unique. The most important thing to keep in mind is not to let yourself get discouraged by those shortcomings and instead make it a learning experience that you improve from.

    For more career insights and professional development tips, make sure you keep up with the WayUp blog! More

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    The Ideal Side Hustle You Can Do Where You Want, When You Want

    Over the past few years, the work-from-home industry has undergone incredible growth with numerous companies shifting to partly or fully remote operations. With this change, a lot of opportunities have opened up for college students looking for part-time jobs and individuals looking for side hustles. However, the rise of all these opportunities has also led to a crowded job market that has left job seekers directionless looking for the right fit.

    As a company that helps thousands of young professionals find jobs, we’ve been able to identify the makings of great remote job opportunities. During our search, we came across Appen, a machine intelligence company, and its Yukon Raters program.

    As a Search Engine Evaluator within Appen’s Yukon Raters program, you are responsible for rating the quality of web pages and the relevance of search results. Undertaking any number of tasks such as rating automated voices, determining what topics are central and secondary to what a given web page is about, and more, being a Yukon Rater allows you to work at any time and from anywhere you have a computer with internet access

    Recently, we spoke with a few former Yukon Raters who were recently promoted within the company to Quality Analysts. In our conversations with them, we learned that the flexibility, the engaging material, the impact of their work, and their ability to grow professionally at the company all contributed to Yukon Raters being the perfect part-time, work-from-home job.

    Set Your Own Schedule

    As a college student or professional looking for a part-time gig, being able to set your own schedule is a very rare, but sought-after feature. At Appen, you are able to work at any time of day on any day of the week! The work is always there so you can log in and log off when you choose.

    While there is a minimum amount of hours you must work, you are still able to complete tasks on your own schedule.

    There’s so much that opened up for me because the work is literally there 24 hours a day, 7 days a week. I was able to take a last-minute trip in 2017 to Japan because the schedule was so flexible. Another instance was when my mother had some health problems and I was able to travel in order to provide care for my family without missing work. I have worked in hospitals, restaurants, and even in a car. For me, it’s just allowed me to really do what I want while earning a living.
    Laura James, Quality Analyst*

    Chelsea Mitchell, another long-time Yukon Rater turned Quality Analyst, said the flexibility of her schedule allowed her to pursue another job at the same time.

    The hours were very flexible. You could work as much as you want as long as you don’t go over a certain amount of hours each week. You could even work in the middle of the night from 1:00 AM to 3:00 AM if you wanted. It was great because I was able to have my other job with the set schedule and then just work around that. I could work on the weekends, I could work three days a week, I could work five days a week, just as long as I met the minimum and didn’t go over the maximum.
    Chelsea Mitchell, Quality Analyst

    The ability to manage your own time as a Yukon Rater gives people the freedom to pursue other goals in life, both professional and personal.

    Learn About Interesting Stuff

    Another thing that makes the Yukon Rater position so sought after is the fact that the material you’re looking into is engaging and oftentimes never the same. Due to the nature of the job, having to examine different websites and different types of content, you are exposed to a wide expanse of information. This keeps the job fresh and new!

    I think it’s a job where it’s really difficult to get bored. We’re researching different types of information and content that you get to learn about through the process of rating. You get to learn about all different kinds of topics whether it’s cultural things, current events, or cool science stuff. So I think that that helps to keep it really interesting.
    Elizabeth Parker, Quality Analyst*

    For Elizabeth, she was really interested in politics. So for her, getting paid to read about topics that she finds interesting has been more than ideal!

    It wasn’t really a boring job at all and I was always learning something. There was a lot of diversity in the tasks that we would get in our queues every day. You never kind of knew what you’re gonna be working on so it was really cool in that regard.
    Susan Garret, Quality Analyst*

    While the work the Yukon Raters were doing was enjoyable and engaging, it was just as much impactful to the digital world and the billions of users who occupy it.

    You’re Making the Digital World a Better Place

    The main goal of the Yukon Rater is to make searching the web a better experience. While this has to do with assessing the accuracy and relativity of web pages and search results, it also has to do with making sure no offensive or harmful material is present. 

    For example, this might have to do with a Yukon Rater flagging a children’s YouTube video because it has inappropriate content in it or a rater flagging a blog for containing offensive language. 

    One responsibility of ours has to do with offensive-type tasks. One of the big things was trying to weed out upsetting or offensive videos on YouTube. We would also examine videos and pages to make sure there was no porn or racist material which is really important. It’s a rewarding job because I did think we were making a difference. Everyone wants to have a pleasant internet browsing experience and we are helping facilitate that.
    Laura James, Quality Analyst*

    The Internet is a place full of endless information and opportunity, but it also has some shady and dark places. Luckily, there are people like Laura and the rest of the Yukon Raters keeping the website clean and free of offensive material.

    We’re definitely helping to make search a better experience for users and that’s something to take a lot of pride in. Everybody uses search, so it’s exciting to be a part of what’s making that better.
    Susan Garret, Quality Analyst*

    Ability to Grow Within the Company

    During your work as a Yukon Rater, you get the opportunity to grow your skills in a number of ways. Whether it’s research skills, data and analytics muscles, communication abilities, or general knowledge, being a Yukon Rater is just as good for your resume as it is for conversation at a dinner party.

    However, Appen and their Yukon Raters program also help you grow your professional career as well. All of the Appen employees we spoke with were former Yukon Raters that are now full-time with Appen working as Quality Analysts who, in addition to other job functions, oversee the raters.

    While Appen wants their employees to enjoy the liberties of their incredibly flexible and lucrative Yukon Raters job, they also want to encourage and enable employees to grow within the company. While Raters are invited to become Quality Analysts, they are also encouraged to reach out to management if interested in the position. More often than not, management will give you the tools you need to make it to that level!

    So if you’re looking for a part-time, work-from-home job that allows you to work when you want, learn about interesting topics, make an impact on the world, and grow yourself professionally, be sure to check out Appen and their Yukon Raters program.

    Start browsing open roles at Appen today!

    *Names of employees have been changed* More

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    Day in The Life of an Investment Analyst at Insight Partners

    The private equity and venture capital space is one of the most exciting and dynamic industries to work in. So much so, that job descriptions often fall short of capturing the incredible opportunities and fulfilling work that professionals get to do.

    This being the case, those who want to pursue a career in PE and VC don’t always have a clear picture of what it looks like. To shed some light on what a career in investing entails, we spoke with a pair of former analysts and current associates at global software investor Insight Partners about their day-to-day work. Insight Partners invests in high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries

    Sourcing

    Analysts are responsible for identifying new investment opportunities in the form of businesses and products, or what’s known in the industry as “sourcing.” At Insight Partners, analysts look to source promising companies in a variety of software subsectors such as FinTech, HealthTech, cybersecurity and more.

    Simply put, sourcing is the active process of identifying and evaluating potential investment prospects. The actual undertaking of that can consist of anything from market research and referrals to outreach and pitching. What’s so enjoyable about this part of the job is the excitement surrounding the discovery of a new business or opportunity that no one has come across before!

    Talking to Founders

    A big part of sourcing is talking to founders and executives. As an analyst, you’re given the opportunity to speak directly with these founders as they share what oftentimes is their life work, and something they have built from the ground up. In addition, being able to speak with some of the smartest subject matter experts across a variety of industries and sectors presents analysts with a massive opportunity to grow and learn about different technologies and domains.

    Zack went on to say how thought-provoking it is to listen to someone sharing the most interesting things that they know—things that might have taken them years to find out, test, or hypothesize. For Zack, having access to that kind of information and learning more about the world are what he really loved about being an analyst. 

    Becoming a Market Expert

    Although talking to founders is a crucial aspect of being an analyst, it is just one of many levers pulled on the track to becoming a market expert. Analysts also need to be well-versed and informed on particular markets in order to evaluate the potential of a business. While much of this is done by individual research, the analysts at Insight Partners have the opportunity to learn from those around them, which makes for an incredible culture of learning and development for all.

    For Ana Hugener, the Onsite Diligence & Growth Strategy team and the broader Insight Onsite team were two of the biggest influences to her becoming a market expert. The Insight Onsite team is made up of 140+ operational experts who work side-by-side with Insight’s portfolio companies in the key functional areas of a software company, including talent, sales, marketing, product, engineering and strategy. Onsite’s different Centers of Excellence mirror these company functions.

    These Centers of Excellence allow analysts the opportunity to grow in a variety of fields while also setting themselves up for future opportunities.

    Diligence

    While becoming a market expert is crucial for sourcing, it is equally as important for conducting diligence. The end-to-end diligence for new investment opportunities can consist of talking to founders about what they are building, telling them about Insight Partners, learning about markets, and more. Whether that’s looking at the model, the customer data, the competitive landscape or talking to customers, analysts at even the most junior level are given the opportunity to get involved.

    In our conversations with Ana and Zack, one thing they made clear about diligence is how much Insight allows entry-level and junior-level employees to get involved. Right from the get-go, analysts are making lasting impacts and contributions to the firm and their portfolio companies.

    Meaningful Work with Meaningful Companies

    Whether it’s sourcing, diligence, or portfolio work, one of the most gratifying aspects of working as an analyst at Insight Partners is the opportunity to do meaningful work with companies that make a difference. 

    After meeting with these successful analysts, it became clear that the software and technology industry is an incredibly fascinating and ever-expanding industry. This being the case, there is no shortage of interesting companies to work with.

    For Zack, his favorite portfolio company that he’s worked with sells software to pharmaceutical companies to help with clinical trials. The software allows the companies to simulate parts of the clinical trial process so that they can get FDA approval for drugs faster. For Zack, this meant he was helping a company that might be responsible for getting life-saving medications and drugs to market faster. This was an incredibly fulfilling opportunity in his day-to-day work as an analyst.

    For Ana, her favorite companies to work with were startups that were early on in their growth journey. Ana claimed that these companies are so interesting to work with because of all the questions that still need to be answered and the opportunity to have a real impact on the success of a business. For Ana, growing something from these early stages is what made the analyst role so appealing for her.

    Whether it’s sourcing, talking to founders, becoming a market expert, doing diligence, or making meaningful impacts on businesses, the work of an analyst at Insight Partners is an unbounded position with infinite potential. If you’re interested in a role where you can launch your career in private equity and venture capital, check out some of Insight Partners’ open roles today. More