More stories

  • in

    2021 State of U.K. Tech Salaries

    What You’ll Learn U.K. tech salary trends based on role, industry, and years of experience How technical employees ranked non-salary compensation, such as benefits The impact of the Great Resignation on the demand for tech talent 4 Steps to accelerate your hiring process short term and develop a long term recruitment strategy to handle attrition. […] More

  • in

    Survey Results: Top 3 Benefits Ranked by Engineers (Besides Salary)

    Whether you’re navigating the “Great Resignation” or scaling your teams, you know it’s tougher than ever to attract, hire, and onboard new tech employees. To help you be more competitive when sourcing top talent, Hired’s 2021 State of Tech Salaries report reveals the three benefits ranked highest by engineers. Analyzing data from more than 17,000 […] More

  • in

    Best Practices for Onboarding Hybrid Roles (A Complete Checklist)

    About this Checklist Before COVID-19, employees spent most of their time in the office—but when the world changed, so did workplace norms. Today, many companies have adopted a hybrid work model, offering staff the freedom to divide their time between home and the office. As a result, HR teams are now tasked with refreshing their […] More

  • in

    The Impact of Sustainability on Your Employer Brand

    At Link Humans, our goal is to help you understand why someone would want to join and stay at your company. The better you know your reputation as an organization, the easier it will be to attract the right people and get them to stick around.
    To do that, we do research and analysis to transform sentiment into data, analyzing over one million employer brand data points to create the Employer Brand Index. At its core, the index measures what current and prospective employees care about and how likely they are to say something about it.
    We also use this methodology to research trends in employer branding and talent attraction that may have implications for the industry’s future. We’ve previously looked at the role of diversity and inclusion at 20 top US tech companies, the state of innovation and technology at the top 10 US banks, and how employer brand values have shifted during the pandemic.
    For our newest study, we’re looking at how Environmental, Social, and Governance (ESG) principles impact employer brand and why they’re more important than ever, especially as we begin to recover from COVID-19. In our recent podcast, I caught up with Olivia Thompson, our Account Manager, to discuss the study results.
    What Our Data Tells Us About ESG
    In creating our Index, we go through a pervasive process of categorizing commentary according to positive and negative sentiment,” Thompson says. “From these comments, we categorize them even further into our sixteen employer brand attributes.”
    As we’ve been looking over our data for Q1 2021, we’ve noticed that ESG has been a significant driver of positive commentary. “85% of commentary towards this attribute is positive,” Thompson reports, and it’s also the second-highest mentioned attribute on social media. This combination of something likely to be talked about positively and widely shared is potent when it comes to your employer brand. This makes ESG a great driver of positive impact towards your overall Employer Brand Index score.
    Why Sustainability Should Be a Key Part of ESG Initiatives
    In her research, Thompson found that sustainability, in particular, formed 23% of the total number of positive ESG mentions in Q1 2021. Whether you’re talking about reducing plastic use, aiming to be carbon neutral, or starting initiatives to combat climate change in other ways, both employees and candidates are taking notice.
    ESG initiatives also have a strong link with another high-scorer from Q1 2021: mission and purpose. Candidates, employees, and alumni were likely to talk about an organization’s mission and purpose, and the commentary was overwhelmingly positive.
    “From a talent attraction and productivity perspective, maintaining a strong ESG agenda generally is important for both keeping your current employees motivated and attracting new ones,” Thompson says. The Future of Work study from PwC backs up this sentiment, finding that 65% of people worldwide want to work for an organization with a powerful social conscience.
    Activating Your Sustainability Message
    Our data also enables us to contextualize this information regarding who is saying what, which can help you understand how to make a plan for activation and impact. 46% of positive commentary on sustainability has come from senior management, and 90% of it happens on social media.
    Senior management needs to lead the charge in discussing sustainability and ESG initiatives on social media. Meanwhile, your team should look to leverage a range of channels, hashtags, and campaigns to boost activation—and track your success. “It’s people’s stories that are going to be of interest,” Thompson says, “and if the conversation is positive, you should try to boost it as much as possible.”

    Share this post: More

  • in

    How To Hire Tech Talent Without a Recruiting Team

    As a startup leader, it may feel like you always have a million items on your to-do list. Product roadmapping. Speaking with customers. Fixing bugs. Managing finances. Putting out fires. Repeat. The work never ends—and as you start to scale, hiring a tech team becomes yet another item on that exhaustive list. Surveying the competitive […] More

  • in

    Checklist: How To Stay Accountable With Your DEI Goals

    Diversity is a journey, not a destination. Improving representation of diverse groups in the workplace is a challenging endeavor and it can take years to achieve. It is essential to tailor your diversity, equity, and inclusion (DEI) initiatives to meet your specific business needs, company culture, and local regulations. Below are ten practical steps, with […] More

  • in

    The Great Resignation: 5 Ways to Rethink Recruiting in a Competitive Market

    We’re in the middle of the Great Resignation. Around the world, employees are quitting their jobs at record setting rates. According to the U.S. Bureau of Labor Statistics, four million American workers resigned in April 2021 alone—and millions more have since followed suit. In fact, recent studies estimate that anywhere from 25% to upwards of […] More