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      in Career Hacks

      How KPMG Global Opportunities Prepare Early Career Professionals for the Workforce

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      As a professional preparing to enter the workforce, it can feel overwhelming as you consider the seemingly limitless possibilities of what to pursue after graduation. When this time arrives, it’s important to consider what kind of employer is the best fit and where you can grow your skills the most.

      It goes without saying that new experiences and stepping out of your comfort zone will contribute to professional growth and development. However, is it even possible to find a life-changing experience like that at the start of your career?

      KPMG, one of the Big 4 accounting firms, has grasped this experience-led development method and integrated it for their employees through their global presence and opportunities abroad.

      In addition to their global offices and international clientele, KPMG offers the opportunity for select students from across the world to participate in the Global Advantage Program and the Global Internship Program. KPMG knows that some of the best opportunities to grow and learn can happen outside of one’s home country and these programs are their way of leveraging that potential.

      Recently, WayUp spoke with a few current and future employees who participated in these unique global opportunities to hear about their experiences and what they gained from traveling and working abroad. In our conversations, we learned that the firm’s global opportunities help early career professionals step out of their comfort zone and gain invaluable skills that help them succeed in a new industry and workforce.

      The KPMG Global Advantage Program (GAP) is an opportunity for about 150 future interns from over 10 different countries to develop skills the summer before their internship. The four-day training course hosted in Europe seeks to grow students’ skills in the avenues of leadership, self-awareness, interpersonal impact, and cultural versatility.

      Here is a little bit of what the 2023 program in Brussels, Belgium looked like!

      [embedded content]

      This past summer, Jessica Commisso, a KPMG University Recruiter and former intern, attended GAP in Brussels with a group of students acting as an ambassador and manager. Her experience this past summer helped her see just how beneficial the program can be for new hires and their ability to work with different types of people.

      Another incredible opportunity for KPMG interns is the Global Internship Program (GIP), which provides real-world experience through a four-week rotational program. Whether it’s working in Dubai, London, Sydney, or many other global office locations, interns gain exposure to global professional services practices and increase relationship-building skills.

      Participants spend half of their internships working in a location outside of the US with international colleagues and develop a global network of professionals which enhances their skills in collaboration, networking, and communication. Additionally, interns gain meaningful work experience by learning about international accounting standards and working on tangible deliverables with global clients.

      This past summer, Victoria Vanriele participated in GIP as a Tax Intern working on the island of Mauritius off the coast of Africa. During her time in Mauritius, Victoria was thrown into a new and unfamiliar environment – an experience that helped her understand different cultural norms and ways to interact with people.

      As Victoria anticipates working with colleagues and clients from different backgrounds in her future full-time role, she will undoubtedly use her experience in Mauritius to help guide her.

      Hensen Lam, another participant in GIP, shared that the client work he did in Dubai had the greatest impact on his development.

      From leading client meetings to holding down presentations, Hensen gained confidence as a professional through hands-on experience and participation in real business deliverables.

      Whether it was getting comfortable with new and unfamiliar environments or gaining inspiration to succeed, both Victoria and Hensen had critical experiences that contributed to their growth at KPMG.

      Beyond the Global Advantage and Global Internship Programs, full-time professionals at KPMG also have the opportunity to gain international experience working with the firm’s global clients or by participating in the KPMG Global Opportunities (GO) program. Last year, nearly 70 KPMG member firms hosted over 770 professionals on rotations around the world.

      Jamie Bernstein, a Senior Associate in Tax who currently works with an international client, participated in both global programs before she joined the firm full-time. She acknowledges how helpful it was to understand the international tax perspective through global client work. While at the London office, she interacted with several international colleagues and enjoyed learning more about their backgrounds.

      As she lived away from home in another country, Jamie had the relational capacity to focus more on networking through client dinners, team-building events, and other cultural activities. She emphasized how working in an unfamiliar territory was a main driver for self-improvement.

      Even today, as a Senior Associate, Jamie seeks out new and unfamiliar opportunities because she knows they will help her grow professionally. From global programs to meaningful networking experiences, it is evident how these initiatives help to build a sense of connection to the firm.

      Jamie’s experience goes to show how involvement with the global initiatives at KPMG, especially early in your development, will undoubtedly have a lasting impact on your career and professional journey.

      After chatting with both entry-level and experienced employees who have participated in global initiatives with KPMG, it is clear the programs impact career development and the path that individuals take.

      Whether they help you learn how to communicate with people from different backgrounds, solve unique problems, or foster ambition and a desire to succeed, the global experiences at KPMG help early-career candidates launch and grow their careers.

      For more information about international opportunities at KPMG for both interns and full-time employees, head over to their WayUp profile or www.kpmguscareers.com/early-career.

      Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.

      The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

      © 2023 KPMG LLP, a Delaware limited liability partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

      The KPMG name and logo are trademarks used under license by the independent member firms of the KPMG global organization.  More

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      in Talent Acquisition

      Are You Burnt Out (Or Do You Really Just Hate Your Job)?

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      The difference between the two and what to do about it

      Your career may be a large part of your identity. It takes up many of your waking hours and might even feel like your life. This is especially true when it feels like work stress is creeping into your subconscious.

      If you mention how drained your job is making you to a coworker or friend, chances are they’ll start nodding knowingly. They’ll probably ask if you’re burnt out. But not all symptoms of panic and dread about going to work in the morning are created equal. 

      Many signs of burnout could just be signs you hate your job and are ready for a change. It’s a tricky distinction, and much of it relies on your intuition. 

      Understanding burnout

      Burnout is more than just a bad day. It’s a chronic state of stress leading to physical, emotional, and mental exhaustion. You might experience: 

      Feeling tired and drained most of the time

      A sense of detachment from your job

      A feeling of ineptitude and a lack of achievement

      Understanding job dissatisfaction

      Job dissatisfaction is deeper than the occasional work annoyance – it’s persistent. It’s a fundamental mismatch between you and your job. Perhaps you relate to the following: 

      Your job doesn’t align with your personal values or career goals

      The environment has a toxic culture, lack of support, or poor management

      Feeling stagnant with no scope for advancement or skill development

      Differentiating burnout and job dissatisfaction 

      Now, let’s get into the reflective questions that will help you determine whether you need a break from or a break up with your job. To differentiate between the two, consider these questions.

      1. Are your symptoms physical?

      Yes, doing something you hate every day can take a toll on your body. But a dislike of your job is less likely to manifest itself in your body the same way true burnout would. If symptoms like headaches, backaches, panic attacks, or stomach issues are weighing you down, it’s likely burnout you’re dealing with. It sounds trite to say, “If you think you might be experiencing burnout, ask your doctor!” However, it can be clarifying nonetheless.

      2. Does your work monopolize too much time?

      Are you expected to have your phone on and accessible at all times? Are you regularly working 60+ hour weeks? Is the ability to take time off limited? Burnout can be caused by plain old exhaustion. It’s easy to feel fatigued when your job demands more time from you than is healthy. Of course, it’s possible to be burned out on any job, even if you’re just working part-time. But if the time constraints of your work are low and your dread of doing it is still high, you might just hate your job.

      3. Can you see yourself being happy in another job?

      Whether you’re burnt out or over it, writing a traditional pros and cons list likely isn’t too helpful. However, brainstorming what might make your work situation feel more palatable might give you helpful insight into what the cause of your distress is. Sometimes processing your thoughts on paper really helps come to a conclusion.

      The level of ease with which you create this list (if you can create it at all) is a good clue as to whether your distress comes down to dislike or burnout. The apathy and fatigue uniquely associated with burnout make coming up with ideas about how to improve your situation a supremely difficult task. So, if you’re struggling to create even a basic list, you’re likely burned out.

      Related: Leaders Share Tips to Build Career Resilience as a Woman in Tech 

      4. Does a mini break help?

      Taking a tiny break should give you a clue as to whether your feelings toward work boil down to burnout. Take a three-day weekend. Sleep in. Hang out with your family. Put a little time into your passion project or a hobby. Turn off your phone. 

      Check in with yourself on Monday morning and see if the dread of going in to work subsided at least a tiny bit. Three days isn’t enough to eradicate burnout, of course. However, if you haven’t gotten at least a slight amount of relief from a short period of recharging, it’s probably not burnout.

      Dealing with burnout and job dissatisfaction 

      Managing burnout requires a focus on self-care and possibly professional help:

      Are you taking enough time for yourself outside of work?

      Would speaking to a professional offer new perspectives and coping strategies?

      Have you established healthy work-life boundaries?

      Addressing job dissatisfaction involves more drastic changes:

      Are there changes in your current job that could improve happiness?

      Is it time to consider a change in career direction?

      What skills can you develop to open new opportunities?

      Related: Is It Time to Quit Your Job? How to Leave Without Burning Bridges 

      Advice from a career coach on making a change

      We asked Certified Career Coach, Resume Writer, and Interview Professional Christy Rosen, to weigh in on facing burnout and job dissatisfaction.

      She says, “I believe job dissatisfaction largely stems from being in a job where you’re not using the skills innate to you. This relates to the Japanese philosophy of ikigai. It’s a concept referring to the reason for being. A lot of times, you’re not where you’re meant to be. This should lead to deeper reflection on thinking about and finding your purpose.

      Examine the job as a whole and what you are and aren’t good at. Then, align. What does it look like to move in a different direction? Rather than fixating on grand or drastic shifts, explore self-discovery, reflect on your ideal daily life, and implement gradual habit modifications.”

      As a starting activity, Christy suggests you rate yourself on a scale of one (not good) to five (great) in these categories:

      Self-actualization

      Self-worth

      Meaning

      Growth

      Freedom

      Life satisfaction

      Creativity and transformational experiences

      Purpose and gratitude

      Harmony and connection

      Values

      Roles and relationships

      Presence and hopefulness

      Work, hobbies, and interests

      Interviewing while burnt out or dissatisfied

      If you interview for new roles during this time, exercise caution. Be sure you’re in the right frame of mind to project the image you want. Your mental health is important and if you’re miserable, it will show. It’s not about “faking it,” but an attitude of “I’m ready for a role with more autonomy (or XYZ) is going to come across better than “I hate my job – get me out of here.”

      Take some time for self-care through meditation, journaling, or anything that allows you to reset and find some joy. Then use that to launch yourself into a better place. 

      Related: Phone Interview Tips: 19 Keys to Land a Second Interview 

      When it comes to job dissatisfaction, finding a better one that brings you fulfillment and joy is worth working toward. It’s not just about enduring your job but about thriving in your career. However, if it’s burnout you’re dealing with, give yourself a much-needed recharge. 

      Originally written by Lauren Hoffman in September 2016. Updated by the Hired Content Team in November 2023. More

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      in Talent Acquisition

      Ready to Start Programming with AI? A Quick Guide for Software Engineers

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      Though we’re still a ways out from building machines that will take over the world with artificial superintelligence, AI is on the rise. To sum up the recent explosion of generative AI, Vijay Pande, a general partner at venture capital firm Andreessen Horowitz, tells the Washington Post:

      “There’s a lot of excitement about AI right now. The technology has… gone from being cute and interesting to where actually [people] can see it being deployed.”

      AI has found its way into a myriad of applications (think: innovative approaches to coding reviews, testing, debugging) and is quickly becoming an advantage for staying competitive. Talent will likely be expected to leverage AI tools in their workflows to be more effective and efficient. In fact, the US Bureau of Labor Statistics shows that 37% of job descriptions listed AI work and skills in the emerging tech category. 

      This includes building programs to understand and help us humans in our day-to-day lives, like Siri, Alexa, and countless chatbots. It can make operations networks, like Amazon’s, hyper-efficient by predicting who will want what, when and where. It can also focus on research, with programmed learning able to evaluate results against hypotheses, and adjust and retest to advance our understanding of the world.

      Tip: Try some courses on AI and Machine Learning

      If nothing else, having some familiarity with AI could give you some Thanksgiving dinner fodder to blow your grandparents’ minds. But it also could lead to promising new career opportunities.

      Why AI?

      If you’re looking to add to your repertoire to boost your marketability as a software engineer, artificial intelligence is a safe bet. According to Hired’s 2023 State of Software Engineers report, demand for machine learning and data engineers ranks among the hottest software engineering roles.

      Here are a few lucrative roles for which AI programming may get you noticed:

      The other reason for picking this up is pretty simple: it’s cool as hell!

      The field of artificial intelligence is an exercise in replicating the very thing that (most of us would consider) makes us human. The emergent property of our trillions of synapses firing in a symphony gives me the sense that I am “me,” and each of you the sense that you are “you.”

      Though most applications facilitate learning-focused, singular tasks or making predictions based on massive data sets, there is still something special about working to bring machines to recreate biological capabilities. And even in weak AI, the possibilities are endless to help the world become a better place with creative, elegant software. And isn’t that what we all want?

      How to start programming with AI

      When it comes to picking the right language to get your career on an AI track, you need to decide what type of work you want to be doing and evaluate that against the support and pre-built libraries that can assist you along the way.

      Start with a general language that works well with data processing and analysis. The most prominent and in-demand at tech companies are Python, Java (or Scala), or R (if you exclusively want to be a data scientist). Choose just one.

      Learn a language for interacting with a database management system (DBMS) that will help you access and organize the data you’ll use in your algorithms. Knowing SQL and understanding basic NoSQL is highly recommended. If entering a larger company, Hadoop, Spark, or similar will also be helpful.

      Understand the key frameworks and libraries for building AI solutions. Some that are important for common AI problems are:

      TensorFlow (a must!): used for high-volume, complex numerical computations

      Accord.net: used for things like classification, regression, and clustering

      Caffe: used for image recognition

      Scikit-learn: used for common AI problems and data mining

      NLTK: used for natural language processing

      Try online courses for programming with AI

      It’s also helpful to experiment with the growing AI packages provided by online course providers like Coursera.

      Getting started with AI

      Getting deeper into machine learning:

      And some additional resources:

      Like any new skill, it will take discipline to master programming with AI. But from the practical to the theoretical, from the present to the future: programming with AI is a worthy practice to add to your tool belt.

      Originally written by Mike Parker in May 2019. Updated by Hired Content Team and Coursera in October 2023. More

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      in Talent Acquisition

      Why Your Career Narrative Is Just as Important as Your Work History

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      To maximize your chances of making a meaningful impression and landing a phone screen with the recruiter, offer a clear career narrative upfront. Recruiters and hiring managers are busy reviewing dozens or even hundreds of applications for a single role. They only have a few minutes (if that) to look at your resume, LinkedIn, portfolio, or Hired profile.

      In today’s competitive job market, simply having a list of past roles and accomplishments isn’t enough. The most successful jobseekers tell a compelling story — a career narrative — that positions them as the ideal fit for the roles they pursue.

      Here’s how to do it.

      Connect the dots

      First things first, a career narrative isn’t just a retelling of your job history. It’s a strategic story that connects the dots between where you’ve been, where you are, and where you want to go. Its purpose is to help potential employers see not just what you’ve done, but who you are as a professional and how you’ll add value to their organization.

      Begin by making a list of the roles you’ve held, projects you’ve undertaken, challenges you’ve faced, and accomplishments you’ve achieved. Go beyond the resume bullet points and think deeply about what each experience taught you, how you grew, and how each step led you to the next.

      As you reflect, you’ll likely notice recurring themes or patterns. Maybe it’s a passion for leading teams, an ability to optimize processes, or a knack for solving complex problems. This common thread will be a cornerstone of your career narrative.

      Don’t be afraid to mention challenges head-on in your career narrative too. Highlight what you learned from them, how you overcame them, and how those experiences equipped you for future roles.

      Finally, while it’s important to know your entire history, you don’t have to share every detail in your narrative. Instead, pick out 3-4 defining moments that exemplify your professional growth, showcase your skills, or highlight key transitions. These will serve as the main “chapters” of your story.

      Have a catchy headline

      You know that sentence at the top of your resume or below your name on your Hired or LinkedIn profile? That’s your headline. It provides a snapshot of who you are, what you do, and how much value you might add to an organization in just a sentence. It should be impactful, catchy, and clearly state what job you currently have and/or are pursuing.

      A few things to keep in mind:

      If you’re a new grad, your headline should clearly communicate the role you are looking to be in.

      If you have multiple years of experience, your headline should highlight key skills and what you’re looking for in your next opportunity.

      Here are a few examples to start:

      A headline for a mid-level software engineer with an interest in artificial intelligence and machine learning could be: “Java engineer with 5+ years of experience, seeking roles in AI and ML.”

      Let’s break it down. The headline states:

      The language they’ve worked with the most often and recently (Java)

      How long they’ve been doing this (at least 5 years)

      What they’d like to focus on (artificial intelligence and machine learning)

      A recent grad who just earned a visual design degree should have a headline reflecting this experience: “Junior visual designer with strong interest in typography seeking role in edtech.” It might be tempting to include personal interests. However, you only have one chance to make an impression on the recruiter.

      Be strategic about your summary

      Think of your summary as an extension of your headline. This section allows you to build out the details of your headline. Do so by including context around your past experience (if you have it) or talk about your motivations for the role you’re looking for. This is your opportunity to provide a glimpse into your three-minute elevator pitch before diving into your work history.

      In your summary, write up to three paragraphs touching on the following points:

      What job you want

      What you’ve done

      What skills you have

      Why you are the perfect candidate for the role

      Remove the guesswork

      If you have a diverse skill set spanning several disciplines, tell them which you’re most interested in and try to zero in on one or two roles at most. For example, if you’ve worked as both a backend engineer and a data engineer, make it clear you’d like to continue pursuing a career in data engineering.

      If you have a background in graphic design and just completed a user experience design bootcamp, tell them you’re looking for user experience design roles. Employers can only guess what interests you. Make the job easy for them by explicitly stating the roles you want.

      After discussing the job you’re looking for, explain how your previous experience explicitly relates to the role you’re pursuing. Provide a few lines about what you’ve worked on, what languages, skills, programs, or tools you’ve used, and any achievements.

      Next, state how your experiences make you the perfect candidate for the job. Don’t hesitate to mention professional attributes. That could be adaptability and strong communication skills that make you stand out and contributed to your previous successes. Your objective is to keep the message focused so it retains the hiring manager’s attention.

      Inject personality into your profile

      After establishing your career narrative in your headline and summary, give your resume and online profiles a breath of life by adding your personality. Bringing your application to life will make you stand out among dozens of other applicants. Plus, it will also make you more memorable to hiring managers.

      Your application will be judged in part by how well you convey the qualities that would make you successful in the role. As an engineer, you’re supposed to use logic, rationality, and consistency. If your work is primarily client-focused, attributes such as being personable and relatable will be prioritized. If you’re applying for a role in design, you should represent yourself in interesting, unique ways.

      Show employers what you do best

      But how do you insert your personality? If you’re a good writer, show off your skills. Being able to write well is not an inherent skill. For example, if you’re a product manager, it’s important to communicate effectively since time is often not a luxury. While you can probably write a lot about your experience, whittle each role down to five points. They should touch on each aspect of your job in the work experience sections.

      If you’re a designer, prove it. Don’t just use a generic resume template. Instead, make your own résumé with the design programs you rely on every day. Designers need to know how to organize information clearly. So make sure to keep the design fundamentals of type, space, and color in mind. A visual designer will be judged on the quality of their visual layout. Your resume and portfolio should accurately reflect your skill level.

      As always, stay on topic. If it doesn’t make sense to talk about your love of coffee as it pertains to your desired role, exclude those details from your resume. Add anything that relates to the role in question and nothing more.

      Moving forward with your career narrative

      Be sure to practice telling your narrative. Whether it’s in a job interview, a networking event, or a casual conversation, being able to articulate your story confidently and coherently will leave a lasting impression. With these tips in mind, you’ll grab the attention of hiring managers and be that much closer to getting your dream job.

      As you progress in your career, gain more experience, and achieve new milestones, revisit and refresh your narrative. Your story is ever-evolving, just like you.

      Originally written by Brittany Curran in March 2018. Updated by Hired Content Team September 2023. More

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      in Career Hacks

      Why Young Professionals Are Going to AeroVironment to Launch Their Careers

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      When you’re preparing to start your career, few decisions carry as much weight as where you go to school, what you study, and who you choose to work for after graduation. Among these choices, choosing the right employer requires some of the highest consideration.

      Aside from company culture, compensation packages, and job specifics, there is an incredibly important requirement everyone should look for: an environment that fosters personal growth and professional development. 

      AeroVironment (AV), a technology company specializing in the design and manufacturing of unmanned aircraft systems, is dedicated to empowering and promoting their employees and ensuring they thrive in their roles. This has led AV to attract and retain some of the top talent in aeronautics and engineering.

      In our conversations with three different team members who went from interns to full-time at AeroVironment, we learned about everything the company does to nurture their staff’s professional growth and the reasons why they have been so successful in building their careers with the company.

      Experiences That Go Beyond the Books

      Whether it’s putting a helicopter on Mars or creating satellites that bring Wi-Fi to remote parts of the world, AeroVironment interns and employees get to work on some of the most fascinating projects in aeronautical engineering. One of the main allures of doing this kind of work, especially from an intern level, is the confidence, insight, impact, and knowledge you get from it.

      After just one summer with AeroVironment, Savanna found herself far ahead of her classmates at The Georgia Institute of Technology. While that confidence and additional knowledge helped make her school year a little easier, Savanna was also able to use that insight beyond the books when she returned to AV the following year as well.

      Forged by Fire

      Another interesting detail about these experiences is that there is an abundance of new concepts or ideas – even for some of the most seasoned team members. This often leads to group problem-solving and a communal, forged-by-fire environment where collaboration and ingenuity thrive.

      As many students have come to know, formal training programs can get old fast. Not only that, the new Gen Z workforce is demanding that employers offer more than archaic training protocols. At AeroVironment, you are thrown into real aero and mechanical engineering scenarios with tenured professionals all working towards a common goal. This kind of boots-on-the-ground environment is exactly what creates people who know how to problem-solve, get things done, and make an impact on the world.

      Challenges That Lead to Growth

      One thing Chase mentioned is that a lot is learned “from the experience of doing, and sometimes failing.” In other words, employees at AeroVironment acquire skills and enhance their abilities not only by getting things right but also by embracing the lessons from their mistakes.

      This perspective on learning from your mistakes allows him to see it as a valuable tool for personal growth and development, which further emphasizes why AeroVironment is such an ideal place for young professionals to grow their careers. 

      It is incredibly difficult to test new limits and try new things when you’re afraid of making mistakes, especially at work. AeroVironment has created an environment that doesn’t look down on employees for their mistakes but instead uses it as a building block  to learn and grow from. This is what makes AV an ideal employer for someone looking to break into the industry and grow their skills from the bottom up.

      Friendly Environments That Foster Growth

      One of the best parts of starting a job is all the new people you meet and the connections you make. While everyone has different preferences regarding the degrees of coworker relationships, everyone can agree that being friendly and amicable with colleagues is much more enjoyable.

      AeroVironment is a place full of individuals who are really passionate about the work they do and the industry they’re in. After my conversations with a few employees, one thing I also noticed is that they were just as passionate about helping one another succeed. This being the case, it makes it really easy for everyone to get along. 

      One of the main benefits of this comradery is the effect it has on the work employees do with one another and the results that come of it.

      At AeroVironment, there are no outsiders. The team-oriented culture and the all-for-one mentality enable employees at every level to truly give their best effort.

      If you’re looking to get your start at a company that wants to see you succeed and gives you the tools to do it, consider checking out some of the open roles at AeroVironment. The projects they work on are impactful, the positions they have are lucrative, and their culture is unbeatable. More

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      in Career Hacks

      Insider Tips for Marketing, Business, Sales, and Advertising Professionals

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      So you’ve nearly got your degree and you’re ready to make waves in the world of marketing, advertising, business or sales. You’re familiar with concepts like market segmentation and you can break down the pillars of supply chain management and you’ve watched movies like The Wolf of Wall Street and The Social Network more times than you can remember.

      What you don’t learn in school or movies, however, is what moves to make as you attempt to breach the world of business and how to make a career for yourself. What we mean by “moves” are the decisions you make regarding the way you present yourself, how you choose to grow and learn, and the mindset you carry with you into your endeavors. 

      With so much to keep in mind when making this major leap into the professional world, it can become difficult to choose what advice to follow and what to ignore. Instead of leaving it up to AI software and chatbots, we decided to host a virtual event with some real-life employees about what their marketing, advertising, business, and sales departments look for in a candidate. 

      In our Job Search 101 virtual event, we spoke with Kalina Popova, a Campus Manager at Dell, Madison Ahmadi, a Talent Acquisition Partner at Expedia, Jennifer Voss, the Director of Early Careers Talent Acquisition at Visa, and Tangela Woodley, a Talent Acquisition, Marketing, & Digital Early Careers Manager at L’Oréal. In our conversations, the panelists reveal the tips and tricks needed to succeed in the world of marketing, advertising, business, and sales.

      [embedded content]

      Don’t Limit Yourself

      One of the great things about the marketing and business industry is the variety of roles that exist within it. You could be a copywriter making taglines, a graphic designer creating brand logos, an account manager closing deals and finding new clients, and a whole lot more. 

      This being the case, it is critical to keep an open mind when you’re trying to decide what kind of role best fits you. In our conversations with experts, Tangela Woodley from L’Oréal sheds some light on just how many different opportunities exist within their marketing department.

      From analytics to creative, the world of marketing has opportunities for people interested in all kinds of things, especially at L’Oréal. So when you’re preparing to make your foray into the marketing, business, advertising and sales world, it’s important that you don’t pigeonhole yourself into one subcategory or another!

      Follow the 5 Dimensions of Potential

      While every company and its employee expectations are bound to be different, L’Oréal has a specific set of criteria that candidates can keep in mind wherever they apply. L’Oréal calls it the five dimensions of potential and with these rules, you can better your chances of succeeding in the world of business.

      Whether it’s learning agility or your judgment and decision-making skills, L’Oréal’s Five Dimensions of Potential would apply to numerous top-tier companies and what they’re looking for in employees.

      Leaders > Participants

      As a company that specializes in helping early-career candidates and college students find jobs, we have seen young professionals make a lot of mistakes. One of the big ones we’ve seen them make is signing up for a club or organization just to get it on your resume.

      It doesn’t take much to sign up for a group and show up to a couple of meetings. What does take some effort is actively contributing to these groups and taking on leadership or executive roles. This is something to keep in mind when you mention your involvement in groups and extracurriculars in your applications.

      Our suggestion is to be proactive. When you join a group, don’t just be a bystander! Make sure you’re participating and doing things that give you stuff to talk about later on when you start applying for jobs. If you have an idea, speak up! If you feel inspired to take on a position.

      You Gotta Have Grit

      A lot of people outside the marketing and sales industries perceive it as this glamorous world with photo shoots, hot-shot business people, and high-profile deals. What you don’t see are the challenges and obstacles that marketing professionals face on a daily basis.

      Any marketing veteran you meet is likely to have just as many stories about unhappy clients and discouraging rejections as they are to have stories about massive wins and incredibly successful campaigns. And that’s just a part of the business.

      This being the case, it is critical that anyone trying to enter the marketing, business, and sales worlds develops a tough chin and plenty of grit.

      While Kalina’s anecdote relates to sales, the same thing goes with marketing, advertising, and business. What if you pitch a marketing campaign to a client and they don’t like it? Or propose a solution to your boss that he chops down? Having the grit to face this type of rejection and come back stronger is what will make you successful in the long run.

      Take Advantage of Resources

      One thing that every one of our panelists in our recent Job Search 101 virtual event agreed upon is the importance of utilizing the resources at your disposal. If you go to college, whether it’s community or Ivy League, chances are there is a career office working to connect the student body with potential employers.

      In these offices, work has been done to establish relationships. All you need to do is take advantage of it.

      These types of resources are oftentimes free and extremely beneficial, so there really isn’t any reason not to take advantage of them.

      Looking for another free resource you can use to score the job of your dreams? Create your account with WayUp and start browsing open roles today or head over to our blog for more career tips and job-search advice! Watch the full session here.  More

    • 150 Shares139 Views

      in Talent Acquisition

      2023 Tech Hiring: 7 Ways to Stay Competitive in Tough Job Markets

      by

      It felt like not long ago employers were eager to fill open roles in anticipation of accelerated growth. Now, jobseekers are feeling the pinch of layoffs and a hiring slowdown due to market shifts. 

      Whether you are unemployed, underemployed, or feeling complacent in a role, it’s easy to feel the effects of a lackluster job market. That goes for jobseekers on Hired or out in the world when they don’t see an influx of interview requests or responses to applications. 

      While it is tough out there right now, it’s important to remain proactive and not let the weight of the hiring market bring you down. In this blog, we provide transparency on the state of the market, practical guidance for the job search, and resources to boost your employability during harder times. 

      It’s not you, it’s me the 2023 hiring market

      So, why is it so hard to find a job right now? The answer boils down to a number of reasons including economic instability, the Federal Reserve’s policy decisions, cloudy hiring processes, and industry-specific trends.

      Tech hiring landscape

      Following a high of over 4 million for tech hiring in 2022, we are now seeing the dust settle into some lows as tech faces particular hardship when it comes to the labor market. The plethora of headlines on thousands of tech layoffs has been hard to miss in the past year. 

      As you probably know, competition is tight for tech candidates. Tech companies are still hiring for positions but at a slower rate than before. In contrast to the beginning of 2022, you’ll find on average, one job opening for every two candidates on LinkedIn. Last year had a more even ratio of one opening per candidate.

      Quit rates 

      In this market, more workers are also staying put – thanks to factors including those mass layoffs, interest rate increases, and inflation. 

      The Bureau of Labor Statistics reported the number of people quitting dropped by 49,000 from March to April. The decreased quit rates indicate low confidence in the market. 

      Unstable hiring processes

      The abundance of jobseekers applying to positions adds pressure and time to many hiring processes. We’re referring to a 40% increase in applications compared to this time last year according to LinkedIn.

      There is also a lot of shakiness at the moment for numerous HR and recruiting teams as economic uncertainty has a ripple effect on budgeting and of course, hiring. 

      Many companies also have more team members incorporated into the hiring process (to boost equity and collaboration) but more people typically means a longer interview cycle. In fact, this year, it now takes 44 days to hire a new team member, setting a record high.

      What the experts are saying 

      During Hired’s Breaking Through Bias virtual event, career experts candidly weighed in on the leverage jobseekers have in the current job market. Read their firsthand insights below for a better grasp of the big picture and advice to empower your search. 

      Nina Roussille, Assistant Professor, MIT

      “Specifically, in the tech sector (defined narrowly as the Silicon Valley tech roles), it’s been more dire than it used to be… Try to redefine for yourself what a tech role is. There are now opportunities in tech occupations in companies that are not defined as tech firms. Every firm out there, even in the older industries, needs tech workers. Those industries have been way less affected recently than Silicon Valley firms. Broaden your perspective. Think a little bit more creatively about what a tech role should be. 

      The other one is remote work, which makes it so you don’t need to find a job exactly where you’re located. A lot of these dinosaur industries are more open to remote and flexible workers. My optimistic take is it will require more creativity and a broader search but there are still opportunities out there.”

      Maria Petnga-Wallace, Diversity, Equity, & Inclusion Consultant, Colorintech

      “There’s still a need for particular skills, especially in AI and machine learning. Within the company I work with in cyber, there’s still a real drive to have, for example, female and underrepresented group representation. I encourage everyone to network. Identify the organizations you wish to work with in the near future and engage with people in those tech firms.”

      Mercedez Bluebyrd, Program Manager of RISE, Gusto

      “You have leverage in really understanding who you are and what you bring to the table. If you’re a talented person who really understands what you can do for a company, there’s a value add there and that leverage is limitless.”

      New opportunities in new industries 

      Echoing Nina Roussille’s point above on broadening your perspective, there are currently established employers – not typically associated with tech – making a push to hire tech jobseekers. From hotel chains to retailers, investment firms, and the federal government, you might be surprised to find opportunities in other industries you previously hadn’t considered. A company doesn’t have to be in the tech industry to be a top tech employer. 

      1. Upskilling is key

      Identify high-demand skills and industry trends, and learn to align your application (or Hired profile) accordingly. Investing time in learning new programming languages, refining project management abilities, or earning relevant certifications will not only broaden your skill set but increase your marketability and adaptability amidst the competition. 

      Leverage online learning platforms, attend industry events virtually or in person, and engage in hands-on projects. Learning is the cornerstone of employability and a powerful tool to stand out.

      Get more details on why and how to upskill in this blog and check out these Hired partners helping tech jobseekers acquire in-demand skills. 

      2. Refine your personal brand

      What should people think about when they hear your name? What populates when hiring managers or recruiters search for you online? Your personal brand is a reflection of your skills, experiences, and values. 

      In an employer-driven market, it’s more important than ever to articulate your unique value proposition. By developing a distinct and authentic brand, you effectively differentiate yourself from other candidates and leave a lasting impression on potential employers. So, how should you go about it?

      Start by identifying your unique strengths, skills, and values, then tailor your resume, cover letter, and online presence to reflect these qualities. Showcase your expertise through thoughtfully crafted content on professional platforms, engage in relevant industry discussions, and seek out networking opportunities to build a strong professional community. A cohesive personal brand not only boosts your visibility to recruiters but also demonstrates your commitment to personal and professional growth.

      Watch this panel discussion for expert advice on how to develop and build confidence in your personal brand.   

      3. Leverage the power of networking

      Your network is your – you know the rest. And with thoughtful networking, it is true! It’s not just about making connections. It’s about building meaningful relationships that can open doors. 

      Outreach may sound pretty terrifying for some but getting out of your comfort zone might bring more opportunities than you realize. Start with second-degree connections such as friends of friends, acquaintances, and old colleagues.

      Before reaching out, determine the value you offer as a professional, your main skills, and your objective. Keep a consistent narrative across platforms (showcase that personal brand!). And remember, you’ll get in return what you give, whether it’s value, concern, or empathy. Entering networking relationships with a ‘giving’ mindset is key.

      Use this resource as a more comprehensive guide for networking with intention and confidence. 

      4. Make every interview count

      You may have to work harder with what you have on hand. This means preparing more and practicing your code or other technical skills to ensure you ace assessments and interview questions. 

      You may also consider having fewer interviews as less cumbersome to manage than if you were white-boarding thrice a week and not performing your best each time. You run the risk of interview burnout when multiple opportunities are spreading you thin. Consider the silver lining and make every interview count with the added focus you can give to each one at present.

      Check out our interview prep partners for some extra guidance. 

      5. Follow up with companies

      The nature of recruitment can be fairly volatile right now, with a host of factors causing delays in companies getting back to you. You may have to adopt a more proactive approach than normal and be the one to steer hiring conversations forward.

      Add your updated availability to each follow-up note and balance your tone to be cooperative versus demanding. For example, “I enjoyed chatting with you last week! I wanted to share a few times I am free to continue our conversation in case you are as keen to assess a mutual fit…” Overall, be genuine, pragmatic, and most importantly, empathetic in your follow-up.

      You might add a note to your calendar to check in every 10 or so days. If a company happens to share a timeline for its next update, stick to that. Be courteous in referencing previous highlights from your conversation and check in to see if scheduling the next steps is feasible. Do not use these notes to sell yourself. Save the humble brag for the next round of interviewing if and when you land it. 

      Instead, focus your notes on relationship building. Connect your reader to what they care about. Perhaps, add a link to an article on a topic of interest to them. Think back to previous chats and recall what they might have shared with you. 

      6. Practice patience

      Finally, remember that every job search, especially in a tough market, is a marathon – not a sprint. It’s natural to experience periods of slower progress. 

      And keep in mind: even the most qualified candidates may have to wait a bit longer to land their perfect role in these market conditions.

      Remember, hiring teams are often spread thin. The layoffs in the last twelve months included a lot of recruiters too. They’re also sharing that they’re getting a ton of applications right now – many of which are from unqualified applicants. Even with tech tools, like applicant tracking systems, it’s a lot to work for lean teams. 

      So, make it easy for them to see what a great match you are and how you’ll bring what they need to be successful.

      If you’re a tech (or sales) candidate on the Hired Marketplace, use the guidance from the Candidate Experience team. It could help you get better matches and more interviews. 

      7. Adjust salary expectations

      Beyond the general job function, do your research to understand how your particular niche and location might impact your earning potential. Software engineers, for example, can earn wildly different salaries depending on their specialty – and this can differ significantly by city.

      In addition, you may need to calibrate your expectations based on the company in question. Startups may offer a lower salary with higher equity, and the company’s funding status might also have an impact. A startup looking to raise funding, for example, might be willing to negotiate a post-funding round raise.

      Related: Try Hired’s salary calculator

      While you want to ensure the salary you deserve, it’s important to align your expectations with the state of the market too. This is where doing that research and being realistic about the state of the economy comes into play. 

      If you do lower your salary expectations, there are still plenty of benefits to negotiate as part of your total compensation. See our Salary Negotiation Guide, created in partnership with Educative.

      Continue your search with confidence 

      It’s clear the factors we shared here will play crucial roles in continuing to shape the labor market’s direction. While the job market has undoubtedly become more challenging, with the right strategies and resources, you will successfully navigate this change. 

      And speaking of resources, here are some of our popular ones to give you more direction in your search: More

    • 238 Shares169 Views

      in Career Hacks

      Looking for flexibility, personal growth, and competitive compensation? You can have it all at Northwestern Mutual’s industry-leading Internship Program

      by

      Those who take on athletics and extracurriculars in college are individuals with incredible drive who become intensely motivated by their passions and their desire to pursue them. Over the years, Northwestern Mutual has come to understand that these types of people thrive and find success as financial representatives. 

      Whether it’s their desire to make a lasting impact or the ability to have a flexible schedule, there are several reasons why athletes and people involved in nonscholastic activities do so well as financial representatives.

      Recently, we interviewed a couple of college financial representative interns who are also involved with athletics and extracurriculars to understand why the job is so perfect for people like them.

      Complimentary Skills and Characteristics

      While athletes tend to have incredible amounts of drive and motivation, those involved in Greek life and clubs are typically very people-oriented. These traits are particularly beneficial to have as a financial representative because of the self-starter attitude and the communication skills that are essential to the job!

      Phillip Li, a varsity baseball player at Rensselaer Polytechnic Institute, provides his team with quick hands as an infield baseman in addition to holding down a .429 slugging average this past season. During this time, he also helped a couple plan their retirement. 

      Phillip went on to discuss how the drive he has towards training for a successful season was similar to the efforts he put forward with his clients. He visualized his goal, put together a “game plan,” worked with his teammate (senior partner), and saw the objective through to completion.

      Picking Out Your Own Schedule

      As most students know, especially those involved in athletics, college schedules can get really busy. Academics and social life already take up a large percentage of your time but when you start committing to athletics and nonscholastic activities it often seems impossible to do anything else.

      Northwestern Mutual’s college financial representative intern role is unique because it is built to accommodate the hectic lives of college students with busy schedules. Take Jack Thompson for example, a Division 3 lacrosse player at Union College. In our conversation with Jack, he spoke to us about how his mentors at Northwestern Mutual worked with him to make sure his professional life was fitting well with his college life.

      Maybe you have a big test coming up, practice, or a week-long lacrosse tournament in Austin as Jack did. As a financial representative intern at Northwestern Mutual, there is no need to fret. Northwestern Mutual understands that you have other things going on in your life. This being the case, Northwestern Mutual consults with you to find a balance that works for everyone. 

      Real Game Time Experience

      If you are on a team, you don’t want to be sitting on the bench. The same goes professionally when you’re working at a job! But in order to get game time ready, you need to practice.

      When you’re just getting started as a financial representative, a senior representative will have you shadow them on real client calls, gradually getting you more and more involved. The work you do is the same as if you were a full-time financial representative, but you have the support and mentorship from leaders along the way. 

      After a few times, the training wheels come off and you will be on your own making financial recommendations for clients!

      While there is a short shadow period during which you learn the ropes with a senior employee, this only lasts for a little while until you’re on the field getting real experience with real clients.

      Ambitious Minds Thrive Here

      One trait a lot of athletes and those involved in extracurriculars have that makes them particularly successful at Northwestern Mutual is their ambition. Whether it’s waking up early for practice or just the internal desire to grow and better yourself, these types of people are made for the college financial representative intern position.

      In our conversation with Sayawni Lassiter, a Division 1 Women’s College basketball player at the University of Rhode Island and college financial representative intern, she recounted how she connected with her recruiter and how he expressed that ambition is a key ingredient in being successful as a financial representative.

      If you’re a current college student and want to start experiencing real-life work as a financial professional, take a look at Northwestern Mutual’s industry-leading college financial representative intern position.

      Northwestern Mutual Financial Representatives are Independent Contractors whose income is based solely on production.

      Not all Northwestern Mutual representatives are advisors. Only those representatives with the titles “Financial Advisor” or “Wealth Management Advisor” are credentialed as NMWMC representatives to provide advisory services.

      Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM) and its subsidiaries in Milwaukee, WI. More