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      in Career Hacks

      5 Ways Using Social Media Can Help You Get a Job

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      Depending on your age and where you are in life, odds are you use social media for one or two reasons– entertainment purposes, to keep up with your friends and family, or to share moments of your life. 

      When it comes to social media and finding a job, most people elect to keep those two worlds separate. But what many of these people fail to see are all the ways you can use social media to help you get a job. 

      As a company that specializes in helping people get jobs, we have identified various social media tips and tricks that can lead to employment. Today, we want to share them with you.

      In this career tips article you’re going to learn about the following:

      Using your profile as a digital resumeNetworking on social mediaSocial media as a jobUsing social media for educationLearning about employers using social media

      As a Digital Resume

      For better or worse, social media is a great way to understand what someone is like. And as many of us know, employers use this perspective to gain a better understanding of potential employees. For this reason, many people elect to keep their social media pages private. 

      But those same people are missing out on the opportunity to show employers a more personal side of them. Employers want to see a candidate who is interesting and impassioned about life, someone who has hobbies and meaningful interests.

      Social media is a great way to show the company you’re applying for that you’re someone who can get excited about things and someone people like to be around. So when you’re thinking about what pictures you should be posting or whether or not you’re profile should be private, keep this in mind.

      Networking on Social Media

      If LinkedIn showed us anything, it’s that networking on social media is very lucrative. But with so many social networking platforms in the world, why use only one? Every single day, people use the big three – Facebook, Twitter, and Instagram – to establish connections and help them find jobs. 

      While you can use social media as a means of contacting people directly, you should also use it as a way to interact and engage with them. For example, say the CEO of a company gets interviewed and he or she reposts it on their feed. Why not comment on it with an intelligent thought? 

      Or say someone from a company you want to work for posts something about an objective they met. Why not use that information to follow up with a question? The more you come to understand social media, the more ways you will be able to use it to establish meaningful connections and maybe even score a job.

      Social Media as a Job

      While LinkedIn showed us how to network on social media, TikTok and Instagram showed us how social media in itself can be a job. Even before the days of TikTok, people were using their knowledge of social media combined with their creativity and other skills to pursue careers in social media marketing and brand representation. 

      Whether it’s as simple as being an influencer for a company and posting a picture wearing their clothes or as advanced as running an entire social media marketing operation, the market is littered with jobs in social media.

      Depending on your knowledge of social media and the skills you have, you might be the perfect candidate for a job in social media. Browse tons of social media positions on our job listings page today.

      Social Media for Education

      With all the garbage that exists on social media, there are still several outlets and pages you can follow to stay educated on job tips, career advice, and more. For starters, if you like a company, follow them on social media. More often than not, they will make a post when they have open positions.

      When searching for job tips and information on how you can get a job, social media becomes particularly useful. You can find tons of pages that provide information like resume tips, advice for interviewing, ways to dress, and plenty more.

      Our totally unbiased and personal favorite page for career advice, job tips, and updates on the job market is WayUp. Follow us on Instagram and Facebook if you haven’t already!

      Learning About Employers Using Social Media

      After using WayUp to find current job openings and discover companies that are hiring, take to social media and find the company’s profile. Get a feel for their branding, their voice, and their message then see if it aligns with a company you see yourself working for.

      Are their pictures of company culture? Do they promote similar beliefs as you? All of this and more can be better understood by examining a company’s social media profiles and presence. Just make sure the companies you’re looking at are hiring!

      Using Every Tool in the Shed

      While social media is a great way to help you get a job, we recommend using every tool at your disposal to help lock down that contract you’ve been looking for. At WayUp, not only are we a tool that helps students and recent graduates find jobs but we also talk about it on our blog.

      So no matter where you are in the job search process, whether you’re just writing your first resume or you’ve been searching for a job for years, we’re here to help. Register with WayUp for free and start getting matched with employers today. More

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      in Career Hacks

      How ARISE Is Making Life Better For African American Employees at TCS

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      When you join a community, you want to know that you’re going to be getting more than a koozie and a drawstring bag out of it. Depending on who you are, you might join a community to make new friends, learn a new skill, discuss a certain topic, or support a certain cause. But when you join the ARISE community at TaTa Consultancy Services, you can expect to do all of the above.

      The ARISE community at TaTa Consultancy Services (TCS) is an African American employee resource group whose members work, socialize, interact, and grow with one another on a variety of levels. In order to get a better look at ARISE and all the benefits associated with being a member, we interviewed a few members of the group and even hosted a virtual event alongside members where prospects were invited to learn more about the community.

      After the virtual event and all the interviews were conducted, one thing that was emphasized repeatedly within the community was the sense of family that ARISE members felt. Interestingly enough, we found that this sense of family led to all sorts of other benefits for members such as an easier onboarding process for new hires, a stronger sense of community and belonging, and a flourishing system of resources for members to grow themselves with.

      An Easier, Warmer Welcome

      Joining a new company is never easy, especially if it’s your first job out of college. Throw in being a minority and your path gets even more complicated. Wouldn’t it be nice if there was a group of people who have similar backgrounds as you that you could rely on and ask questions? People who may have gone through similar hurdles and experiences as you?

      Well, that’s exactly what ARISE provides, and exactly why TCS introduces it to new hires early on.

      Although TCS makes sure every single new hire has the right resources necessary for an easy and seamless onboarding process, the ARISE community offers an extra lever for those new hires to lean on. Plus, sometimes specific questions and inquiries can be better answered by the same people who may have experienced those specific scenarios themselves.

      A Stronger Sense of Belonging

      In college, we had sports clubs, greek organizations, academic groups, and a plethora of other avenues to help us feel welcome and like we belonged. In the professional world, employee resource groups have taken the role of these collegiate communities which employees can use to feel more a part of the company they work for.

      In our conversations with members of the ARISE group at TCS, every single employee reiterated one phrase over and over again – “ it’s like a family.” They spoke about how their relationships with one another felt incredibly natural and close. As if they had known one another their whole lives. 

      Here is what Adele Ruffin had to say about her expectations coming into the company and how they were pleasantly fulfilled.

      When you know you belong somewhere, like your welcome, it makes it that much easier to succeed and be your best self. But when the same group that gives you that sense of belonging also has a system of resources deliberately intended to help you grow, your ability to achieve greatness triples, if not doubles.

      Resources to Help You Grow

      Now that ARISE has helped you get onboarded to the company and allowed you to establish a sense of belonging and friendship with colleagues, it’s time for the community to assist you in growing yourself professionally.

      One of the most valuable aspects of being involved with ARISE is the access you have to other employees that you might not normally come across in your typical day-to-day at the company. These fellow members could belong to different departments who you could discuss new opportunities with or they could be superiors or executives who you get a chance to impress.

      This open-door environment is perhaps one of the biggest contributing factors to growing within a company. You can only get so much from reading a job description. When you’re actually able to meet someone who is responsible for a particular role, have lunch with them, get mentored by them, or just introduce yourself, you increase both your understanding of that role and your chances of one day fulfilling that role. 

      Regardless of what your career path is, building significant relationships in a group like ARISE will contribute to the proliferation of your professional life in one way or another.

      Outside Looking In

      As the WayUp interviewer covering the deep dive into the ARISE program, I did not come away from my interaction with the group unaffected. Having spent hours conversing with members like Jamar, Brianna, Bridget, and Joe, cracking jokes, talking about what drives them and the group, and coming to understand them not only as individuals but as a community as well, really made me see the big picture.

      In its simplest form, ARISE was created to help African Americans at TCS win. The beautiful cycle that’s occurring at ARISE starts with someone making the most of the program, using all the resources that are available to them to boost their life personally and professionally, and then paying it forward to the next new member.

      Will you be the next new member to reap the benefits of this incredible program? Browse current openings at TCS and start the cycle to greatness! More

    • 88 Shares159 Views

      in Career Hacks

      A Step-by-Step Guide to Networking in 2022

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      No matter what industry you’re in or how far along in your career you are, networking is a skill that will always be important. Especially when you’re looking for a job.

      Over the years, networking techniques have shifted to accommodate our new digital world and all the changes that come with it. That being said, it can be hard to know which networking trends to follow and which ones to leave behind. That’s where we come in.

      As a job marketplace that focuses on getting early-career candidates hired, we know what it takes to land the job of your dreams. And we also know everything that comes before it, including effective networking. 

      But now the question begs – what does it take to be good at networking?

      Come Prepared

      Before the elevator pitch, before you shake hands, before you even say hello, you need to be prepared to have a conversation that’s going to leave an impact. While you don’t always get to choose the time, place, or person you get to network with, you can still be prepared to have an insightful exchange.

      For example, it is always important to stay on top of trending news and topics in your industry. Knowing what’s going on will help you fill the conversation and bring up relevant points for discussion. In the case that you do know the person you’re going to be chatting with, make sure you’re up to date on who they are, what they do, and who they do it for.

      Listen

      While you might be eager to make your pitch or ask your question, one of the most important tips for networking is to listen. Depending on what your end goals are, you may be motivated to network to score a job, learn more about a field, or expand your contacts. But there is no reason why you can’t do all three if you follow this one rule.

      No one wants to talk to a person who won’t let them get a word in. Plus, the more you talk, the less time they have to give you tips, information, and insight that might improve the trajectory of your professional career.

      Ask Questions

      In addition to listening, you need to be able to ask questions as they pertain to what you are discussing. If you have a really good question that you’ve been sitting on, feel free to ask. But asking questions that guide the natural flow of the conversation will not only garner you more information, it will make things more enjoyable for both people as well. 

      Some examples of questions you could ask include things like their opinion on how things are going in the industry or on certain news topics, where they would like to see the company in five or more years, and anything else that makes you seem passionate about the work you’re going to be doing. Again, use this as a time to learn information as much as you use it as a time to make an impression.

      Use the Internet!

      As creepy as it may sound, it’s pretty easy to find people on the internet these days. A simple search of someone’s name and the company they work for will most likely generate their work bio or LinkedIn profile where there will be a way to contact them. One thing to keep in mind is to make sure your account on whatever platform you’re messaging them on is looking good. So no party photos or compromising scenarios.

      These days, almost all networking is performed online. So if you haven’t already, make sure your networking techniques and digital persona are in tip-top shape and start building that network!

      Stay in Touch

      This last networking tip is one that early-career professionals always forget. Just because you’ve made a connection and had one or two interactions, your job isn’t even half over. 

      Keeping things authentic and genuine, reach out to your new connection at different times. Keep up with what they’re doing, engage with them online, maybe arrange to have a coffee at a later date, but whatever you’re doing, make sure you keep yourself close enough to be remembered but far enough to not be bothersome. 

      In time, these are all networking techniques that you can master and use to your advantage both during and after the job hunt. For more career tips and information on getting hired in 2022, check out our blog. More

    • 163 Shares169 Views

      in Talent Acquisition

      Interested in Sales Development? Jumpstart Your Sales Career with a Great SDR Resume

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      As a sales development representative (SDR), you know all about identifying high quality leads worth pursuing. When it comes time to write yourself a new resume, however, you’ll be switching roles. Now you’re the prospect being assessed, and it’s your resume’s job to tell hiring managers why they should keep reading. In other words, your […] More

    • 75 Shares189 Views

      in Career Hacks

      Top 5 Tools for Digital Marketing

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      When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their jobs done. These include everything from social media platforms like Facebook and Instagram to analytics tools like Google Analytics. Allowing marketers to create, test and measure the performance of their campaigns, digital marketing tools ensure that marketers can launch and test campaigns quickly and effectively.

      Here are the five common digital marketing tools.

      1. Social media platforms

      A common part of any integrated marketing strategy, social media platforms like Facebook, Instagram and Snapchat are a great way for marketers to engage with their audiences and generate buzz around their brand. In addition to the standard features these platforms offer, there are also some features that are designed specifically for marketing. These include Facebook Ads Manager, which allows marketers to run ads and track ad performance. As an added bonus, social media management tools like Buffer and Hootsuite also integrate well with these platforms, making it easy to schedule social posts and measure engagement.

      2. Design tools

      Another key part of digital marketing is design and this is especially common when it comes to creating ads and content like social media posts and blog posts. Because digital marketing is such a design heavy field, doing it effectively wouldn’t be possible without design tools like Canva and Photoshop, programs that allow those without extensive graphic design skills to add dynamic images to their content.

      3. Analytics tools

      Another set of helpful tools for digital marketers are analytics tools. These include everything from Google Analytics (designed to track stats for web traffic to a particular site) to social media analytics tools like Facebook Insights and Twitter Analytics which provide metrics related to engagement and help marketers optimize their campaigns. For measuring stats on the backend of a site (particularly related to conversions, sales and user demographics), there are also tools like Periscope that track user data, site searches and conversion metrics.

      4. Content marketing tools

      For marketers who are more focused on content marketing, tools like CoSchedule and Hubspot are a big help when it comes to content creation and curation. They can help marketers identify content opportunities and craft engaging blog and social media posts that will resonate with their audience. And since Buffer also offers the ability to see what fans are talking about on social media, that content is almost guaranteed to be impactful and to generate attention for a specific event or news story.

      5. Email marketing tools

      The final set of tools in a digital marketer’s toolbox are email marketing marketing tools. These help marketers create email campaigns that amplify their content and encourage their users to become more engaged with their brand — taking additional steps like signing up for events and buying products. Common email marketing tools include email marketing platforms like MailChimp, Iterable, and Hunter which allow marketers to build email lists and automate their email campaigns. These platforms also provide analytics for every email campaign, making testing and optimization quick and easy.

      Working in digital marketing involves a unique blend of passion, strategy and media savvy. In order to maximize the impact of your various campaigns, it helps to have the best tools at your disposal.

      Next, get more career tips for internships and entry-level jobs such as Career Opportunities for Marketing Majors and find answers to common interview questions such as What Other Companies Are You Interviewing With? More

    • 138 Shares129 Views

      in Talent Acquisition

      Interested in a Sales or Customer-Facing Role? Here’s Your Resume Guide

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      Like many things, resume styles evolve over the years. In this blog, we’ll focus on best practices for the classic style, whether you’re interested in sales or other customer-facing roles such as Customer Success or Customer Experience. Stay tuned for our upcoming series on Resume Guides when we dive into variations, but for now, we’ll […] More