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    Insider Tips for Marketing, Business, Sales, and Advertising Professionals

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    So you’ve nearly got your degree and you’re ready to make waves in the world of marketing, advertising, business or sales. You’re familiar with concepts like market segmentation and you can break down the pillars of supply chain management and you’ve watched movies like The Wolf of Wall Street and The Social Network more times than you can remember.

    What you don’t learn in school or movies, however, is what moves to make as you attempt to breach the world of business and how to make a career for yourself. What we mean by “moves” are the decisions you make regarding the way you present yourself, how you choose to grow and learn, and the mindset you carry with you into your endeavors. 

    With so much to keep in mind when making this major leap into the professional world, it can become difficult to choose what advice to follow and what to ignore. Instead of leaving it up to AI software and chatbots, we decided to host a virtual event with some real-life employees about what their marketing, advertising, business, and sales departments look for in a candidate. 

    In our Job Search 101 virtual event, we spoke with Kalina Popova, a Campus Manager at Dell, Madison Ahmadi, a Talent Acquisition Partner at Expedia, Jennifer Voss, the Director of Early Careers Talent Acquisition at Visa, and Tangela Woodley, a Talent Acquisition, Marketing, & Digital Early Careers Manager at L’Oréal. In our conversations, the panelists reveal the tips and tricks needed to succeed in the world of marketing, advertising, business, and sales.

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    Don’t Limit Yourself

    One of the great things about the marketing and business industry is the variety of roles that exist within it. You could be a copywriter making taglines, a graphic designer creating brand logos, an account manager closing deals and finding new clients, and a whole lot more. 

    This being the case, it is critical to keep an open mind when you’re trying to decide what kind of role best fits you. In our conversations with experts, Tangela Woodley from L’Oréal sheds some light on just how many different opportunities exist within their marketing department.

    From analytics to creative, the world of marketing has opportunities for people interested in all kinds of things, especially at L’Oréal. So when you’re preparing to make your foray into the marketing, business, advertising and sales world, it’s important that you don’t pigeonhole yourself into one subcategory or another!

    Follow the 5 Dimensions of Potential

    While every company and its employee expectations are bound to be different, L’Oréal has a specific set of criteria that candidates can keep in mind wherever they apply. L’Oréal calls it the five dimensions of potential and with these rules, you can better your chances of succeeding in the world of business.

    Whether it’s learning agility or your judgment and decision-making skills, L’Oréal’s Five Dimensions of Potential would apply to numerous top-tier companies and what they’re looking for in employees.

    Leaders > Participants

    As a company that specializes in helping early-career candidates and college students find jobs, we have seen young professionals make a lot of mistakes. One of the big ones we’ve seen them make is signing up for a club or organization just to get it on your resume.

    It doesn’t take much to sign up for a group and show up to a couple of meetings. What does take some effort is actively contributing to these groups and taking on leadership or executive roles. This is something to keep in mind when you mention your involvement in groups and extracurriculars in your applications.

    Our suggestion is to be proactive. When you join a group, don’t just be a bystander! Make sure you’re participating and doing things that give you stuff to talk about later on when you start applying for jobs. If you have an idea, speak up! If you feel inspired to take on a position.

    You Gotta Have Grit

    A lot of people outside the marketing and sales industries perceive it as this glamorous world with photo shoots, hot-shot business people, and high-profile deals. What you don’t see are the challenges and obstacles that marketing professionals face on a daily basis.

    Any marketing veteran you meet is likely to have just as many stories about unhappy clients and discouraging rejections as they are to have stories about massive wins and incredibly successful campaigns. And that’s just a part of the business.

    This being the case, it is critical that anyone trying to enter the marketing, business, and sales worlds develops a tough chin and plenty of grit.

    While Kalina’s anecdote relates to sales, the same thing goes with marketing, advertising, and business. What if you pitch a marketing campaign to a client and they don’t like it? Or propose a solution to your boss that he chops down? Having the grit to face this type of rejection and come back stronger is what will make you successful in the long run.

    Take Advantage of Resources

    One thing that every one of our panelists in our recent Job Search 101 virtual event agreed upon is the importance of utilizing the resources at your disposal. If you go to college, whether it’s community or Ivy League, chances are there is a career office working to connect the student body with potential employers.

    In these offices, work has been done to establish relationships. All you need to do is take advantage of it.

    These types of resources are oftentimes free and extremely beneficial, so there really isn’t any reason not to take advantage of them.

    Looking for another free resource you can use to score the job of your dreams? Create your account with WayUp and start browsing open roles today or head over to our blog for more career tips and job-search advice! Watch the full session here.  More

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      3 Ways L’Oréal Is Helping Their Communities In The Wake Of COVID-19

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      Everyone has been affected by the COVID-19 pandemic. The physical and financial health of millions of people has been threatened by this unprecedented disruption. Seeing this, L’Oréal immediately leveraged its status as a global beauty tech giant to help the communities it serves—and beyond—through a response effort focused around three pillars:
      Ensuring the health and wellbeing of L’Oréal employees
      Galvanizing the company to contribute to the greater good
      Taking this time to transform the way L’Oréal works
      While the company was quick to enact protective measures for its employees, like work-from-home policies and stringent cleanliness procedures for manufacturing environments, some of the most important work was done to protect communities outside the company.
      1. Looking Beyond The Beauty Community—And Galvanizing Employees To Do The Same
      When you’re a global manufacturing and supply chain leader, you have the power to mobilize quickly to make impact when faced with a pressing need. Immediately after the pandemic began, L’Oréal facilities around the world began creating and packaging hand sanitizer for essential workers, healthcare facilities, and care homes.
      As a part of their global COVID-19 relief efforts, L’Oréal donated $250,000 to Feeding America, which helps combat food insecurity caused by poverty, a problem which has grown since the start of the pandemic. In Europe, the L’Oréal foundation donated one million euros to its partner non-profit organizations fighting similar forms of insecurity across the Atlantic.
      As the company outlined in its official COVID-19 response, “These establishments are our first line of defense against coronavirus and are committed to protecting us and curbing the epidemic every day.” But it’s not just the corporation that’s helping out—employees are mobilizing as well. One of the pillars of the company’s pandemic response is to “galvanize the company to contribute to the greater good.” In that spirit, the company is matching the donations of their employees to Feeding America, dollar for dollar, up to $25,000.
      2. Supporting Their Partners & Small Businesses
      Beauty for all—one of the company’s core philosophies—means looking beyond the bounds of their business to support those in need. In addition to the public health impacts of the pandemic, many in the beauty community were also suffering from economic disruption. Stylists, salons, suppliers, and small businesses of many kinds are essential parts of the industry—and L’Oréal made sure to provide relief to them.
      Through donations, fundraising, and billing relief efforts, L’Oréal is jumping into action to help these small, vibrant businesses make it through. Partnering with organizations like the Professional Beauty Association, L’Oréal is helping to raise money for industry professionals who need assistance during the lockdown. Plus, for small businesses unable to get customers in the door, L’Oréal is delaying or freezing payments for their products.
      3. Leading A Tech Transformation to Connect with Consumers – And Employees
      COVID-19 forced many companies to quickly undergo technological transformations to adapt to an entirely remote working world, but L’Oréal took this as an opportunity to make industry-leading innovations.
      In a time when many of us can’t be physically with our friends, families, and communities, L’Oréal’s teams also stepped up to the plate to use technology to spread happiness. Lisa Price, the founder of one of L’Oréal’s beloved brands, Carol’s Daughter, gave a virtual commencement speech to honor the class of 2020. Using the power of TikTok, multiple brands under the L’Oreal umbrella launched social gifting programs to build a sense of support during these unprecedented times. A partnership with Snap Camera was launched with eight of L’Oreal’s Brand to create AR lenses for platforms like Skype, Youtube, and Twitch. Conference calls have never been more glamorous!
      The teams behind all these innovations went through a tech transformation of their own as many employees transitioned to working fully at home. Even while not being able to be physically together, employees quickly mobilized to create ways to stay more connected than ever. The USA Head of Talent Acquisition, Sumita Banerjee, started teaching virtual Zumba classes for both employees and their families to participate, milestones like birthdays were celebrated with virtual fêtes, and beloved pets filled in for missed office mates.
      For members of the L’Oréal team, it’ll never be easier (or safer) to connect with their peers —pandemic or not.
      Innovating For Good Is Just Part Of The L’Oréal Culture
      “We at L’Oréal USA feel a deep responsibility to do our part to help address this crisis in the many communities in which we live and work,” L’Oréal USA CEO Stéphane Rinderknech said.
      And while the COVID-19 crisis is new, this type of innovative response for the betterment of society is standard practice for L’Oréal. Whether it’s technological innovations for sustainability or crafting diverse communities at work, the beauty technology giant has long considered its business an avenue for positive change.
      Want to see how your career could help with efforts like these? Check out open opportunities at L’Oréal on WayUp! More