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      Insider Tips for Marketing, Business, Sales, and Advertising Professionals

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      So you’ve nearly got your degree and you’re ready to make waves in the world of marketing, advertising, business or sales. You’re familiar with concepts like market segmentation and you can break down the pillars of supply chain management and you’ve watched movies like The Wolf of Wall Street and The Social Network more times than you can remember.

      What you don’t learn in school or movies, however, is what moves to make as you attempt to breach the world of business and how to make a career for yourself. What we mean by “moves” are the decisions you make regarding the way you present yourself, how you choose to grow and learn, and the mindset you carry with you into your endeavors. 

      With so much to keep in mind when making this major leap into the professional world, it can become difficult to choose what advice to follow and what to ignore. Instead of leaving it up to AI software and chatbots, we decided to host a virtual event with some real-life employees about what their marketing, advertising, business, and sales departments look for in a candidate. 

      In our Job Search 101 virtual event, we spoke with Kalina Popova, a Campus Manager at Dell, Madison Ahmadi, a Talent Acquisition Partner at Expedia, Jennifer Voss, the Director of Early Careers Talent Acquisition at Visa, and Tangela Woodley, a Talent Acquisition, Marketing, & Digital Early Careers Manager at L’Oréal. In our conversations, the panelists reveal the tips and tricks needed to succeed in the world of marketing, advertising, business, and sales.

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      Don’t Limit Yourself

      One of the great things about the marketing and business industry is the variety of roles that exist within it. You could be a copywriter making taglines, a graphic designer creating brand logos, an account manager closing deals and finding new clients, and a whole lot more. 

      This being the case, it is critical to keep an open mind when you’re trying to decide what kind of role best fits you. In our conversations with experts, Tangela Woodley from L’Oréal sheds some light on just how many different opportunities exist within their marketing department.

      From analytics to creative, the world of marketing has opportunities for people interested in all kinds of things, especially at L’Oréal. So when you’re preparing to make your foray into the marketing, business, advertising and sales world, it’s important that you don’t pigeonhole yourself into one subcategory or another!

      Follow the 5 Dimensions of Potential

      While every company and its employee expectations are bound to be different, L’Oréal has a specific set of criteria that candidates can keep in mind wherever they apply. L’Oréal calls it the five dimensions of potential and with these rules, you can better your chances of succeeding in the world of business.

      Whether it’s learning agility or your judgment and decision-making skills, L’Oréal’s Five Dimensions of Potential would apply to numerous top-tier companies and what they’re looking for in employees.

      Leaders > Participants

      As a company that specializes in helping early-career candidates and college students find jobs, we have seen young professionals make a lot of mistakes. One of the big ones we’ve seen them make is signing up for a club or organization just to get it on your resume.

      It doesn’t take much to sign up for a group and show up to a couple of meetings. What does take some effort is actively contributing to these groups and taking on leadership or executive roles. This is something to keep in mind when you mention your involvement in groups and extracurriculars in your applications.

      Our suggestion is to be proactive. When you join a group, don’t just be a bystander! Make sure you’re participating and doing things that give you stuff to talk about later on when you start applying for jobs. If you have an idea, speak up! If you feel inspired to take on a position.

      You Gotta Have Grit

      A lot of people outside the marketing and sales industries perceive it as this glamorous world with photo shoots, hot-shot business people, and high-profile deals. What you don’t see are the challenges and obstacles that marketing professionals face on a daily basis.

      Any marketing veteran you meet is likely to have just as many stories about unhappy clients and discouraging rejections as they are to have stories about massive wins and incredibly successful campaigns. And that’s just a part of the business.

      This being the case, it is critical that anyone trying to enter the marketing, business, and sales worlds develops a tough chin and plenty of grit.

      While Kalina’s anecdote relates to sales, the same thing goes with marketing, advertising, and business. What if you pitch a marketing campaign to a client and they don’t like it? Or propose a solution to your boss that he chops down? Having the grit to face this type of rejection and come back stronger is what will make you successful in the long run.

      Take Advantage of Resources

      One thing that every one of our panelists in our recent Job Search 101 virtual event agreed upon is the importance of utilizing the resources at your disposal. If you go to college, whether it’s community or Ivy League, chances are there is a career office working to connect the student body with potential employers.

      In these offices, work has been done to establish relationships. All you need to do is take advantage of it.

      These types of resources are oftentimes free and extremely beneficial, so there really isn’t any reason not to take advantage of them.

      Looking for another free resource you can use to score the job of your dreams? Create your account with WayUp and start browsing open roles today or head over to our blog for more career tips and job-search advice! Watch the full session here.  More

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      Building a Career at Capital One

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      When first starting out, you’re going to want to look for an employer that enables you to perform and gives you the tools you need to grow. For Chesdin, a product manager at Capital One, these were the very same elements he noticed when he was introduced to the company.

      Over a cup of coffee with a Capital One associate, Chesdin learned about our Management Rotation Program (MRP), where recent grads gain business acumen and leadership skills by working with two separate teams, each for a one-year stint. Chesdin—who wasn’t sure exactly what he wanted to do with his career—was intrigued by the opportunity to try two different jobs with the same company. 

      He successfully applied to the MRP and started in 2020. 

      “Capital One brought me in and hired what they’ve deemed is a good person with a lot of potential,” said Chesdin, now a product manager. “This place will help you grow and build a solid foundation for an incredible career.”

      Finding career direction

      Chesdin was nervous to start his first rotation as a project manager and analyst for a cybersecurity team. He had no tech background and was afraid of making mistakes.

      His team and manager quickly squashed those fears. They explained their work to Chesdin and were always available for simple and complex questions. Chesdin grew confident enough in the position to help the team plan and mobilize an education program to help Capital One customers improve their cyber security. 

      “There’s a culture here where people want to put you in a situation where you can be great,” Chesdin said. “People respond well when you show a willingness to learn.”

      During Chesdin’s second year with the MRP, he worked as a product manager for a software engineering team that handles a messaging platform for texting and emailing customers. He helped manage projects that improved the quality of messages to customers’ phones.

      He realized—through his time in the second program rotation—that he wanted to continue working on products that help with customer care. So when Chesdin’s time with the MRP ended in 2022, he accepted a position as a product manager for a Capital One team that manages the platform our agents use when speaking to customers.

      “In two years, I figured out some things I did and didn’t like. Both of which are so helpful,” Chesdin said. “It was a big accomplishment for me to finish the MRP and have such a clear idea of what direction to take for my career.”

      Investment for the future

      Chesdin has continued learning well past graduating from the MRP in 2022.

      He regularly sets up Meet & Greets—casual conversations with colleagues across Capital One—to learn about people’s careers and job fields. He blocked off work time to study for and earn certifications in Amazon Web Services and product management. 

      Chesdin also volunteered at a Capital One diversity, inclusion and belonging summit, where he answered questions from high school students and shared how he has found a fulfilling career at the company.

      “Anytime I had a class, a certification I wanted to study for, or any type of learning, my managers and team were all in on me doing it,” Chesdin said. “I haven’t found just a job, but a career. It’s exactly what I was looking for as a student.”

      Head over to Capital One’s profile to learn more about the company and browse open roles, upcoming events, and more. More

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      How Insight Partners Is Championing Diversity in the VC & Private Equity Space

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      There are a lot of things to consider as you determine what you want out of a job. In addition to role, salary, and location, one thing that might take high priority on your list is inclusivity and belonging. In other words, being welcomed, wanted, and represented at the company you’re working for.

      Depending on who you are and what background you come from, your sense of belonging will be determined by a number of different factors. At Insight Partners, a New York-based global private equity and venture capital firm, they’ve made it a priority to find out what these factors are and how to properly embed them within their company.

      Recently, we spoke with Insight’s Dhanya Madhusudan, Director of DE&I Community at the firm, and Isabelle Rodriguez, Senior Manager of Campus Recruiting, to learn more about these diversity and inclusivity initiatives at the 28-year-old investment firm.

      In our conversation, we discovered that Insight’s employee resource groups, recruiting efforts, CEO ScaleUp Pledge, and Vision Capital fund are just a few of the ways they promote diversity and inclusion within their firm and the software startups they invest in.

      Employee Resource Groups

      At Insight Partners, employee resource groups (ERGs) are an integral part of company culture and employee benefits. Currently, Insight Partners has Black@Insight and OUTsight ERGs which focus on the empowerment, continued education, and advancement of Black and LGBTQIA+ individuals, respectively.

      As a member of these ERGs, or non-members who are interested in learning more, you can attend monthly meetings, educational series, and panels to discover what it takes to grow and thrive as a young professional. Additionally, a mentorship program is rolled out in which employees can learn from those who have been embedded in the industry and company for a while.

      Campus Recruiting

      One of the most direct ways to expand representation at a company is through recruiting efforts. Insight’s campus recruiting efforts, led by Isabelle Rodriguez, intend to not only recruit individuals from diverse backgrounds but retain them as well. One of the ways they do this is through immersive learning experiences, including the Inclusion by Insight Diversity Summit.

      This diversity summit is a two-day event in which top-tier candidates from minority backgrounds are invited to learn and grow their skills. The goal of the summit is to learn about Insight Partners and venture capital and private equity spaces, but also to grow professional skills in a number of ways. An example of this is when they partnered with Great on The Job, a company that leads workshops on perfecting your pitch, owning your brand, mock interviews, and more.

      But what’s most commendable about Insight’s recruiting efforts is the end goal they are striving for.

      CEO ScaleUp Pledge

      Among Insight’s various DEI initiatives is the firm’s bold CEO ScaleUp Pledge, which Insight’s portfolio company CEOs sign to commit to prioritize DE&I at the executive level and drive tangible change in their workforce. Working alongside the CEOs and their companies, Insight helps them building an inclusive workforce that is representative of various genders, races, ethnicities, nationalities, sexual orientations, ages, socio-economic statuses, religions, physical abilities, and more.

      Those companies that do sign the pledge aren’t only given the resources needed to make these strides, but they are also held accountable by the firm through progress reports. By both implementing and measuring progress on DEI initiatives, Insight Partners intends on making a difference across the many industries and sectors that the firm invests in.

      Vision Capital Fund

      Insight’s Vision Capital 2020 Fund is putting their money where their mouth is, so to speak. Insight believes that underrepresented fund managers have access to differentiated perspectives, networks, and deal flow capable of driving strong fund performance. The Vision Capital Funds are governed by Insight’s senior leadership and leverage Insight’s network, experience, and operational expertise to support fund managers’ investment and operating efforts.

      For Insight Partners, it isn’t enough to make strides just inside their own workforce and portfolio. While the firm’s ERGs, diversity recruiting efforts and ScaleUp Pledge cultivate internal change, the Vision Capital 2020 Fund looks to make change outside of the company.

      To learn more about Insight Partners, the work they do, and the sectors they’re impacting, check out their WayUp company profile. There you’ll find information on everything from job opportunities to more groundbreaking efforts that are changing the private equity and venture capital space as we know it. More

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      Day in The Life of an Investment Analyst at Insight Partners

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      The private equity and venture capital space is one of the most exciting and dynamic industries to work in. So much so, that job descriptions often fall short of capturing the incredible opportunities and fulfilling work that professionals get to do.

      This being the case, those who want to pursue a career in PE and VC don’t always have a clear picture of what it looks like. To shed some light on what a career in investing entails, we spoke with a pair of former analysts and current associates at global software investor Insight Partners about their day-to-day work. Insight Partners invests in high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries

      Sourcing

      Analysts are responsible for identifying new investment opportunities in the form of businesses and products, or what’s known in the industry as “sourcing.” At Insight Partners, analysts look to source promising companies in a variety of software subsectors such as FinTech, HealthTech, cybersecurity and more.

      Simply put, sourcing is the active process of identifying and evaluating potential investment prospects. The actual undertaking of that can consist of anything from market research and referrals to outreach and pitching. What’s so enjoyable about this part of the job is the excitement surrounding the discovery of a new business or opportunity that no one has come across before!

      Talking to Founders

      A big part of sourcing is talking to founders and executives. As an analyst, you’re given the opportunity to speak directly with these founders as they share what oftentimes is their life work, and something they have built from the ground up. In addition, being able to speak with some of the smartest subject matter experts across a variety of industries and sectors presents analysts with a massive opportunity to grow and learn about different technologies and domains.

      Zack went on to say how thought-provoking it is to listen to someone sharing the most interesting things that they know—things that might have taken them years to find out, test, or hypothesize. For Zack, having access to that kind of information and learning more about the world are what he really loved about being an analyst. 

      Becoming a Market Expert

      Although talking to founders is a crucial aspect of being an analyst, it is just one of many levers pulled on the track to becoming a market expert. Analysts also need to be well-versed and informed on particular markets in order to evaluate the potential of a business. While much of this is done by individual research, the analysts at Insight Partners have the opportunity to learn from those around them, which makes for an incredible culture of learning and development for all.

      For Ana Hugener, the Onsite Diligence & Growth Strategy team and the broader Insight Onsite team were two of the biggest influences to her becoming a market expert. The Insight Onsite team is made up of 140+ operational experts who work side-by-side with Insight’s portfolio companies in the key functional areas of a software company, including talent, sales, marketing, product, engineering and strategy. Onsite’s different Centers of Excellence mirror these company functions.

      These Centers of Excellence allow analysts the opportunity to grow in a variety of fields while also setting themselves up for future opportunities.

      Diligence

      While becoming a market expert is crucial for sourcing, it is equally as important for conducting diligence. The end-to-end diligence for new investment opportunities can consist of talking to founders about what they are building, telling them about Insight Partners, learning about markets, and more. Whether that’s looking at the model, the customer data, the competitive landscape or talking to customers, analysts at even the most junior level are given the opportunity to get involved.

      In our conversations with Ana and Zack, one thing they made clear about diligence is how much Insight allows entry-level and junior-level employees to get involved. Right from the get-go, analysts are making lasting impacts and contributions to the firm and their portfolio companies.

      Meaningful Work with Meaningful Companies

      Whether it’s sourcing, diligence, or portfolio work, one of the most gratifying aspects of working as an analyst at Insight Partners is the opportunity to do meaningful work with companies that make a difference. 

      After meeting with these successful analysts, it became clear that the software and technology industry is an incredibly fascinating and ever-expanding industry. This being the case, there is no shortage of interesting companies to work with.

      For Zack, his favorite portfolio company that he’s worked with sells software to pharmaceutical companies to help with clinical trials. The software allows the companies to simulate parts of the clinical trial process so that they can get FDA approval for drugs faster. For Zack, this meant he was helping a company that might be responsible for getting life-saving medications and drugs to market faster. This was an incredibly fulfilling opportunity in his day-to-day work as an analyst.

      For Ana, her favorite companies to work with were startups that were early on in their growth journey. Ana claimed that these companies are so interesting to work with because of all the questions that still need to be answered and the opportunity to have a real impact on the success of a business. For Ana, growing something from these early stages is what made the analyst role so appealing for her.

      Whether it’s sourcing, talking to founders, becoming a market expert, doing diligence, or making meaningful impacts on businesses, the work of an analyst at Insight Partners is an unbounded position with infinite potential. If you’re interested in a role where you can launch your career in private equity and venture capital, check out some of Insight Partners’ open roles today. More

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      How Two Engineers Found Success with Klaviyo and Their Boston-Based Experience

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      When you think of an ideal internship, what comes to mind? Do you think of a sprawling office space in a big city? Maybe you imagine rooms filled with massive whiteboards and colleagues sharing ideas and making moves? Or maybe, you think of an ideal internship as a place where everyone is friends as much as they are colleagues with a fantastic work-life culture?

      If you answered yes to any of those questions, then the Boston-based e-commerce marketing automation platform, Klaviyo, may be the place for you. Their summer engineering internship is a dynamic opportunity for aspiring engineers to find their footing in the industry and get a taste of the local tech scene in the Northeast. 

      We decided to sit down with a couple of Klaviyo engineers, one of whom started as an intern, to find out what it is that makes the program so special. In our conversations with them, we discovered that the hands-on work, vibrant office space, and incredible culture at Klaviyo helped make their internship experience memorable, and their work today as engineers so satisfying.

      Building Real World Applications

      Everyone we spoke to at Klaviyo agreed that part of what makes Klaviyo’s engineering internship unique is that interns get to work on things that have real business applications and problem-solutions for the company. Klaviyo’s goal for their interns is that by the end of the summer, they will have a project they worked on where they can really see their contributions taking hold.

      Maya Nigrin, a former intern and now senior software engineer, recounted how these very real engineering endeavors and projects made her feel like she was progressing in her career.

      Maya went on to share that never felt like she was being treated like an intern or somebody that didn’t know what they were doing. The fact that she was trusted to write code, do a good job, and take on difficult projects gave her the confidence needed to grow herself both as an engineer and early career professional.

      A Vibrant Office Space

      One of the biggest headlines over the past few years at Klaviyo is without a doubt the arrival of their downtown Boston office. With multiple floors fitted with everything from coffee, beer, and snack bars, a large outdoor balcony/terrace, open format workspaces, and even arcade games, ping pong, and shuffleboard, there is little that the sprawling office space doesn’t offer.

      In our conversation with Dmitry Mamyrin, a veteran engineer with tons of experience in the industry, he remarked on how much he enjoyed the layout and overall aesthetic of the space.

      Definitely not a bad view to have while writing some code or working on a project!

      Keeping a Level Head

      For Dmitry Mamyrin, it was the way in which his fellow colleagues dealt with high-intensity situations that made him admire the culture so much. Referring to a problem he and his team were addressing, Dmitry remarked that “everyone was so cool-headed during the event.” It made him realize how much he wanted to be a part of a culture with people who, “think critically and seriously, but don’t freak out and continue the process when out-of-the-ordinary events occur.” From our conversations with Dmitry and Maya we could tell that they are impassioned engineers who work alongside a cohort of similarly passionate colleagues who love what they do and the customers they do it for.

      As Klaviyo continues to grow, so too does its summer engineering internship and the opportunity it affords everyone who participates in it. For more information on Klaviyo and internship application details head over to their company profile today! More

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      The IoT Adventures of One T-Mobile Engineer – From Intern to Product Manager

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      From LEGO® and iPads to some of the most complex engineering products in the world, Hari Annamraju has always been interested in the way things are built. For someone like Hari, it was never enough to stand on the sidelines as a student or an impassioned fan. He wanted to live the engineering life and every aspect of it.

      Luckily for Hari, fortune found its way to introduce him to T-Mobile and the company’s revolutionary aspirations in developing and emerging technology. Although he started his career with T-Mobile as an intern, he is now working as an IoT Product Manager Intern spearheading some of the bravest innovations in engineering.

      Given Hari’s incredible three years with T-Mobile, we were eager to chat with him about why he chose to pursue the internship, what he’s learned since being there, and what he hopes to do with his experiences.

      From chasing what he’s passionate about and getting second-to-none exposure to growing as a leader and making lifelong friends, this is Hari’s story as a T-Mobile intern.

      Pursuing a Meaningful Passion

      One thing Hari reiterated during our interview is that passion is one of the most important things someone can have. It was clear that he was brimming with plenty himself.

      The year was 2020 and the gloom of quarantine was just beginning to break the horizon. But in these dark times, something became illuminated to Hari. He noticed that this was a time when everyone wanted to be connected and people were craving human interaction more than ever. 

      When he finally came across T-Mobile, a light went off in his head. What better time to join a company connecting people across the country than now?

      With his ambitions in engineering coming to a head with a new-found pursuit of preserving human connection, Hari dove headfirst into T-Mobile’s emerging technologies internship.

      Second-to-none Experiences

      In the three years that Hari interned at T-Mobile, he got the opportunity to work on projects that directly impacted his fellow employees as well as innovators and developers across the world.

      The first project Hari worked on was a development called Employee Connect. The question for the project was posed; how can we transform the way all 75,000 employees at T-Mobile work on a day-to-day basis?

      The answer was fearless: create software that helps employees align with corporate goals, mature in their careers, and align with one another to create seamless execution on projects and help employees see direct results that make them feel valued for their work.

      From leading scrums to flexing programming muscles that he never knew existed, Hari’s first project as a T-Mobile intern was eye-opening. It dunked him into the deep end of the pool and gave him an experience that welcomed him to the engineering industry with a splash.

      Although I was already impressed hearing about the two summers that Hari spent working on Employee Connect, it was when he started talking about a platform that would change the way developers build products that made me sit up in my chair.

      Offering both a software development toolkit and a hardware development board, DevEdge empowers developers to create the next generation of IoT products while using the Power of T-Mobile’s network. Whether you’d like to control a fleet of drones or you’re creating a mobile Bike-theft defense system, DevEdge helps designers get it done. And Hari was there to make sure that happened.

      But hands-on practical experience wasn’t all that Hari would gain during his time as a T-Mobile intern.

      What Does It Mean to Be a Leader?

      Another alluring feature of T-Mobile’s internships is that they aren’t just building future engineers, they’re building future leaders. For Hari, not a single summer went by where he didn’t find himself growing as a leader and sharpening his abilities to inspire direction.

      His first taste of leadership with T-Mobile was as a scrum master and in his contributions to the Employee Connect project. Some of this work even included him advising his senior colleagues and offering suggestions on workload management.

      It was clear that in the three years he spent at T-Mobile, Hari turned himself into someone people could really follow and take note of. In describing what it means to be a leader, Hari said that it’s not necessarily about directing people, but more so influencing their decisions. 

      The key phrasing here, to “influence someone’s decision” rather than telling them what to do, is what separates Hari apart from other young leaders. Staying humbled enough to win his peers’ respect but intelligent and adept enough to grab the reins when needed.

      While his leadership position may have been chiseled during his time in the UofMagenta program, it was when he worked as an IoT Engineering Intern in Washington state this past summer that his ability to lead really came to life. 

      Sitting in a boardroom with four of his fellow interns, looking over a view of the Seattle cityscape, Hari and his team were charged with creating a new product using their DevEdge platform. Their own “startup” as Hari referred to it with a chuckle and a grin.

      Who would be there to lead that team, none other than Hari Annamraju?

      Friendships, Networking, and an Uplifting Community

      When Hari spoke about the friendships he forged during his time at T-Mobile, it was hard not to see the company as a thriving social community as much as it was a national powerhouse in communication and tech.

      He reflected upon one of the first colleagues he befriended, someone he would chat with often on topics ranging from highly complex engineering concepts like remote controlling full-sized vehicles and fighting wildfires with 5G to banter about the Oscars.

      What was also touching about Hari’s first year at T-Mobile was the farewell he got at the end of the summer. After writing a goodbye/thank you message on the company’s messaging app, Hari was delighted to receive several reactions, comments, and responses from fellow colleagues letting him know that the feeling was very much mutual.

      It’s clear that the culture at T-Mobile is all-for-one and one-for-all, if not through Hari’s early experiences than through his recent exploits as well.

      This idea was underscored, emphasized, and by all means, punctuated by Hari’s recent interaction with a Director at the 5G Hub at T-Mobile – a division looked at as the company’s Excalibur in the world of interconnectivity.

      The conversation seemed like two friends swapping ideas in their neighborhood garage. In reality, they were discussing potentially life-changing consumer IoT applications but it carried on as a very amicable and passion-flavored exchange that two casual acquaintances would have. 

      It was then that I realized the kind of prosperous and collaborative environment that T-Mobile has created. An environment in which wins are better celebrated when stacked on top of each other.

      It didn’t matter that Hari was an intern or that he was interacting with a Director, the culture at T-Mobile purports the idea that no matter who you are or what your position is, you can work, learn, and grow with whoever you want.

      What Hari and T-Mobile also seem to purport time and time again is that anyone can do it, you just need to be passionate enough to take the chance.

      So what are you waiting for? Start browsing open roles inside and outside of T-Mobiles thriving engineering space today and take yourself from entry to executive. More

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      Data and Financial Technology: What it’s Like to Work at Bloomberg

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      Finance and business professionals are faced with the challenge of navigating increasingly large volumes of data to make the most informed decisions possible.Bloomberg, a financial technology company, plays an important role in connecting the world’s decision-makers to accurate information about the financial markets. Through innovative tools such as the Bloomberg Terminal, the company provides access to financial data, news, and insights that help clients turn knowledge into action.Bloomberg’s Data team is responsible for the end-to-end intake and delivery of data behind the company’s products and services. The team processes billions of pieces of financial information daily and plays an integral role in ensuring the breadth, depth, and quality of financial data for which Bloomberg is known.In this article, we’ll learn more about the Data department and its ever-evolving role at Bloomberg and within the financial technology industry. Additionally, we interviewed James Hook, the Global Head of Data, about the latest industry trends, his career trajectory, and the traits and skills needed to succeed in Data roles today.Bloomberg’s Data Department At Bloomberg, data analysts combine both financial market knowledge and technical expertise to collect, analyze, and supply the most relevant content to clients operating across industries and asset classes. At its core, the team is primarily responsible for: 1) acquiring, modeling, and enriching proprietary and third-party data so that it can be used by clients, 2) providing support to client data queries, and 3) innovating workflow efficiencies that enhance the company’s systems, products, and processes.Data management is an emerging area that comprises many academic

      disciplines, including data modeling, artificial intelligence, data science, and data quality management. Individuals who focus on data at Bloomberg are given training and client exposure to better understand how data fits into the financial markets. As the data industry evolves, ample opportunities to expand one’s skill set and experience emerge across various domains.The rapid evolution of the industry also requires Bloomberg’s data team to adapt to the latest trends and practices to help clients solve their current business problems. The team proactively stewards data that addresses future client needs.

      The Career Trajectory of James Hook

      During his 18-year tenure at Bloomberg, James Hook has embodied what it means to be an effective team member and leader. At Bloomberg, James has demonstrated an ability to work across different disciplines, first as a software engineer and later as a Team Leader of the Structured Products team, where he developed both technical and financial market expertise to deliver valuable client solutions.That experience led him to the Data Technologies Engineering team, where he  managed the talented individuals who built the systems that on-board all the reference data that drive Bloomberg’s applications and enterprise systems. Now, as the head of the Data division, he focuses on combining domain expertise with innovative data management techniques to increase the overall value of our data products

      Through his intellectual curiosity, collaborative spirit, and diligence, James has grown his career at Bloomberg. While his path is unique, it speaks to the career possibilities available in Bloomberg’s Data Division. Global Opportunities in Data

      During our interview, James Hook described what Bloomberg – and the data industry in general – looks for in candidates, and the qualities it takes to succeed and make an impact as an employee.

      Successful Bloomberg data professionals can come from a variety of academic backgrounds and share two common traits – first, an aptitude to delve into specific data and financial domains, and second, an appetite for innovation and experimentation.

      In addition to developing subject matter expertise and technical skills, data analysts collaborate with a range of stakeholders around the globe, from Engineering to Sales, on product development.While most of Bloomberg’s employees work in major cities around the world, many data analysts work in Princeton, NJ, a suburban community about an hour from New York City. The Princeton location offers a research campus-like culture and boasts open, outdoor spaces that facilitate unique collaboration opportunities among the departments working there. This location also allows the team to build relationships with local universities and foster a continuous learning environment where new and bold ideas are developed, tested, and brought to life.With a diverse data team based around the globe in Princeton, New York City, and more than half working in Latin America, Europe, and Asia, James is focused on nurturing a culture of collaboration and inclusivity throughout the department and the broader organization as a whole. 

      Bloomberg runs on data. Thus, developing strong data management skills is critical for Bloomberg’s continued and sustained growth as a company. Positioned at the intersection of technology, finance, and data management, employees have a lot of range to explore their passions and pursue different projects throughout their careers with the firm.Not only is the culture and environment of Bloomberg special, but also the company’s philanthropic mission makes a real impact on the world and is incredibly motivating.If you’re interested in learning more about open roles at Bloomberg and taking a step further into the world of data and analytics, check out their current job listings. As the world of data grows, so do the opportunities, so don’t hesitate to make your move! More

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      How Citi is Paving the Way for HBCU Grads and Black Professionals in Finance

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      Ever since Maggie Lena Walker established and presided over the first bank to service Black organizations, Black Americans have been shaping the history of finance. 100 years later, people of color (POC) are still making contributions that leave everlasting impacts on the industry. 

      Although a lot of progress has been made for POC in the banking and finance space, they are still at a disadvantage. The facts of the matter are that POC are disproportionately underrepresented in finance and face a harder time breaking into the industry than others. 

      As a company that emphasizes the importance of diversity, equity, and inclusion (DEI), Citi identifies with these issues wholeheartedly. Citi also knows that if these trends continue, an entire legacy of future Maggie Walkers might cease to exist.  Even worse, the contributions and ideas that these POC would have contributed to the finance world would never see the light of day. This lack of input and improvement would slow down the finance world as we know it. 

       Citi has made sure to create a space where POC not only feel welcome but motivated to succeed as well, creating a virtuous cycle for individuals, Citi as an organization and the financial services industry more broadly. In order to create this space, Citi has rolled out a series of initiatives that are paving the way for POC in finance. The first of which has to do with their recruiting strategy. 

      HBCU Recruiting and Presence 

      To employ the brightest minds, first, you have to find them. That’s why Citi decided to set up an ambitious recruiting strategy at Historically Black Colleges and Universities (HBCUs). And we’re not just talking about free koozies and stickers. Citi is showing up on campuses, sometimes even with school alumni, to share background on their diversity and inclusion efforts, educate students about opportunities and show they are a company that values the success of their diverse employees.   

      Here is what one Global Banking Analyst had to say about the impression Citi left when they visited Howard University during her time as an undergraduate. 

      By continuing to establish meaningful relationships with students at HBCUs, Citi is building a workforce that includes incredibly talented individuals from diverse backgrounds. 

      HBCU Alumni Network 

      By creating groups and communities that allow people from similar backgrounds to come together and share thoughts, companies can create new environments to help their employees thrive. That’s why Citi established the HBCU Alumni Network. As you might be able to infer, the HBCU Alumni Network is a group at Citi that allows alumni from different HBCUs to connect, network, and help one another grow. Which, for a lot of people, helped them succeed and learn in a lot of ways.  

      My involvement with the HBCU Alumni Network has taught me the importance of being proactive when you’re on a team. I was tasked to work alongside another team member to initiate contact with 19 schools. I hesitated on whether I should wait for him to reach out first since he has been employed at Citi longer than me, but I ended up having the courage to set up the first meeting. He expressed how impressed he was that I took charge right away and set up a strong foundation for the work we’ll be completing together. That experience taught me to never doubt myself or my capabilities, even if I may be the youngest on the team, and if there is an opportunity to showcase your skills or leadership, you always jump at it!  
       Global Consumer Banking Analyst 

      Through her involvement with the HBCU Alumni Network, she not only gained more experience and confidence in herself, but she also made a good impression on her colleague. All around wins. 

      Black Heritage Network 

      Like the HBCU Alumni Network, there is the Black Heritage Inclusion Network at Citi. Within this group, Black professionals can come together, share their thoughts, seek out mentors, and essentially just share space with people who look like them.  

      After you graduate, the number of groups and organizations you can join to socialize, grow yourself, and feel welcome gets cut in half. When these groups are no longer available, especially in the corporate world, some individuals face issues that diminish their productivity and most importantly, their self-worth. That’s why establishing inclusion networks is so advantageous and why Citi chose to do it themselves. 

      POC in Leadership Positions 

      One very direct way to help POC succeed in financial services is to connect and grow them in leadership and management positions. By doing so, you not only diversify the leadership on your team, but you also create mentors, role models, and individuals who people from similar backgrounds can identify with. As a result, students and job-seeking individuals become more inclined to apply for positions at the company. 

      As he said, it’s comforting to grow and be trained by people who are like you. When you can relate to these people, it makes the relationship better on all ends.  

      One Corporate Banking Analyst had a similar experience with her mentor during her time at Howard.  

      When I was a Freshman at Howard, my mentor, who was a Senior, had a full-time offer in Investment Banking at Citi and was the Citi Campus Ambassador. She recommended me for the Freshman Discovery Program, and I ended up getting in. At the time I was not super familiar with Citi or Wall Street as a whole, so I did not really know what to expect. However, when I arrived, I was completely enamored with the experience and completely threw myself into it. At the end of the program, I was sad to leave and knew this is where I belonged. 
      Corporate Banking Analyst

      If it weren’t for Citi putting her mentor into that Campus Ambassador position, it’s possible that she may have never ended up at Citi. By creating this position and ones like it, Citi now has talent pipelines that will draw in some of the brightest minds in finance for years to come. Pipelines that might just end up finding you one day. 

      What’s Next for Citi? 

      While these initiatives may seem bold, Citi has no intention of slowing down anytime soon. Much like Citi’s Action for Racial Equity, a $1 billion+ commitment to help close the racial wealth gap and increase economic mobility in the United States, the ideas Citi is putting forth will have a substantial impact on the industry and the world for years to come.  

      If this is an endeavor that you would like to be a part of and contribute to, check out the positions Citi is currently hiring for. Who knows, in just a few years it could be you leading the change.  More