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    in Talent Acquisition

    How to Recruit in a Recession — From Someone Who Knows

    As some industries make headlines for layoffs or hiring freezes over fears of a slowing economy (and potential recession), talent acquisition teams feeling market shifts firsthand may think their only option is to slow down with it.
    Many may even be looking positively at the opportunity for rest after the frenzied, white-knuckle pace of hiring over the last year has had recruiters burning the candle at both ends. While the space to take a momentary breather is much deserved, waiting out macroeconomic trends is not a safe strategy — for business or for job security as a TA pro.
    Hiring teams that have become too comfortable with a reactive, offer-letter-after-one-interview environment should be wary of waiting for the next shoe to drop. If you drift for too long, you risk being too far behind to catch up when it does.
    In short: The threat of a recession is not a reason to pause executing your talent strategy. Instead, think of it as permission to reset it, by resetting your mindset — from one that is reactive to one that is proactive.
    First, take that long weekend or vacation you’ve been putting off. When you’re back and refreshed, let’s look at what a proactive recruiting mindset can look like.
    10,000-foot view
    There are two important truths that come with a recession and its impact on hiring. Those of us who were here in 2008 can attest:

    No matter what, some companies will panic and eliminate headcount — this is normal.
    Because the market is more vulnerable, candidates will be more hesitant to switch jobs.

    By embracing these two truths, we can determine how a strategy may need to shift. For example, If your organization has removed all job posts, it’s time to refocus energy on bolstering your talent pipeline.
    And knowing that talent is going to be less laissez-faire about making a job switch, recruiters must prioritize creating and nurturing relationships — with confidence and trust — over dangling shiny objects.
    At a high level, this means recruiters will need to kick the habit of endless sourcing and get outside of their comfort zone to stay relevant with candidates. That’s a big change for at least 55% of recruiters, who say they spend the majority of their time sourcing, according to the recent State of Outbound Recruiting in 2022 report by hireEZ.
    3,000-foot view
    Change is tough, and easier said than done. As a former recruiter, I know how busy each day is. When you’re busy, you tend to stick to what you know: LinkedIn, job boards, copying and pasting the same email outreach that worked that one time. It’s hard to be productive when you’re buried under requisitions.
    Fortunately, a slowdown in hiring will provide the opportunity to make some changes — to become more proactive. To make it easier, here are a few ways to get started:
    Be more selective
    You likely now have more time to identify the best candidate — so take it. It will be key to look for opportunities to maximize the value brought to the job level as well as to broader business goals.
    At the job level, work with hiring managers to become familiar with the minutiae of any given role. What are the skills within the skills that are required? What kinds of tasks will the individual need to complete each day, each week, each month, each quarter? What are the strengths and weaknesses of the current team dynamic? What capabilities or traits are desired outside of skills and knowledge? Are there any organizational changes coming that would impact whoever is in the role?
    At the business level, understanding how the best candidate fits can forward strategic objectives. Is the company focused on creating more leaders? Are there goals to improve company diversity by hiring more talent from underrepresented communities? Is the company interested in expanding its global footprint? What benefits or perks do you see competitors offering for similar roles?
    When you are ingrained in the needs for the role, beyond the job description, you can bring a much more nuanced set of requirements to the table when looking for the perfect match. And when you understand how the role will impact the business strategy deeply, you can ensure that the match will help drive the company forward.
    These proactive steps will help you choose candidates with such an increased level of detail that you’ll naturally improve engagement and retention for every hire.
    Nurture with more meaning
    In a recession, recruiters need to keep all candidates engaged so that they are always thinking about their company. Now is the time to get creative with how you nurture.
    Take the time to work on your craft and research your talent: Test new message styles, their length, and timing, and work at making your outreach personal. Ask yourself, what are they into? How do they like to communicate? Try to develop a message that is so customized for that individual that it wouldn’t work for anyone else. Think about how you can stand out from the other recruiters blowing them up.
    Consider adopting new technology that can help you maximize your existing databases. For example, test recruiting software that can clean up and enrich profiles in your ATS, so you can regain attention and interest from previous candidates and build a pipeline that’s prepared for the next busy season.
    Look for recruiting platforms that have engagement features built in, such as email sequencing and scheduling, so that you can reach highly qualified candidates directly, and plan your hyper-personalized outreach in advance.
    Scientists test hypotheses so that they can proactively set up an experiment to succeed. Be a scientist — test and experiment to set yourself up for success.
    Understand what works
    Sometimes data tells a very different story than what we tell ourselves. But it can be hard to find the time to take a look back at the information we have. Now’s the time for recruiters to look at what worked, what didn’t, and what questions you don’t have good answers for.
    Take a deep database dive to review past hires; see what trends surface that can help you reevaluate candidates for the future, and reassess KPIs. Did time to hire improve with candidates who had to go through fewer interviews? What changes to the hiring process impacted retention? Do you have an easier time getting responses when recruiting for more senior roles? What commonalities can you find about candidates who ghosted you?
    A solid talent strategy should also take into account what broader industry and competitive trends can reveal. Certain recruiting platforms now provide the ability to compare your company’s performance against competitors. Having insight into data like average salaries by functional area, popular geos for specific roles, or at what time talent might be more willing to make a change, can help you proactively optimize your approach for the future.
    1,000-foot view
    Breaking habits can be hard, but what better time to make changes in your approach to recruiting — to improve your game — than when the market is changing.
    When it comes to adopting a proactive mindset, the worst-case scenario is you increase your expertise and expand your capabilities. The best-case scenario is you have people ready to join your organization even before you’ve even sent out offer letters. Take it from someone who recruited in the last recession.
    Shannon Pritchett is Head of Community at both hireEZ and Evry1 (which she co-founded in 2021). Prior to joining hireEZ, she served in a variety of recruiting roles and later leveraged her industry experience and expertise to hold leadership positions at Moxy, SourceCon, CareerXroads, and beyond. As a talent acquisition leader, she remains passionate about connecting companies with their most valuable asset — people.
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    Mind the Gap: How Recruiters Can Help to Close the Gender Pay Divide

    Current headlines are littered with debates on pay in a post-pandemic hybrid world. Strikes in the UK amongst barristers are gaining momentum, professional services sectors are fighting a salary war and eye-watering C-suite bonuses are coming into question. Yet, there is still an audible silence surrounding the UK’s ever-widening gender pay gap.
    According to Major, Lindsey & Africa’s latest In-House Compensation Survey, the UK is falling behind internationally when it comes to remunerating its General Counsel equitably, with a staggering $81,610 difference between base rate salaries for men and women.
    This is just one example of the pay discrepancies that still exist amongst the top talent, but these findings exemplify that there is still a long way to go to bridge the divide. A major overhaul and culture of change in the workplace seems daunting, but small changes at the very start of the hiring process would make a world of difference.
    The affordability gap
    With a talent war raging, hiring women can no longer be seen as a diversity initiative if they are not being paid fairly. Female candidates are increasingly being hired because they are equally good for the job as their male counterparts. At the same time, they are often still considered the more affordable option. Masked by the guise of a diversity initiative, this conversely widens the pay gap. Progress will be limited if we only succeed in having more women in the boardroom but do not equitably remunerate them.
    Lessons from across the pond
    A clear-cut difference in culture is also emerging between the UK and the US when it comes to transparency surrounding pay. It is still true that In American businesses, candidates and employers alike are more willing to talk about money. This more transparent approach in the states has a huge influence on power dynamics, making conversations about salaries and bonuses more of an open discussion than a taboo to shy away from. For instance, we found that last year the difference between male and female GCs and CLOs’ bonuses in the UK stood at $179,825.
    How can candidates expect to negotiate a pay lift if they are not willing to discuss it? Fostering a culture of transparency within a company will not only bring to the fore any glaring inequalities but also encourage women to speak up about their current packages or ask for more money when joining a new company. If we dance around the matter of pay, the stigma will only continue to propagate the pay gap.
    Reversing expectations
    A simple change recruiters and HR departments alike can make when hiring new talent, is to ask a candidate what their salary expectations are, rather than their current package. Valuing the position to be filled rather than the individual conversely may result in more than the standard 10-15% uplift when moving role, but this is exactly what is necessary to close the gap. If women are to truly stand shoulder to shoulder with their male counterparts in the workplace, they must first be considered as such and we need to be ambitious about expectations. When hiring a new candidate, the discussion on salary should focus on the expertise, experience, and skills they can offer.
    If the UK is to truly champion women’s equality in the workplace, systemic and deep-rooted bias and taboo will need to be broken down. The best way to do this? Start from the beginning. Recruiters’ negotiations for a candidate’s new role are the first step to breaking a cycle that has allowed the gender pay gap to become so entrenched and in opening up conversation, the stigma reinforcing the glass ceiling will start to be broken down.
    By Tanja Albers, Partner, In House Counsel Group, Major, Lindsey & Africa.
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    “Buckle Up and Ride the Economic Storm” Says Veteran Recruiter 

    As the UK heads towards yet another recession, the common mistakes business leaders make are the knee-jerk reactions of lowering headcount, freezing hiring, and sticking our heads in the sand when it comes to finances. All of which are a sure way to hinder future business growth and undermine overarching business goals. Of course, human beings’ fight or flight mode exists for survival reasons, but these tactics are a very temporary fix to a very long-term problem.
    While we are all guilty of receding to our safe place in times of trouble, business leaders should be buckling up to ride the economic storm to the best of their abilities, with the ultimate aim of coming out the other side ahead of competitors.
    Protect your assets
    While it may be tempting to knee-jerk into headcount reduction during tough economic times – especially with inflation hitting a 40-year high at 9.1 percent – this may end up being more damaging to businesses in the long run.
    Now more than ever, employers should be doing all they can to protect their most valuable assets – their staff. History has taught us time and time again that those who recognize this will be the ones who benefit later down the line. As the market recovered from the 2008 crash, reports showed employees felt their employers had ‘lost sight’ of the support they needed and subsequently, left en masse once things improved.
    Don’t let your talent pipelines dry out
    Staff retention should be a priority during rocky times but hiring managers should be seizing the opportunity to look for talent while the rest of the competition’s heads are down. Ensure that your job adverts are appealing to the correct audience, put some money behind LinkedIn advertising or use the services of a recruitment partner.
    Anything that you can do to raise the profile of your business, communicate your messages with your networks and demonstrate yourselves as an attractive employment prospect, will be crucial to future-proofing your business. It may seem counterintuitive now, but when your competitors are clutching at straws on the rebound, you’ll be thriving.
    Mind out for salary inflation
    The cost-of-living crisis’ grip is tightening, and as such, it may be tempting to raise pay for your staff to offset costs. Triggering a ‘wage-price spiral’ should be approached with caution, as inflationary pay rises are inflationary in itself – and companies will only raise consumer prices further – becoming a vicious cycle we may never venture out of.
    The recent news of management consultant giant PwC announcing a 9 percent pay rise for thousands of staff to offset the costs of living is setting a dangerous precedent. A popular move with staff, of course, but once other businesses follow suit there’s no sight at the end of the tunnel. PwC may well have the best intentions at heart (although remember they are also fighting in the war for talent), but it is a major player, and where it leads, others are sure to follow.
    Understand your finances
    Ensuring that you fully understand your income and expenditure is crucial to remaining in control. In a recession, remember that cash is king. Watch costs like a hawk and ensure that your business has sufficient liquidity to operate for longer than you would expect in normal times.
    The challenge during a recession is always to balance your costs and revenue to ensure that you can still generate profit as well as nurture and protect your valued clients and staff. This may require looking at different outlets for your products or services or mining existing relationships more intelligently (more likely a combination of both).
    What’s next?
    While it’s difficult to predict what the next six months have in store for us, especially with the ever-unstable government, there are already signs in the US that inflationary pressures are beginning to ease. One might expect a leveling off or even the beginning of a decline in inflation in the last quarter of this year.
    Of course, nothing about this economy and the job market is easy. The financial challenges are completely new to some, and ‘yet another hurdle’ for others, but the strategy remains the same. Be cautious but buckle up for the long term. The last thing you want is to emerge from your bunker in six months’ time to find your business landscape decimated.
    If the last two years have taught us anything it’s that we can be agile in the face of uncertainty but also that risks may be well worth taking. After all, it should be a walk in the park compared to navigating through the uncertainties of the pandemic.
    By: Dominic Wade, co-founder of specialist HR and Finance & Accountancy recruitment firm, Wade Macdonald. He founded the firm in the early 90s and since has weathered three financial crises and a pandemic. 
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    What Should Your Facebook Budget Be When Targeting Your Next Candidate?

    As one of the ‘original’ social media platforms, Facebook broke the mold when it came to market in 2004. Initially, a place for friends and family to connect – while that’s still the case – many businesses are noticing how effective it can be when engaging a relevant audience.
    And for organizations and HR teams that are wanting to attract candidates and grow their teams, social media is proving to be a highly proactive, and cost-effective talent acquisition tool.
    While many employers might head straight to Indeed or LinkedIn to set their job ad live and wait for responses, that’s fine – and several brands will see success via this route – however, they also shouldn’t write off Facebook completely.
    Nearly two decades since the platform went live, today it’s the third most-visited website in the world. Millions of business owners still swear by it when raising their brand credibility and selling their products and services successfully. And many are doing it all extremely efficiently without bursting their marketing budget in the process.
    So, for the organizations that have a recruitment drive being managed from start to finish by the HR team – and there’s some cash to spend in order to engage and nurture the right candidate through to the application stage – how much should be set aside for promoted posts on social media that ensure their latest vacancy is being seen by the right person, at the right time?
    In truth, it comes back to how much the organization can afford. And while that might sound a bit, ‘how long is a piece of string?’, here’s the good part – brands can get a better message out via social media compared to using a costly third-party platform.
    Saying more via social media
    For example, an organization can roll out a Facebook Ads campaign that’s focused purely on recruitment – including ads that cover more detail about their company culture, information on what the vacancy entails, and Corporate Social Responsibility commitments that set the business apart from competitors, and exactly how a talented individual can positively impact their growth ambitions.
    And none of this has to cost a fortune.
    If HR teams are still unsure as to how much they should spend, firstly compare the rate that it’d cost to engage a recruitment firm and divide it by half. So say, for example, there’s $2,500 to spend in total – firstly, that’s a lot of money which will go very far with Facebook Ads.
    Of course, it’s dependent on the industry and also who is managing the engagement throughout the campaign roll-out.
    But, sticking with the example of a $2,500 budget to play with, HR teams can break this down even further. By putting in $550 per month, the daily spend can be around $40 to not only create a top-of-the-funnel ad to draw people in but also leave enough room to interact with candidates without worrying it’ll go over budget.
    For example, from the $40 a-day spend, $25 of it could be specifically used to target a relevant demographic of jobseekers. The remaining £15 may then be purely dedicated to nurturing those individuals who have engaged with the ad – perhaps asking them to input their details or upload their CV.
    Quick tips – dos and don’ts
    Do…
    Use image-led ads, as well as some other content formats such as:

    Videos: these could cover existing employees talking about the company culture or showcasing a ‘day in the life’ of a specific role.
    Carousels: maximizing as much content about the vacancy as possible in a digestible way – from testimonials to client logos showing who the employer works with, the employee perks, and salary. Different CTA links per slide should encourage applications – such as ‘Apply Now’, ‘See Job Description’, ‘Find Out About Our Culture’, and so on.

    If the company’s tone of voice is quite quirky or chatty, think about newsjacking opportunities – everyone’s seen the Lionel Richie (‘Hello, is it me you’re recruiting for?’) meme for example.
    Could this creative be in keeping with the brand as the main image and therefore be more engaging for the target audience?
    Finally, make sure the copy used is accessible and to the point:

    Join Our Team
    We’re Hiring
    Could This Be You?

    If employers are beginning their Facebook Ads journey and need something straightforward and quick – tap into the platform’s simple-to-use form.
    Don’t…
    Use a landing page. While that might be the first choice for many organizations when requesting candidate information, unfortunately when users are sent ‘away’ from Facebook, the platform can’t see the analytics and so it’s difficult for recruiters and HR teams to understand engagement rates.
    Another benefit of the Facebook form is that it’s pre-populated, so when a candidate clicks on an ad, that information is far quicker to retrieve than someone manually sending a CV or covering letter.
    And a quick note for recruiters when using Facebook Ads during talent acquisition too is to make the content relatable. Use real people who can tell a story to the audience, build brand credibility through testimonials, and create a sense of authenticity with the comms that are designed to make job seekers ‘stop the scroll’.
    Overall, the advice is to almost work out the budget by reverse engineering what the organization wants to achieve and where they want to be seen. Facebook has many benefits compared to third-party platforms and can often be a more cost-effective option, so don’t write it off when the next recruitment campaign is ready to be rolled out.
    By James Urquhart, Managing Director and Co-founder of Let’s Run Marketing
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    Ageism in Recruitment: Why We Need to Change the Way We Think

    While both older and younger generations have suffered the effects of ageism in the workplace, those that sit within older age groups seem to have borne the brunt of this harmful way of thinking in recent years.
    The ageism trend has only been accelerated by the repercussions of Covid-19. After the pandemic, Baby Boomers and a significant portion of Gen X took early retirement, deciding against returning to full-time work due to the shortage of opportunities available to them.
    With individuals over 50 leaving work due to lack of support having been identified as the biggest cause for labour shortage across the UK, ageism has the potential to have a detrimental impact that extends far beyond the damage to individuals and businesses.
    The issues with recruitment in the UK
    Hiring managers’ bias towards employing older individuals has been known to be one of the main causes of ageism within recruitment, and with only 24% of HR leaders between the ages of 25 and 30 saying they felt motivated to recruit workers in the 55 to 75 age category, younger generations’ preconceptions seem to be one of the main problems.
    The new generations’ bias is causing them to miss out on the plethora of benefits that working hand-in-hand with people of different ages can have, but also contributing to existing issues within the recruitment industry.
    The recruitment crisis is still rampant in the UK, as the number of unfilled positions has risen to a new record of 1,300,000 between March and May 2022, up from 1.295,000 in the February and April quarter.
    And retention is a problem too, with figures revealing that around 994,000 individuals moved jobs between January and March 2022 in the UK. This shows that businesses are not putting enough effort into retaining their workforce, making them feel valued and presenting them with a path for future progression.
    Additionally, if we are only willing to offer employment to the younger generations, older age groups will naturally feel there are no longer any opportunities available to them, opting for early retirement instead, which is likely to cause the recruitment crisis to become worse in the next few years.
    Why are current recruitment practices not working?
    The implications of ageist hiring practices are multi-faceted, but their effects have undoubtedly been felt by many job seekers within older age groups.
    A research project investigating ageism in recruitment in the UK revealed that around 30% of individuals between the ages of 50 and 69 felt the application process itself put them at a disadvantage because of their age, while around 23% of those who participated said that it is the way that job adverts are written and marketed that is particularly problematic.
    These findings provide interesting food for thought for recruiters: biased screening processes and job descriptions could easily put off certain individuals from applying for a job, causing businesses to lose a potentially perfect candidate. For instance, hiring processes that are entirely digital or that require the use technology older individuals may not be familiar with would naturally penalise older applicants.
    Evaluating the efficacy of their recruitment practices should be the first step for hiring managers and talent acquisition teams, particularly establishing whether these include any elements or processes that would ostracise certain individuals.
    What’s the answer?
    If an organisation has built teams predominantly comprising younger individuals, they should consider asking themselves whether they have – consciously or subconsciously – avoided hiring those within older age groups, and why.
    While having three or four different generations within the workplace may potentially lead to some minor generational clashes, it also has the potential to be beneficial for all age groups, which is why businesses should empower individuals of different ages to work together.
    This should involve utilising behavioural science to identify key traits in individuals to establish whether they will be able to work well together, regardless of age. Knowing exactly how workers collaborate with other individuals, manage stress or react to change are all factors that can help hiring managers make the right decisions and avoid age bias.
    Hiring managers should first and foremost establish what individuals’ abilities are, how they behave in different situations and what sets them in motion. While there is no one answer for every business, our focus should be on making hiring practices as inclusive as possible, which starts with making decisions based on data and focusing on skills and qualities that truly matter.
    Ultimately, biased hiring practices are exacerbating the labour shortage and causing businesses to miss out on a huge portion of talented workers capable of really making a difference.
    By David Bernard, founder and CEO of behavioural assessment firm AssessFirst.
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    The Future Workforce: How to Attract Gen Z Talent

    By the year 2030, the number of Gen Z employees globally is expected to triple, meaning that those born between 1995 and 2015 will soon make up as much as 30 percent of the workforce worldwide.
    With increasing numbers of Gen Z joining the workforce, it is inevitable that they will play a vital role in shaping the world of work for decades to come. But the question remains around how this generation will change the fabric of workplaces – as this cohort will bring their own vision of what the new world of work should look like.
    LinkedIn data shows that those early in their careers are changing jobs nearly 40 percent more than last year, at more than double the rate of millennials. Just under three-quarters of these career starters attribute this to a career awakening, primarily brought about by the pandemic – with many reporting feeling bored, wanting a job that better aligns with their values, and craving a better work-life balance.
    This leaves employers and recruiters with a new challenge: how can they attract and retain this younger generation of workers in an increasingly competitive labor market?
    Gen Z wants flexibility, not necessarily remote
    It’s clear that to attract Gen Z talent, recruiters will need to understand what matters to them. The pandemic has clearly taught us that flexibility at work is not just a daydream – it’s an expectation. According to our data, Gen Z is the generation most likely to have left – or considered leaving – a job because their employer didn’t offer a feasible flexible work policy (72%), compared to 69% of millennials, 53% of Gen X, and 59% of boomers.
    But this doesn’t necessarily mean that career starters wish to be remote all of the time. Our research of 4,000 Gen Z (18–25-year-old) career starters in the UK, US, France, and Germany suggests that the vast majority (70%) want access to an office, preferring either a mix of office and remote working, or being in the office full-time, compared to just being fully remote.
    For recruiters, the key takeaway here is the importance of flexible working arrangements. That means recognizing the realities of people’s personal situations, including that they may not have an ideal set-up to work from home full-time. Offering flexibility isn’t just essential in attracting and retaining Gen Z talent, but it also represents a huge opportunity to make workplaces fairer, more inclusive, and more equitable. For example, our recent report found greater workplace flexibility could help open up new employment opportunities for 1.3 million people in the UK with disabilities, caring responsibilities, and those based in rural locations.
    Create a culture of continuous learning
    People aren’t just rethinking when, or where they work. But also why. Our recent Workplace Learning Report found that 76% of Gen Z employees cite learning as the key to a successful career. Our data also suggests that two-fifths would be willing to accept a pay cut of up to 5% of their salary for a role that offers better career growth.
    To attract Gen Z talent, companies can promote a culture of continuous learning and highlight the opportunities they’ll provide for career growth. Whether you’re facilitating mentorship opportunities or providing access to learning courses, all of these steps will go a long way to attracting and retaining those at the earliest stages of their careers.
    Remove the barriers of experience inflation
    Recruiters have a crucial role to play in helping their clients to advertise entry-level job roles appropriately. If you’re hiring at the entry-level, you need to ensure that your job postings are reflective of the level of experience career starters will have under their belt.
    Our data found that nearly a third of Gen Z job seekers say that the biggest hindrance they face is not knowing where to start. This is because more often than not, organizations label positions requiring three-plus years of experience as entry-level. This experience inflation is locking top talent out of applying for roles that they perceive themselves to be underqualified for. For example, based on our analysis of LinkedIn data from nearly 4 million jobs posted between December 2017 and August 2021, we found that employers required a minimum of three years of relevant work experience on 35% of their entry-level postings.
    It may seem advantageous to have experienced employees coming in at the entry-level, but companies could end up losing out on top talent in the long term. With Gen Z candidates becoming increasingly selective about the roles they apply for, it’s more important than ever for recruiters to be well-versed in an organization’s purpose, culture, and what makes it stand out. Job postings will not only need to reflect entry-level skills and organizational values, but they will also need to take a skills-based approach to ensure potential candidates aren’t being locked out of these opportunities.
    By Adam Hawkins, Head of Search and Staffing EMEA & LATAM, LinkedIn.
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    How to Ask Better Interview Questions

    If you want to hire the best people, you need to ask the best interview questions. Online CV builder resume.io gathered the most effective interview questions from successful business leaders and entrepreneurs. And it added some helpful tips and advice on how to incorporate them during your next big recruitment drive.
    Good interviews start with good questions. Those questions need to be open-ended and probing. Open-ended questions can’t be answered with a “yes” or “no” or a static response. They’re often phrased as a statement and are designed to get your candidates talking as much as possible.
    Common open-ended interview questions:

    Tell me about yourself.
    How would you describe yourself?
    How would your boss or co-workers describe you?
    What motivates you?
    What do you see as your strengths?
    What accomplishments are you proud of?

    The best open-ended questions
    Not all open-ended questions are created equal. “How would you describe yourself?” is vague and could lead the interview down an unfruitful path.
    Instead, the trick is to ask open-ended questions that reveal the candidates’ suitability for the role you’re trying to fill.
    Porter Braswell, CEO of diversity hiring startup Jopwell, asks his applicants, “What does success mean to you?”
    Shippo CEO Laura Behrens Wu asks something similar. She inquires, “What are some things outside of work that you’re irrationally passionate about?”
    Both questions appear unrelated to a specific role. However, they’re excellent tools for hiring managers who want to understand what drives and motivates their candidates.
    For example, if your candidate plays a competitive sport and is motivated by a high salary, bonuses, and awards, then there’s a good chance they’ll thrive in a fast-paced, high-pressure sales environment.
    Asking uncomfortable questions
    According to billionaire entrepreneur Tim Ferriss, your success in life can usually be measured by the number of uncomfortable conversations you’re willing to have.
    This is certainly the case for recruiters, who should never be afraid of asking really tough questions. After all, every candidate can look like a star if you keep pitching slow balls. Only an elite few can handle the fastballs and curveballs.
    But finding the right balance is crucial. You want the candidate to open up, not clam up.
    Former Etsy CEO Chad Dickerson uses this question to challenge anyone he interviews:
    “Tell me about a time you really screwed something up. How did you handle it, and how did you address the mistake?”
    It’s an excellent interview question. It assesses the candidates’ honesty and humility – would you really want to hire someone who claims they never make mistakes – and it’s an opportunity to tick off other essential competencies, including problem-solving and the ability to respond positively to feedback.
    Here are some more ‘uncomfortable’ questions from successful business leaders:

    “What would someone who doesn’t like you tell us about you?” – Luis Von Ahn, Duolingo CEO.
    “What’s one piece of critical feedback you received that was difficult to hear?” – Pema Lin-Moore, VP of People Operations.
    “Describe yourself in three words,” – Sara Blakely, Spanx CEO.
    “If you were in my shoes, what attributes would you look for in hiring for this role?” – Tim Chen, Co-found and CEO of NerdWallet.

    Get your candidates thinking
    Elon Musk drops this brain-teaser in during his interviews:
    “You’re standing on the surface of the earth. You walk one mile south, one mile east, and one mile north. You end up exactly where you started. Where are you?”
    It’s not a trick question; the answer is The North Pole.
    For Musk, the question tests a candidate’s cognitive ability – and that needs to be high if you’re designing rockets to Mars.
    But the question is helpful in other ways, too – even if the candidate doesn’t know the answer. In fact, how they respond to not knowing can be extremely revealing.
    Are they humble enough to say they don’t know? Curious enough to ask you to explain the answer? And if they try to wing or blag it, what else are they not being 100% honest about?
    Start trying these questions out in your next interviews. You’ll be surprised by how much they’ll help you find the right person for the job.

    Ashley Murphy graduated with a BA (Hons) in English Literature and Creative Writing from the University of Manchester. He works as a content writer for Resume.io, specializing in technology, higher education, and entrepreneurship.
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    in Talent Acquisition

    What Does Your Recruitment Process Say About You?

    With the easing of lockdown kickstarting the economy and more employers seeking new staff, candidates have become far more selective about the jobs they decide to take. And where does a candidate gain their first impression of your business? During the recruitment process.
    If you still think your ideal recruit will jump through hoops for the chance of an interview, think again. Candidates have far greater expectations when it comes to recruitment in 2022, and there are around 36% fewer applicants across industries in the first place. So, you cannot afford to let the ideal candidate slip through your fingers.
    Where businesses go wrong with recruitment
    Two key reasons why candidates decline a position include:

    However, 52% of job seekers place lack of response from employers (or recruiters!) as the number one frustration during the job search — which explains why 89% of potential candidates drop out of the hiring process due to a drawn-out timeline.
    During this new age of remote and hybrid working, company culture is also more important than ever. Failure to display a progressive attitude to work-life balance could be the ultimate turn-off for a potential candidate. According to Glassdoor, 77% of people consider company culture before applying for a job — and even believe it is more important than salary when it comes to job satisfaction.
    What’s more, since the pandemic necessitated the widespread adoption of remote working, many people are reluctant to accept roles involving a long commute. Only one in seven workers expect to commute into their place of work five days a week — so, if your business cannot offer a flexible approach to work, your top candidates will likely seek it elsewhere.
    How to improve the recruitment process
    A candidate will gain their first impression of your business by checking it out online before even thinking about applying. So, if your online presence is inconsistent, incomplete, or out of date, people are unlikely to view your organization as a suitable match.
    Ensuring everything — from your website and social channels to the job ad itself — is well written, accurate, and demonstrates a positive company culture will go a long way to reassuring a potential employee that your business is a legitimate and appealing prospect.
    A business’ reputation also speaks volumes about its culture and values. Quality online reviews and feedback from current or past employees are crucial, so it is essential to build a positive working environment and reputation to prove how great your business is to work for.
    Clear communication and timeliness from the start are also critical elements of the recruitment process. It takes a lot of time and resources for HR departments to keep up with multiple ongoing applications; by embracing technology and integrating digital processes, you can automate responses and streamline applications.
    Once you have refined your software and remote onboarding processes, your pool of available candidates will expand significantly — especially since 43% of graduates have had to turn down interviews due to the cost of getting there. Plus, as the average cost of replacing an employee is 150% of their salary, it is well worth investing in the correct processes to get recruitment right the first time.
    By Julie Mott, Managing Director, Howett Thorpe.
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