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    3 Reasons Why Recruiters Should Invest in Marketing Automation

    When the world is extremely busy online, ensuring that a carefully crafted piece of email content doesn’t end up straight in a candidate’s ‘delete’ folder, should be a high priority for a recruitment agency’s marketing department.
    But when over 300 billion business emails are sent globally every day, it can often seem an uphill struggle when trying to cut through a vast amount of digital noise. However, industry professionals can give themselves a competitive advantage and ensure they’re speaking to the right people about the right jobs opportunities when they plug in intuitive marketing automation.
    That’s because it’s designed to not only make life simpler but, in this instance, liberate marketing campaigns for recruiters who want to create and send humanized content that engages recipients with content they want to read via their preferred channels.
    Here are some of the reasons why more recruitment agencies and their marketing teams should be turning to automation if they want to interact with candidates on a more granular level and improve their overall conversion rate…
    1. Every piece of digital comms can be hyper-personalized
    With savvy technology at their fingertips, marketers can analyze millions of pieces of critical data that tell them all about a candidate’s of-the-moment job interests and needs. From this insight, they can then begin to build up a more complete picture about their recipient and know the type of ultra-personalized content they will interact with.
    When an enigmatic and energetic recruitment agency is keen to engage with a jobseeker about a relevant role, the last thing they want to do is be seen as another cold caller who sends the same tired – and often irrelevant – message to hundreds of other candidates that are ultimately received loosely by all. Not only is that a waste of time but can damage brand reputation immeasurably because those candidates will soon go to a competitor who understands their specific career requirements.
    2. Have a problem with email deliverability? Not any more…
    The latest news bulletin full of job roles has gone out but it’s received little to no engagement or had a vastly low engagement rate. If a marketing team experiences these problems, there could be an issue with deliverability.
    Utilizing automation, marketers can begin to draw out the data that links to why engagement is low – for example, it could be that bot traffic is to blame or the bounce rate is high because the recruitment agency’s CRM isn’t automatically updating ‘dead’ email addresses when people leave their jobs and move on. Being equipped with this information, and acting on it, should help recruiter brands to stop these recurring issues at the earliest opportunity and ensure they’re sending emails to the right candidates.
    3. Jobseekers feel they’re being supported throughout
    A cold email sent without thought is likely to either be deleted straight away or ignored altogether by the recipient because a recruiter isn’t taking the time to get to know them – and it shows.
    It’s important to help candidates throughout their next career move – and marketing teams can assist that nurturing process from start to finish. Not only will it build trust, but it’s an additional level of support that will endorse positive word-of-mouth and build brand loyalty.
    A great way to foster a relationship with a jobhunter is via a five-step marketing automation email sequence, which is:

    The ‘introduction’: explaining who the recruiter is and why they’re getting in touch
    Next is ‘gain’: underlining what the candidate will achieve by taking up the recruiter’s services
    Then there’s the ‘fear’ of missing out: designed to detail what would happen if the recipient did not act on the advice of this particular recruiter
    The fourth stage is ‘social proof’: evidencing other candidates’ experiences through testimonials and case studies
    And finally, ‘urgency’: requesting readers to act now before the opportunity goes to someone else.

    By following this framework, recruiters and their marketing departments should begin to build up a bank of highly nurtured candidates who are receiving relevant roles for them.
    It’s important to stress that automation shouldn’t do all of the work when it comes to the relationship between a recruitment brand and a job seeker. There have to be lots of human interaction throughout – after all it takes six touchpoints before someone is truly engaged. However, this technology should enable a deeper understanding of what every candidate is interested in at that specific moment in time while saving marketers several hours each week because they’re creating emails in seconds to strengthen their overall digital comms delivery. 
    By Adam Oldfield, CEO of marketing automation platform Force24.
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    How to Make the Right Executive Hire

    Last year, many executives opted for early retirement when COVID-19 hit. Others were let go by their companies due to perceived redundancy in roles or the need for financial cutbacks.
    More than a year later, the economy is bouncing back and companies (both new and old) are trying to recruit quality leaders. And they’re discovering that hiring the right executive is more challenging than ever. But now is the time to invest in visionary, long-term leaders who can help your company adapt to the new future of work.
    The consequences of the wrong executive hire
    The consequences of making a bad hire at the executive level can be felt across the entire organization. The wrong leader — especially in the C-suite — can have lasting repercussions that continue long after they’ve left your company. Here are just a few potential outcomes:

    Lost productivity: A bad executive may lead their team down the wrong path in pursuit of goals not aligned with the company as a whole. Bad leadership and the wrong attitude can also bring down an entire team’s morale and productivity. In addition, all the time and money spent recruiting, onboarding, and training an executive hire will have to be reinvested — potentially costing your organization six to nine months of the desired position’s salary.
    Tarnished reputation: In the digital age, a bad hire can quickly tarnish your company’s reputation. They, or their dissatisfied former direct reports, can drop negative reviews on job review websites which can affect your ability to recruit top candidates, regardless of level.

    Turnover at the executive level also sows seeds of discontent and dissatisfaction into your workforce. Employees may question your company’s stability, and even worse, look for a job elsewhere.

    Decreased valuation: Effective leaders determine company success and shareholders often react negatively to executive turnover, especially if it’s unexpected. According to PwC, CEO turnover reduces median total shareholder return to -3.5% and a forced turnover can cost $1.8 billion more than a planned succession. If your business is service-based or project-based, a bad executive hire and changes in leadership could also impact customer satisfaction and retention.

    5 ways to recruit the right leadership
    Strong executives are vital to any business. They bring innovative ideas and energy that help your organization evolve. So, even though today’s hiring landscape is extremely competitive, you can’t afford to hire the wrong executive. The following tips can help you recruit, close and retain the right leaders in the current environment:

    Know your company: Before you start the hiring process, make sure you understand your company’s culture, values, workflows, and weaknesses. Then, practice how you communicate it. Hiring a good fit means they need to want to work at your company. This requires setting accurate expectations during the interview and hiring process.
    Know your goals and challenges: Similar to knowing your business, you should know where it’s headed. Identify your company’s goals. Then, consider the challenges your organization, industry, and sector will face in the next five years. This will help you determine the ideal experience and expertise of the type of executive hire who can get your company to the place it needs to be.
    Be clear about your remote work policy: According to a recent survey, 55% of the workforce wants to be remote at least three days a week. A company’s remote work policy is now a key consideration for candidates, so determining how often you need your executives to be in office (and whether it is negotiable) will help set expectations and ensure long-term success.
    Maintain momentum: Once you’re in the hiring process, make sure it doesn’t drag on. A slow process can frustrate candidates and cause you to miss out on a good hire. When you find the right person, be decisive and clearly identify next steps. In this way, recruiting is like sales: Time kills all deals.
    Lean on networks and partners: The best hires aren’t always those looking for a new job — the right person for the job may be an internal candidate, a referral from an employee’s network, or a product of outbound recruitment. A talent partner who has the experience, expertise, and existing relationships can help you uncover the perfect candidate, even if it’s someone who isn’t raising their hand.

    Good people power success
    We’re at the precipice of a new era of work. The pandemic continues to change the hiring landscape, accelerating digital transformation and popularizing remote work. Companies need strong leaders to ensure they not only evolve, but stay ahead of the competition. With the proper practices and partners in place, you can make the right executive hire to help propel your business forward.
    By Phil Gaddis, President of Executive Search, Addison Group.
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    How Has the Recruitment Process Changed in the New ‘Virtual’ World?

    It is fair to say that 2020 shook recruitment (along with most other sectors) to its core. Accelerated by the COVID-19 pandemic, changes to the recruitment industry that were expected to take years have happened in mere months.
    But now that we are almost halfway through 2021, are these changes likely to stick around?
    Out of necessity, many employees were forced to work from home for the majority of last year. But this necessity has created new opportunity, with many companies realizing business can carry on, as usual, no matter where their teams are based. Now, many organizations are adopting an increasingly hybrid approach to the workplace.
    As such, the definition of ‘workplace’ has changed dramatically — a lasting change that will undoubtedly continue long after the pandemic is over.
    But what does this momentous shift mean for financial and accountancy recruitment going forward? In short — digitization.
    The rise of hybrid working
    Thanks to the pandemic, the traditional hiring process has been flipped on its head, with many recruiters (and clients and candidates) scrambling to adapt to a fully remote experience. But remote work has become the new norm for many, meaning virtual recruiting is not going anywhere.
    The past year has seen many companies take a haphazard approach to recruitment, attempting to hastily fill talent gaps in a panic. However, digital hiring solutions such as online assessments and video interviewing should not be seen as a short-term patch for the COVID-19 era. Instead, they should form part of a long-term hiring strategy. Virtual recruitment requires just as much care and attention as traditional hiring options, and retention should always be a top priority. The cost of a bad hire is monumental, so it is essential to get recruitment right the first time.
    With hybrid working on the rise, many firms are now also casting the net wider when recruiting new hires. As a result, recruiters must adopt hiring technologies such as artificial intelligence (AI) and automation to enhance the recruitment process and improve efficiency when sifting through a larger candidate pool. For instance, algorithms and AI can automate the CV screening process to ensure all candidates are replied to and even schedule interviews. Candidates expect a smoother experience when applying online, and in 2021, there are no excuses for clunky application processes or not getting back to candidates.
    However, despite advances in technology, it is vital to keep recruitment personal. Attention to candidates makes for a lasting workforce, which is why an effective hiring process should still include people at both ends. Rather than replacing human connection, intelligent automation should supplement the recruitment process by filtering through data quickly, transparently, and without error.
    On-screen talent assessment and selection
    Although the recruitment world has changed dramatically over the past year, the hiring process itself still follows the same steps — albeit with some adjustments to ensure the caliber of hires when recruiting virtually.
    Social media and online job sites have long played a crucial role in sourcing candidates and will be instrumental in remote recruiting, opening up an entirely new world of finance and accounting candidates to consider. For senior positions which may not be advertised due to sensitivity, recruiters can also use social media platforms like LinkedIn to ‘headhunt’ talent, combining their connections and expertise to source the best candidates for the role.
    Given that new hires are now less likely than ever to engage with recruiters face-to-face before onboarding, post-2020 recruitment must also be able to assess and select talent effectively from a distance. As a result, there is a growing demand for online psychometric and aptitude assessments as recruitment tools. When recruiting remotely, it is also important to translate the organization’s culture and values into tests or surveys to determine whether a candidate is a good ‘fit’ and will stay with the company.
    Even with advancements in technology, this screening process can take a long time and requires close attention to detail to ensure only the best candidates with the relevant qualifications and skills for the role are put forward to the client.
    The final hurdle
    With remote hiring becoming the norm, we can expect to see in-person job interviews become a later stage of the recruitment process when both the recruiter and the candidate are sure the role is a good fit.
    It is, therefore, vital for recruiters to maximize new assessment tools available to facilitate virtual recruitment. Unlike email or telephone interviews, video interviews give the recruiter a more comprehensive perspective of potential candidates. With video conferencing now widely accepted, the interaction can still be personalized and used to establish a connection. As there is no travel involved with digital interviews, they are also easier to schedule and can be recorded and shared amongst relevant stakeholders (with the candidate’s permission) to enhance the selection process.
    Plus, everyone’s time is precious. From a candidate’s perspective, it is much easier to find the time for a virtual interview, meaning they can accommodate availability sooner than in person. With the traditional recruitment process, many hybrid candidates would discount themselves due to availability and having to come up with a plausible reason as to why they were not present at work. With virtual recruitment, this is no longer a problem.
    Taking the recruitment process further
    To ensure the quality of new hires, it is imperative that organizations take the time to adapt the traditional hiring process to the new, more digital way of working.
    But why stop once new hires have accepted the job offer? In order to retain these recruits, equal efforts should be put into post-hire talent acquisition as the pre-hire onboarding process.
    When done right, remote recruiting can not only save time, free up resources, lower hiring costs, and provide opportunities to broaden the pool of candidates — but it can also ensure companies RETAIN staff.
    After all, is that not what good recruitment is all about?
    With over 50 years of experience, Howett Thorpe has evolved to become one of the South East’s premier accounting and finance recruitment agencies — offering workforce solutions across multiple specialisms. The agency also has a strong foothold in practice and business support roles, such as office admin and HR.
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    How Recruiters Can Adapt to Major Shifts in Candidate Attitudes

    This past year has greatly altered the dynamics of the U.S. labor market, including job seekers’ expectations of employers, according to a new 2021 Job Seeker Nation Report from Jobvite. It is predicted that many of the changes experienced will be here to stay, bringing about what many believe to be the rise of the optimized workforce. As a result, talent leaders and recruiters must understand how to adjust efforts for the job market today and into the future.
    Remote work & company culture.
    The pandemic has created profound changes in workplace preferences for job seekers, including the desire for remote work. Per the Job Seeker Nation Report, 35% have declined or would decline a job offer that required them to work full time on location, in an office, or at a worksite, and 100% remote work is preferred by 33% of workers.
    Despite an increasing number of employees working remotely, the importance of company culture in applying for a job has continued to rebound. Nearly half of workers believe company culture is very important in their decision to accept or reject a job – a 21% increase since 2019.
    Employers need to implement a hybrid and culture-centric work environment to lure top-quality talent. Likewise, talent leaders must incorporate these company values into the hiring process. This can be accomplished by implementing a cohesive recruitment marketing strategy that includes social media, as more than 33% of job seekers use social media networks to learn about an employer’s culture.
    Diversity hiring is vital.
    With this year prompting many Americans to reflect on what is important to them, it is fitting that those beliefs and priorities are being brought into the job search. This year’s report found a significant number of workers (42%) would turn down a job if the company lacked diversity in its workforce or had no clear goals for improving diversity in hiring.
    Separately, 49% have inquired about employer’s goals and efforts around improving diversity in the workplace during interviews. Based on these results, it’s evident that recruiters need to embrace diversity initiatives, as it significantly influences workers’ decisions to apply, accept, or even reject a job.
    To do this, recruiters must create employment opportunities for all regardless of race, religion, color, gender, identity, age, ability, location, or creed by mitigating challenges in the job-seeking process due to unconscious bias. This can manifest itself in how a job description is written, how a job opening is marketed, what schools an organization recruits candidates from, how a candidate is interviewed, and much more.
    Balance in today’s always-on workforce.
    The majority of surveyed workers report increased stress levels since the onset of the pandemic. In today’s world of competing priorities and unexpected distractions, remote workers are also struggling to transition between “work time” and “home life.” In 2021, 42% of surveyed workers said they are working longer hours compared to the year before.
    Employers must deliver a more thoughtful approach to helping employees achieve a more balanced life based on workers’ individual needs. Talent leaders can then highlight how the company supports its employees through these practices, both now and into the future. This can be delivered through information and videos on the employer’s career site, which continues to be one of the most powerful recruiting assets.
    Interviewing tactics & preferences.
    Here’s the good news for recruiters. Over the past year, an overwhelming majority of surveyed workers consider their most recent candidate experience to be primarily positive. Excellent communication from recruiters, ease of scheduling, and easy job application process were the top reasons for positive candidate experiences.
    A preference for texting is also on the rise. This year’s report found that a majority of job seekers prefer texting for scheduling interviews in comparison to email or phone. This is especially true for workers with children, as 30% are comfortable participating in an interview via texting. Like consumer behavior, candidates have renewed expectations of their job-seeking experience, especially while on a mobile device.
    However, lack of access to adequate technology or Wi-Fi has negatively impacted 35% of job seekers’ ability to participate in a video interview. Recruiters need to consider how this may affect a candidate’s participation and outline strategies to overcome this challenge, as virtual interviews continue to be leveraged in the recruiting process.
    The Rise of the Optimized Workforce.
    The expectations of job seekers and employees have changed forever. As a result, recruiters need a complete understanding of how to adjust efforts to meet the demands of varied realities for today’s workers. To do this, talent leaders must equip themselves with the right skills, knowledge, and strategies to effectively navigate the current reality and engage high-quality talent.
    Kurt Jones is a Senior Manager of Product Marketing at Jobvite, a leading end-to-end talent acquisition suite provider that serves thousands of customers across a wide range of industries.
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    Owning Every Moment of Your Hiring Experience

    Companies often believe candidate experience begins and ends with the job application on your website. It definitely does include the job app, but there’s so much more to the hiring experience that deserves close attention.
    To create an overall amazing hiring experience, you first have to define its wider boundaries. The experience starts when people become aware that your organization exists; in other words, it’s your brand. It’s how you show up in the world, what you say on relevant current events, and how you portray life at your company through pictures, videos, words, and anywhere your brand is present online. The next touchpoint is when candidates apply for a job and hear (or don’t hear) from you with an enthusiastic, transparent and timely follow-up. Then hopefully they get an interview, then an offer and they accept.
    But it doesn’t stop there. The candidate experience extends beyond accepting their role to the first day on the job, and even through their onboarding period. There are easily dozens of touchpoints in the candidate experience, whether organizations realize them or not. That means dozens of opportunities to impress or fall short of expectations in the eyes of the people who are going to help you achieve your business goals. A negative or inconsistent candidate experience can damage your brand’s reputation and your ability to hire and retain the right people you need.
    Here’s some much-needed guidance on how to think about and shape candidate experiences to make them as meaningful and beneficial as possible, both for candidates and for everyone involved in the hiring process in the company.
    You no longer directly control your reputation
    The days when companies controlled what information was released about them are long gone. Today, in the time it takes to eat a ham sandwich, a person can get a full data dump about your company from Glassdoor and corroborate that information with other social media and connections on LinkedIn.
    Mathematically, most applicants and candidates for your jobs will never get an offer from you. However, many won’t hesitate to describe the experience, no matter how far they got in it, on Glassdoor and on very public social media channels. And these channels will help inform the decision of the next star candidate that you so badly want and need to hire.
    You’re no longer in control—at least not in the same way as 10 or 15 years ago. The only way you can be in control of your employer brand now is to think about the hiring experience and make it so good at every step that perfect strangers will interview with you and write you glowing reviews, even if they don’t get the job.
    What are you posting?
    Many organizations do not make a clear distinction between three documents:

    A job description is the internal document which outlines the responsibilities, requirements, expectations, pay and so forth;
    A job post lists the open role on an organization’s website, with enough information and enticement to appeal to talented people so they decide to submit their information; and
    A job ad is a placement on an external site like Indeed or ZipRecruiter, meant to get people to click through and apply.

    Don’t post your job description. It’s usually paragraph after paragraph of dense, bullet-point language and meaningless jargon. Instead, create job posts and ads that are customized and tailored for specific audiences that actually aim to attract great talent and give a real feel for what taking on this role entails.
    What are you mapping?
    Have you mapped every impression and interaction of your candidate experience? If not, you should. Mapping all your interactions with prospects during the hiring process will help you understand where you can improve and how you can stand out from competitors. A few areas to consider:

    Emails that go from your organization to applicants
    Which employees are contacting an applicant and coordinating an interview
    Creating useful materials to provide candidates before they interview (from employee profile blogs to brand videos to company milestone timelines)
    Understanding how to correctly pronounce a candidate’s name
    For in-person interviews – who will greet the candidate; where will the interview happen; is the candidate left alone in a room; is a beverage offered
    During any interview, regardless of stage – is there an agenda; does the candidate get a chance to ask questions; will someone share what next steps with the candidate without being asked
    After the interview – how do you provide updates on timing and follow-up interviews; how do you inform candidates you won’t be progressing with them.

    Have you asked how you’re doing?
    While mapping out every interaction will help give you think about the candidate’s experience from their perspective, you won’t actually know how well you’ve executed unless you ask them.
    Sure you should monitor Glassdoor, but it’s often the case that only a small (yet loud) percentage of all candidates will leave a review. Forward-thinking companies gather useful information through candidate surveys in addition to monitoring Glassdoor and other similar sites. We’ve found that around 20 percent of the surveys get filled out — giving us more data than what we’d gain with Glassdoor. These surveys should go to both candidates who received an offer and those who didn’t get the job.
    Having a consistent flow of feedback and information will help you continuously refine and improve your hiring process.
    Onboarding
    Many companies think of new hire onboarding as the logistics of getting people a desk and a computer, with a side of paperwork to sign and documentation to complete. While that’s partly true, a new hire’s onboarding experience should include a whole lot more.
    Onboarding should be about how a candidate becomes part of the community as an employee. It should include opportunities and information to help them learn the real culture and philosophy of the company. During the interview phase, we may have established that a candidate will be able to do a particular job. During the onboarding phase, we show that person how to do that job, and how to begin to navigate the company teams, processes, and culture.
    You have the ability to transform onboarding from a boring bureaucratic function into a customized experience that will blow away new hires and compel them to want to tell everyone about how you gave them the red-carpet treatment.
    Add to that the efforts you make to improve the hiring experience in general, and not only are you likely to have increased the Employee Lifetime Value of this person, but you may well have your newest, enthusiastic referral source.
    Take ownership of the hiring experience
    By owning every moment of your hiring experience – from job post to onboarding – you are making the process easier and more productive for both candidates and your organization.
    The experience of applying for a job shapes how candidates form their impressions of your brand. Unless you’re a company like Google or Facebook, and maybe even then, most people don’t know what it’s like to work for you. If your hiring team is disorganized or unprofessional, that’s how the candidate will perceive your entire company.
    By taking ownership of the process to ensure a candidate has a good experience, you can improve your ‘talent brand’ and make it easier to hire great candidates who are excited to work with you.
    By Jon Stross, Co-Founder and President of Greenhouse Software, and Co-Author of TALENT MAKERS: How the Best Organizations Win Through Structured and Inclusive Hiring.
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    5 Ways to Prepare Yourself for a Job Market Bounce-back 

    Despite a lull in business for some agency recruiters over the past 12 months, the UK job market is expected to take off towards the middle of 2021, thanks to the vaccine rollout and easing COVID-19 restrictions. This means we can look forward to better, busier times ahead in recruitment! Here are a few actions you can take to ensure you’re fully prepared.
    Familiarize yourself with industry changes
    If you haven’t worked with clients within a particular industry over the past 12 months due to low hiring activity, now is the time to make sure you’re up-to-date on any industry-specific changes or new legislation. By reading up on sector publications and subscribing to newsletters from companies who work in that space, you’ll soon get up to speed on areas such as the sector’s unemployment rate, the impact of Brexit and competitor performance. It will also give you clarification on government policies, like furlough or other COVID-related schemes.
    Take advantage of the talent pool
    As we’re all aware, there has been an influx of fantastic candidates over the past 12 months. If you’re not as busy with live roles, it’s a great idea to register as many of these candidates as possible.  This will ensure you have access to a strong talent pool from which you can quickly pull candidates when jobs are called in. You can also take advantage of the people who are on your radar by communicating regularly with them. They can tell you how they’re finding their job search and where else they’re interviewing, giving you a better understanding of the market. It will help you to develop a relationship and a degree of loyalty among your candidates, which will be extremely important when the market improves.
    Showcase your expertise
    If you’ve always wanted to invest your time in developing your personal brand, take advantage of this opportunity and put yourself out there! As recruiters, we have a unique insight into the market, and our conversations with our clients mean we are well informed on workplace trends such as diversity and inclusion, wellbeing, and remote working. So, use your expertise and start producing your own content. Whether you want to try your hand at writing articles and publishing them via LinkedIn, or you want to start your own podcast or video series, the possibilities are endless.
    Prepare your candidates
    When talking to your candidates, it’s a good idea to give them an indication of when you expect the market to pick up, so they can prepare for it. Help them by working through their CV to ensure it’s up-to-date with no errors, and by practicing common interview questions. It’s also a good idea to go through any gaps on their CV, so they know how to explain them to an employer during the interview process.
    While we’re expecting an influx of new roles over the coming months, the competition for jobseekers is also likely to be fierce. As a result, you should prepare your candidates so they’re as responsive as possible. Let them know you will likely be moving very quickly from receiving a job spec to sending over a shortlist, so they need to jump on any opportunity they’re interested in.
    Keep your clients informed
    When reconnecting with your clients, remember that they may not have prioritized hiring lately. They’ll likely be interested in hiring trends in their industry, so prepare a handful of key points you can share. As many companies are likely to retain more flexible working practices moving forward, your clients may also have questions around remote hiring and onboarding processes. By preparing your best-practice tips, they will feel encouraged and supported as they tackle a new way of hiring while positioning you as a thought leader in your space.
    As recruiters, we can take advantage of quieter periods in hiring, allowing us to prepare ourselves for when activity picks up in our sector. If you know how to spend your time wisely, it will put you in good stead for the hiring boom to come.
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    How Should Candidates Request Feedback from Employers After a Rejection?

    For many job seekers, knowing how to progress in a job search without employer feedback can be frustrating. Interviewing takes practice, and like any skill, how can one improve without constructive criticism? In addition to possessing the knowledge and experience needed to help an employer’s business succeed, the quickest way for job seekers to become employees is to make a great impression in the application and interview process. For those to whom this doesn’t come naturally, or who are up against the stiff competition, feedback may be required in order to land their desired role.
    The simple solution to job seekers’ feedback requirement is to just ask for it. After all, employers should respect an applicant who seeks criticism and takes steps toward self-improvement, right? But there are reasons why hiring managers rarely provide feedback to candidates, as well as best practices for obtaining it. Let’s look at a few of each.
    Why Are Some Employers Reluctant to Provide Feedback?
    First, it’s important to understand why employers may be hesitant to provide feedback to candidates who aren’t hired. One reason involves legal liability. Regardless of why an employer rejects one candidate in favor of another, if the candidate who isn’t hired simply perceives the reason to be unjust and files a discrimination lawsuit, it could result in thousands of dollars in legal fees, months in court fighting the charges, and irreparable damage to the employer brand just to prove innocence. Often, it’s easier to avoid the risk by keeping hiring rationales confidential.
    A second reason is the time commitment. An employer may be looking to fill several positions in the company. Depending on the nature of the positions, each may receive dozens, if not hundreds of applications. Providing unsuccessful applicants with feedback on why they were disqualified could add weeks or months to the recruiting process. Even hiring managers with the best intentions can only help candidates if their schedule and workload allow.
    How to Ask for Feedback
    When requesting feedback from an employer, timing is important. Job seekers should make a point of following up within one day (two days at the most) to reaffirm interest and ensure their application or interview is still fresh in the hiring manager’s mind. Candidates should also respond using the same method of communication that they received the rejection (phone or email).
    When posing the initial question to an employer, job seekers should never ask why they weren’t hired. Instead, they should explain that they are looking to improve in their job search, and are seeking constructive criticism. They should then ask if the hiring manager can pinpoint any areas in the application or interview process where they were lacking and if the manager has any recommendations on how to better showcase their skills and experience when applying to future roles.
    Ending on a Positive Note
    If job seekers speak to or receive an email response from an employer who is willing to provide feedback on their application or interview, they should always keep an open mind and respond positively. Candidates should remember that employers are under no obligation to tell them why they weren’t hired. Managers who offer suggestions on how applicants can improve truly have their best interest at heart.
    Under no circumstances should job seekers act defensively or argue with a hiring manager’s feedback. This won’t change the outcome of the hiring decision and could make the manager regret trying to help the candidate in his or her job search. Also, there’s always a chance that the applicant who was hired for the position won’t work out, and the employer will need to choose a second- or third-choice candidate as a replacement. Or, the company may be looking to fill a similar role in the near future. By reacting positively to the hiring manager’s feedback and showing appreciation for his or her time, candidates leave the door open to consideration for future opportunities with the company.
    If a job applicant lacks the qualifications and experience a position requires to be successful, no amount of employer feedback regarding interview preparation or self-promotion will change the hiring outcome. However, for candidates who just need a bit of guidance on interview etiquette or how to market themselves for a particular role, a few helpful tips on where they’re lacking could be all that separates a job search that lasts several more months from one that ends shortly after their next application. Though they should be prepared to politely accept “no” for an answer, job seekers shouldn’t be afraid to ask employers for feedback after a rejection and show they are always willing to accept criticism, continue to learn, and better themselves.

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    Here’s What Motivates Your Candidates in 2021 

    As hiring activity across many industries slowed in the wake of the pandemic, we experienced several unique challenges in the recruitment sector. However, as we step into 2021, the new year has brought with it a renewed optimism! Not only is the vaccine roll-out in full swing; the Brexit trade deal and US election result have also delivered a level of certainty businesses have been craving for a number of years.
    As these global events start to influence the market in a positive direction, identifying and understanding your candidates’ motivations throughout this period is essential to being able to guide your clients in attracting the best talent.
    At Tiger, we’ve just released our Salary and Benefits Review 2021, a comprehensive report which collates data from over 2,700 workers and jobseekers. We asked them about their priorities and anxieties, as well as the benefits they’d look for in their next role. The information below will help guide conversations with your clients moving forward, allowing you to provide reassurance where needed.
    Candidate priorities
    The top priority for job seekers in 2021 will be securing a competitive salary, followed by job security and, thirdly, work/life balance. This is likely a reaction to the uncertain financial situation many workers experienced throughout 2020. Despite this, salaries have remained relatively stable (with a nominal increase in some cases) and 46% of our surveyed respondents expect a pay rise in the next 12 months. Therefore, if your clients are in the position to offer a competitive, regularly-reviewed salary package, this will help them attract top talent in the market.
    Flexible working is another huge priority for candidates, with 49% reporting this as the number one positive aspect to come out of the pandemic. When taking into account the money saved on commuting and the time this has given back to workers, their reluctance to give up this new-found flexibility is logical. As such, it’s essential that employers continue to offer some form of flexible working in 2021, whether through an ad-hoc or hybrid scheme or by allowing employees to work from home indefinitely.
    Candidate anxieties
    The majority of our respondents (73%) reported that their main anxiety concerned their career, rather than their health. In fact, just 35% are worried about catching the virus – it doesn’t even register in their top five concerns. This suggests that employees value the security of their job above anything else. It follows that roles that offer longer-term stability will be highly valued by top candidates. Therefore, it’s essential that clients are prepared to answer candidate questions about personal development and career progression, regardless of the role. This will ensure workers are reassured about their value and future prospects, which in turn will increase productivity.
    According to our survey, 38% of workers are worried that the pandemic will have changed the office culture. This may be rooted in a shift to home working, or social-distancing restrictions in offices. Other cultural influences, such as team lunches, after-work drinks, or similar bonding activities may also be affected. This is then another important aspect for your clients to keep in mind – any extra steps they can take to foster a positive working environment will be beneficial to their attraction and retention in the long run.
    Top benefits for candidates
    A good benefits package remains absolutely integral in attracting candidates, and businesses should adapt what they offer to reflect the changing times. For employers to truly stand out, benefits should take a tailored approach. Whether this is in the form of encouraging flexible hours for those who have caring responsibilities or organizing private transport to prevent commuting, it’s essential your clients understand the power of offering these types of benefits.
    The best examples we’ve seen of adapted benefits include the provision of ergonomic workplace equipment for home working, along with online access to mental health support and subsidized health-related subscriptions. The majority of employees (67%) believe their employer is adequately supporting their mental health and wellbeing, which is essential as we continue to work through uncertain times.
    In summary, while candidates may be more cautious about finding a new role this year, there are many tools your clients can utilize to encourage the best talent to move. At Tiger, we believe 2021 will bring with it an extremely positive change, and, as such, recruiters should be standing by!

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