Aurelia Butler

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    in Employer

    How to Cut Through Employer Branding Noise and Stand Out

    A strong employer brand is a clear edge in attracting and retaining top talent. Job candidates today expect more from employers from first-time job seekers (GenZ) to people switching jobs or returning to the workforce. They want better pay, different and personalized benefits, and a great work experience. LinkedIn reports that 75% of job seekers consider a brand’s reputation even before applying for an open position. Meanwhile, what current and past employees say about their employer matters more than ever. 
    Perception is key, and perception is forged throughout an employee’s entire lifecycle with a company. That means employers need to map out an employee experience vision that focuses on key defining moments from job candidate to employee to former employee. 
    Employers spend a lot of energy attracting new talent through marketing and advertising, writing creative and fun job postings, and putting on a great show during an interview process. But none of that matters if your onboarding process falls flat or, 90 days in, the employee’s expectations of the job haven’t been met. Similarly, employees who don’t see a clear growth path within their company are also more likely to be dissatisfied and leave sooner. Poor offboarding also has negative consequences for a company’s brand. In fact, a company that does a poor job of offboarding employees after a downsizing or merger will find that only 54% of its job candidates trust the organization later, according to a Gartner study. 
    The answer is creating a holistic talent strategy that delivers a great employee experience rather than just advertising one. If you want future employees to buy into the selling points of your employer brand, it has to be a true and authentic experience for current and former employees. Considering about 65% of job candidates focus on current and former employees directly and through social media in their research of a brand, companies must realize the importance of shaping perceptions of their brand and its impact on candidate expectations. You need to ensure that current and former employees are sharing a positive public message about your company. 
    So, what can companies do to build a strong employer brand that will be echoed in company reviews and testimonials (both formal and informal)? 
    Start by intentionally designing touchpoints around company culture, employee support and development, and work experience, and provide the resources that employees expect to get from their employer. Periodically measure perceptions around those areas to know if your organization is falling short in any of those areas and commit to improving so current and former employees carry the message you hope job candidates will hear. 
    The simple answer to building a strong employer brand that will stand out amid all the noise is simply to create a workplace that people enjoy. If you’re doing that, or at least are on a journey toward accomplishing that, you’ll need to do the right things to get the message out. Here are some things to focus on: 

    Optimizing company-managed digital touchpoints. A company website should be user-friendly, visually appealing, and regularly updated with relevant content such as company news, employee stories, and career opportunities. Also, create a dedicated career section on the website that highlights the benefits of working at the company, includes employee testimonials, and provides clear instructions on how to apply. Social media should maintain active and engaging content that reflects the company’s values, culture, and achievements. Highlight individual accomplishments and growth. Respond to comments and messages promptly to show responsiveness and the company’s tendency to communicate well. 
    Enhancing external reviews. Ask satisfied employees and alumni to leave positive reviews on platforms like Glassdoor, Indeed, and LinkedIn. Identify internal champions and thought leaders and engage them on LinkedIn, especially by giving them public praise for accomplishments or contributions to the company culture. Highlight positive reviews and testimonials on your website and social media channels to build trust with potential job seekers, making it about what people have to say about you rather than your company singing its own praises. 
    Managing online reviews. Regularly monitor reviews on job and company review sites. Use tools like Google Alerts or dedicated review management software. Address negative reviews professionally and constructively. Acknowledge the issue, thank the reviewer for their feedback, and outline steps the company is taking to address the concerns. Develop a crisis management plan that includes a process and ownership for responding to negative reviews or comments. Use feedback from reviews to make tangible improvements in company policies, culture, and practices. When addressing negative reviews or public comments,  communicate changes with employees to ensure they know that it is a company priority to create a positive work experience.
    Unlocking the power of brand enthusiasts. Identify employees who are passionate about your company and are willing to share their positive experiences. Encourage these brand enthusiasts to share their stories on social media, participate in company events, and contribute to the company blog. Use employee referral programs to tap into the networks of your brand enthusiasts. Referred candidates often have a higher success rate in the hiring process.
    Continuously improve the work environment. If you want to create a place where brand enthusiasts thrive, you must be committed to listening and responding to employee concerns and communicating the steps leadership takes to build that environment. Create a supportive and inclusive work environment where employees feel valued and engaged. Know the diversity of your workforce and the talent pool you will tap into during the hiring process, and invest in rewards and recognition programs or DEIB initiatives. Ensure your training, mentorship, and career development programs are available to all at defining moments. Encourage open communication and collaboration.

    Companies focusing on these tactics will demonstrate investment and care for the employee experience across the entire employee lifecycle. Do that, and positive reviews and testimonials will flow from this righteous approach to the workplace. If you want an employer brand that cuts through the noise, create defining moments with a more holistic approach to the employee experience — from hiring to development to offboarding. 
    By Shawna Simcik, Senior Vice President of Leadership Development at Keystone Partners.
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    How to Attract China’s Top Grads: Unveiling What Makes Your Company Tick

    China’s a goldmine of young talent, but competition for the best is fierce. How do you stand out as an employer in the face of a crowded market? Link Humans analyst Sveta Karniyenka has broken down the key drivers for entry-level talent, giving you the edge you need.
    Forget just offering a good salary. Today’s grads crave more. They want to develop, climb the career ladder, and feel valued. Here’s your 4-pronged attack plan, based on Link Humans’ research:
    1. Learning & Development: Sharpen Their Skills, Sharpen Your Edge

    Mentorship Matters: Fresh grads are eager to learn from the best. Implement a formal mentorship program pairing them with seasoned pros. Watch their confidence and expertise soar.
    Training that Sticks: Don’t waste their time on generic programs. Invest in targeted training relevant to their roles and career aspirations. This shows you’re committed to their long-term growth, not just filling a seat.
    Embrace On-the-Job Learning: Tasks aren’t just tasks; they’re learning opportunities. Provide opportunities for them to shadow senior colleagues, participate in cross-functional projects, and tackle challenging assignments.

    2. Career Progression: Show Them the Path, Not Just the Door

    Clear Career Paths: Don’t leave them guessing. Outline clear career progression paths within your company. This transparency demonstrates your commitment to their long-term future.
    Internal Mobility: Don’t stifle ambition. Encourage movement within departments so they can explore different areas and discover their true passions.
    Succession Planning: Integrate entry-level talent into your succession plan. Knowing they have the potential to climb the ladder is a huge motivator. Link Humans highlights this as a key factor for attracting top talent.

    3. Management & Organization: Culture Counts

    Empowerment, Not Micromanagement: Give them ownership of their work. Trust them to make decisions, and provide the support they need to succeed.
    Flat Hierarchies: Break down silos and encourage open communication. Young talent thrives in environments where they can easily access senior leadership and have their voices heard.
    Work-Life Balance is Non-Negotiable: China’s hustle culture is real, but burnout is a recipe for disaster. Promote a healthy work-life balance with flexible work arrangements and clear boundaries.

    4. Benefits & Perks: Sweeten the Deal, But Don’t Forget the Basics

    Competitive Salaries & Benefits: It’s all about the package. Offer competitive salaries and a comprehensive benefits package that includes health insurance, paid leave, and retirement plans.
    More Than Just a Paycheck: Think beyond the traditional. Offer perks like gym memberships, free lunches, or even onsite childcare. These demonstrate you value their well-being and go the extra mile for employee satisfaction.
    Social & Teambuilding Activities: Foster camaraderie and a sense of belonging. Organize team outings, social events, and volunteer opportunities. These create lasting memories and build strong professional relationships.

    Remember: It’s a Two-Way Street
    Don’t just talk the talk, walk the walk. Be transparent in your job descriptions about your company culture and career development opportunities. Highlight success stories of past entry-level hires who’ve thrived within your organization.
    Leverage the Right Platforms:
    China’s digital landscape is vast. Target your recruitment efforts on popular platforms like WeChat, Douyin (TikTok’s Chinese counterpart), and job boards like 51job and Liepin.
    By implementing these strategies, you’ll transform yourself from just another job opening to a magnet for China’s brightest young minds. Remember, it’s an investment in your company’s future. A highly motivated, skilled, and loyal workforce is the backbone of any successful organization.
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    Hired is now LHH Recruitment Solutions

    The decision to bring together Hired and LHH’s offerings reflects the changes we’re seeing in the job market, and the opportunity to deliver a more comprehensive, integrated offering. This includes professional recruitment, career mobility, leadership development, outplacement, and executive career advisory solutions.LHH has a long-established Tech Practice, working with companies of all sizes, across tech areas including software development, IT infrastructure, business systems, data, and leadership.If you’re looking for your next opportunity, we encourage you to apply for an open role and submit a resume. You can also check out the Job Seeker Hub, a comprehensive resource tailored to support your career journey.If you’ve got a role to fill, contact us to learn how we can support you in your quest for top talent. More

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    Booking.com’s Employer Branding Hacks: Attracting Talent with Wanderlust

    Struggle to find that perfect, unicorn candidate? Booking.com feels your pain. Their global platform demands a unique talent pool – imagine needing a UK-based customer service rep fluent in Norwegian! But fear not, fellow recruiters, because Booking.com has cracked the code with their employer branding dream team.
    Building the A-Team: Forget scrappy startups with a single intern handling recruitment. Booking.com boasts a 20-person powerhouse tackling employer branding, recruitment marketing, and early careers. This dedicated crew goes beyond posting generic job ads. They dive deep – think extensive employee interviews – to understand what truly makes Booking.com tick. What makes employees excited to wake up and conquer their workday? What unique benefits does Booking.com offer that other companies can’t touch?
    The Secret Sauce: Through these employee conversations, Booking.com identified the four pillars of their powerful Employer Value Proposition (EVP):

    Belonging: Fostering a welcoming and inclusive culture where everyone feels valued.
    Development: Providing continuous learning opportunities to help employees grow their skills and careers.
    Discovery: Encouraging a spirit of curiosity and exploration, both within the travel industry and beyond.
    Impact: Empowering employees to make a real difference in the travel experience for millions.

    It’s More Than a Job, It’s a Journey: Booking.com’s mission statement perfectly captures their essence. They’re not just selling jobs, they’re offering a chance to be part of something bigger, a journey of exploration and discovery. This resonates deeply with travel enthusiasts, the very talent pool they’re looking to attract.
    Engaging the Wanderlust Within: But employer branding goes beyond crafting a catchy mission statement. Booking.com understands the importance of employee engagement. Here’s how they turn their workforce into a community of brand advocates:

    Fueling the Travel Bug: A dedicated online community allows employees to share travel tips, photos, and stories, fostering a shared passion for exploration.
    Employee Advocacy Program: Booking.com empowers employees to become brand ambassadors by providing them with easy-to-share content and encouraging them to spread the word on their social media channels.
    Personal Branding Powerhouse: They don’t stop at company branding. Workshops help employees develop strong personal brands online, creating a win-win situation where employees benefit professionally while boosting Booking.com’s employer brand.
    Going Global: Booking.com’s world tour interviewing employees around the globe isn’t just another PR stunt. It showcases the diversity and vibrancy of their workforce, further solidifying their employer brand as a global travel adventure.

    Measuring Success: It’s Not Just About Vibes: Sure, a happy workforce is great, but Booking.com goes beyond feel-good stories. They track website performance, campaign engagement rates, and hires per event to measure the effectiveness of their employer branding efforts. Additionally, they leverage the Employer Brand Index (EBI) to gain valuable insights into employee sentiment and perception. This data allows them to demonstrate the tangible impact of employer branding to stakeholders across the organization.
    The proof is in the pudding, as they say. Booking.com’s dedication to employer branding has earned them the prestigious Great Place to Work certification. They’ve attracted top talent, fostered a passionate workforce, and established themselves as a leader in the travel industry – all thanks to their innovative employer branding strategies.

    Ready to Unleash the Wanderlust in Your Employer Branding? Follow Sandra Petschar’s work in employer brand, connect with her on LinkedIn, and learn how to build your own employer branding dream team to attract the best and brightest talent! To embark on your very own employer brand journey at your company, get in touch.
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    Siemens Powers Up Employer Branding: Building a Global Talent Magnet

    Forget washing machines, Siemens is a tech titan quietly shaping the world’s future. From smart cities to sustainable factories, their innovations touch millions. But attracting top tech talent in a crowded field? That’s a different challenge.
    Enter Stefanie Drerup, the mastermind behind Siemens’ employer branding revolution. In this interview, she reveals how she built a global dream team to attract the best and brightest.
    The Talent Battlefield: Why Employer Branding Matters
    Siemens competes with tech giants like Google and Amazon. To stand out, they needed a clear message. “We want to create technology with purpose,” Drerup explains, “technology that makes a real difference.”
    Their vision? Smart infrastructure for resilient supply chains, energy-efficient cities, and cutting-edge industrial digitization (think revamping Porsche’s production lines!).
    But a strong vision alone doesn’t win the talent war. They needed a powerful employer brand (EB) to resonate with the tech wizards they craved.
    Building the Dream Team: Collaboration is Key
    Drerup didn’t build this empire alone. From day one, she championed a cross-functional approach. HR, global communications, and recruiters from all levels and regions became her allies.
    Here’s the twist: Siemens didn’t just rely on HR experts. They tapped into their internal tech talent. “We wanted real engineers, not just recruiters,” Drerup emphasizes. Their insights ensured the message resonated with the tech crowd, not just HR professionals.
    Crafting the Perfect Pitch: The Siemens EVP
    Drerup’s team landed on a simple yet powerful EVP (Employee Value Proposition): “Create a better tomorrow with us.” This encapsulates the Siemens spirit.
    But they didn’t stop there. To flesh out their EB strategy, they identified four key pillars:

    Customer Impact: Work on world-changing projects that touch millions.
    Technology with Purpose: Drive innovation and sustainability, making a positive impact.
    Empowered People: Thrive in a culture of learning and growth.
    Growth Mindset: Explore diverse career paths across countless business units.

    These pillars, while overlapping intentionally, provide a clear focus for all EB content. Every piece aligns with the overall EVP, ensuring a cohesive message across the globe.
    Going Global: Tailoring the Message
    Activating an EVP in a global company is tricky. Different regions have different priorities. German talent seeks stability and career progression, while Chinese candidates value innovation and social responsibility.
    This is where the cluster structure shines. Drerup’s team can adapt content for each region without reinventing the wheel. They simply emphasize the most relevant pillar within the overall Siemens EB narrative.
    Building a Global Talent Magnet: The Results
    Siemens’ employer branding journey is a masterclass in attracting top tech talent. Drerup’s global team, built on collaboration and a powerful EVP, has transformed Siemens into a global magnet for the best and brightest minds.

    To follow Stefanie Drerup’s work in employer branding, connect with her on LinkedIn. For help identifying the values and culture you want to create in your company, let’s chat.
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    Want a Career that Matters? Discover Tata Consultancy Services and its Corporate Social Responsibility Leadership

    Tata Consultancy Services (TCS) is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses for the past 50 years. TCS believes innovation and collective knowledge can transform the future with greater purpose.

    TCS employs over 600,000 of the world’s best-trained consultants from 150+ nationalities with operations in 50+ countries. Diversity is a value of TCS as evidenced by the fact that it’s one of the world’s largest employers of women in the IT industry.

    Notably, in North America, TCS was recently recognized as:

    The #1 Top Employer in the U.S. by the Top Employers Institute

    One of the 50 most community-minded companies in the U.S. by Points of Light

    One of Fortune Magazine World’s Most Admired CompaniesTM list, a global barometer of corporate reputation, for the second straight year

    Working for the Greater Good

    TCS believes in building greater futures by making its communities its priority and by connecting people to opportunities in the digital economy. In line with the values of its parent company, The Tata Group, TCS’ Corporate Social Responsibility (CSR) efforts are driven toward initiatives that contribute to the creation of a fairer and more equitable world for all.

    With its proactive stance on climate change and award-winning work with communities across the world, TCS has earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.

    Globally, efforts include helping marginalized individuals and communities with literacy, education, employment and mentoring for entrepreneurial endeavors. In North America, these CSR efforts are specifically designed to help advance education equity, close the STEM skills gap, and prepare students for the future global workforce.

    Two programs that engage with youth and support potential leaders in the IT space are the career readiness program (goIT) and the professional development program (Ignite My Future).

    Digital Innovation and Career Readiness (goIT)

    TCS’ flagship, no-cost digital innovation and career readiness program, Go Innovate Together (goIT), equips K-12 students all over the world with the skills, confidence and mindset to pursue careers in STEM. 

    goIT provides resources and training programs for teachers but primarily focuses on opportunities for students to learn about problem solving and design thinking while developing their sense of global citizenship. The program inspires participants to use their new skills to solve some of the world’s greatest challenges because all goIT challenges and program culminations are tied to the U.N.’s 2030 Sustainable Development Goals. 

    WayUp spoke with Kevin Lee, a previous co-op student turned full-time software engineer. Kevin found TCS to be an exciting and innovative environment, especially in the Internet of Things (IoT) field. He heard about goIT through a mentor during his internship and was excited to volunteer to teach elementary, middle, and high school students during a goIT Summer Camp. The three-day camp was integrated with TCS’ Bringing Life to Things IoT lab for the second consecutive year, and students learned where and how IoT can be used to generate positive changes in their communities.

    By volunteering with the program, Kevin most enjoyed seeing students increase their understanding of technology’s potential and explore new interests in tech through the program’s culminating projects and presentations. These programs are valuable for students to learn new skills and evaluate different aspects of technology as they explore career possibilities for their future.

    The summer camp experience is special to all TCS employee volunteers, but it is especially meaningful to those, like Kevin, who work in the Milford office outside of Cincinnati where the goIT program was born. It began as an innovative idea for a one-time summer camp in 2009 and has since grown into a year-round global program, operating in 42 countries. Over the last year alone, goIT touched the lives of more than 1 million students and 20K educators. Student innovations addressed issues as diverse as water quality, hunger, education, equality, poverty and climate change.

    Teacher Professional Development (Ignite My Future)

    Launched in 2017, TCS’ Ignite My Future is TCS’ pioneering effort to empower educators around the world though a unique approach that integrates computational thinking into core subjects like math, science, literacy, social studies, and the arts. Computational thinking is a future-ready skill that prepares students to tackle problems by building their confidence to work with big, complex issues.

    Ignite My Future’s program content is developed and managed by a team of former educators, so it is a teachers-helping-teachers initiative that adds meaning to K-12 classrooms all over the world. As a teacher professional development program that provides training and resources to teachers looking to expand their capacity for bringing computational thinking into their classrooms, the program provides teachers and their classes with formal training sessions, exciting lesson plans, virtual field trips and Family STEM Night implementations. 

    Recently, the program launched “Tech Trends for Teachers” which tackles tech knowledge and awareness from a different perspective. Like many of its in-classroom initiatives, Tech Trends for Teachers is driven by TCS employee volunteers.

    WayUp spoke with Software Engineer John Trimble about his experience at TCS. In addition to his role helping lead the IoT and digital engineering lab in Cincinnati, he is also a frequent volunteer for various CSR initiatives. Recently, he contributed both to the experience of students attending the goIT summer camp and to teachers who turn to TCS for their own professional development through Ignite My Future.

    Tech Trends for Teachers engages TCS employees in providing K-12 teachers with the opportunity to learn about — and share — tech innovations that will change the way the next generation will live and work. John also mentioned how this type of volunteerism gives a chance to highlight their own leadership, which is fulfilling.

    “It’s Part of Our Ethos:” Purpose Matters

    The fact that TCS’ culture of purpose is deeply embedded across all geographies, departments and customer service units is clear in conversations with TCSers who can describe the company’s legacy of community purpose in detail. In conversations with TCS employees, they happily declare that contributing to social and environmental good is part of the company’s ethos.

    In 2023 alone, TCS employees volunteered across the globe and generously gave more than 5 million hours of service or, as “TCSers” refer to it, of HOPE. In North America, employee activities included supporting programs like goIT and Ignite My Future, as well as sorting, packaging, and delivering sustenance to people facing food insecurity through food banks. Additionally, employees plant trees, mentor refugees, give blood and volunteer for disaster response and recovery activities.

    In response to employees’ interest in receiving corporate support for volunteering on their own or in more coordinated efforts, TCS created an app for finding curated opportunities based on employee location. The app, called myPurpose, is one of the ways TCS supports employees looking to live their purpose both at work and after work.

    When asked about the company’s culture of purpose, John emphasized the fact that giving back is important to all TCS employees.

    Kevin was initially exposed to CSR initiatives during his internship, and his engagement continued after joining the company full-time. In highlighting the variety of opportunities available, he said, “I really appreciate all the creative programs that allow people to make a difference even virtually. It helps us expand our impact and removes a lot of boundaries.”

    Opportunities for a Career with Impact

    John and Kevin both graduated from the University of Cincinnati (UC), each earning a Bachelor of Science in Computer Engineering. They were both first drawn to TCS because of UC’s co-op program, which involved several semesters of full-time work. After interning with TCS, they decided to join the company full-time after graduation.

    Kevin shared how the internship experience helped make his transition into TCS as a full-time employee more seamless. Upon graduating facing a challenging job market affected by the impacts of Covid-19, he appreciated how TCS was able to hire him and give him opportunities to contribute to others in his community at the time. Even more, he valued the career opportunities he would gain by joining the company.

    John was specifically drawn to the company’s IoT lab and the opportunity to work with cutting-edge technology, which made him excited to join one of the biggest tech companies in the world.

    The internship program at TCS provides students with real-world experience and meaningful projects, equipping them with the skills to launch their careers in technology, IoT, engineering, and more. Additionally, interns can gain insight into the company culture, the team dynamics and projects, and the day-to-day work itself.

    Whether through the internship or as full-time employees, TCS creates opportunities to engage with work that makes an impact. From specific CSR initiatives and programs to an overall culture of philanthropy, TCS provides an educational and purposeful environment to start or build your career.

    For more information about career opportunities within TCS, check out their page on WayUp here. More

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    Company Update: Hired & LHH Recruitment Solutions

    To our Hired Community:

    As of June 14, 2024, Hired will be incorporated into LHH Recruitment Solutions. LHH is a global business unit of The Adecco Group and Hired’s sister company. LHH is the world’s leading talent solutions and advisory player. Following the transition, all recruiting services will be offered through LHH Recruitment Solutions.

    The Hired team will work closely with our customers, candidates, vendors, and partners on this transition in the coming weeks. Please see the LHH website for further information on its professional recruitment offerings, which include job search, job market trends reports, salary calculators, and more.

    The decision to incorporate Hired and LHH’s offerings reflects the changes we’re seeing in the job market, and the opportunity to deliver a more comprehensive, integrated offering. This includes professional recruitment, career mobility, leadership development, outplacement, upskilling, and executive career advisory solutions.

    We’re incorporating the strengths of Hired with LHH, which has a long-established Tech Practice, working with companies of all sizes, across tech areas including software development, IT infrastructure, business systems, data, and leadership.

    Additionally, LHH Recruitment Solutions offers services that expand beyond tech. These include accounting & finance, health & life sciences, procurement & supply chain, legal & compliance, HR, customer & service support, engineering & construction, and more. LHH has worked with over 15,000 clients and helped over 500,000 people transition to new jobs across 66 countries worldwide.

    Thank you to our customers, candidates, and partners for your support of Hired through the years. We look forward to supporting you in this next phase at LHH. More

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    How ‘Early Careers’ at Tata Consultancy Services Prepares You for a Career with Impact

    Taking a leap and joining an internship can come with many unknowns – Will I meet people and make friends? What is the company culture like? What type of projects will I work on?

    At Tata Consultancy Services, a leader in IT services, consulting, and business solutions, the campus recruitment team understands these pre-joining nerves and have created a thoughtful engaging program to ease the transition from school into a professional work environment.

    To develop emerging young leaders within the IT industry, TCS created a robust internship program that offers students meaningful work experience in a real-world setting. The ‘TCS Early Careers’ program allows interns the opportunity to contribute to real technology projects handled by industry professionals within various TCS business units and gain hands-on experience through problem solving, and critical thinking skills. Spanning across 10-12 weeks, the program is ideal for students currently enrolled in a computer science and/or other TCS relevant STEM academic program

    About ‘TCS Early Careers’ Program

    TCS values the student’s experience and learning. The program is structured into 5 distinct phases intended to guide the students seamlessly through the experience and gain the exposure that is intended. With the guidance of the TCS campus team at every step of the process, each student has access to a business mentor and a buddy who are integrally involved in the internship process and interact regularly with the students.

    Phase 1The initial phase, prior to joining, has connect sessions planned at regular intervals with the campus team and the mentors to ensure readiness to get started with TCS. To alleviate some of the nerves before starting the internship, the TCS team hosts virtual sessions to go through any questions upcoming interns might have on onboarding and what to expect on the internship. The week before the internship starts, interns receive a welcome kit full of TCS swag and instructions on what to expect on Day 1!

    Phase 2 and 3To help ease the transition into the corporate world, the second and third phase focuses on ‘getting a fast start’ for the interns. The interns are welcomed with an orientation on their first day where they attend workshops, featuring sessions about TCS and its business, information on how to access their equipment tools, connect with their mentors/buddies and other insightful talks from senior leadership. During the weeklong orientation, TCS interns will also hear from Employee Resource Groups (ERGs) and Corporate Social Responsibility (CSR) leaders and are encouraged to join these groups to start networking and seamlessly assimilate into the TCS culture.

    Phase 4The fourth phase is about delivering clarity on the role and helping the interns succeed in the project. Interns meet with their assigned teams and start working on projects and some of the interns have the opportunity to directly work with TCS customers. While working on projects, interns are mentored by subject matter experts to gain applicable leadership and technology skills to help jumpstart their careers. All of this happens organically through the collaborative company culture and meaningful project experience.

    Phase 5The last phase is all about ‘Celebrating the success’ of completing the internships. With a formal graduation ceremony, the interns have the opportunity to showcase their experience to the TCS Leadership team and share/hear about success stories from other interns.

    Life as an Intern

    To gain an insight into the TCS intern experience, WayUp spoke with previous interns Karan Sathiayan and Hrithik Reddy. Karan, a data scientist intern and current full-time employee, shared that as an intern he was given a lot of responsibility which made him feel valued as a part of the team. Karan shared that the highlight of the internship was when he presented a demo in front of a large group of TCS employees at an internal seminar that his manager organized.

    To gain another perspective, WayUp spoke with Hrithik Reddy who interned at TCS but his role was quite different from a typical technology internship. He focused on projects supporting the Global Sports Sponsorship team and helped the team with sponsorship research and how to boost TCS marketability through sports. Hrithik supported the team’s efforts working towards TCS sponsorships for the TCS NYC Marathon (title sponsor), Boston Marathon, Chicago Marathon, TCS Jaguar Racing, and other events.

    Hrithik spoke highly of the team environment and company culture, especially in his contributions as an intern. He described the engaging atmosphere and how his input was considered by the team, which helped him feel valuable and like he had already been working for the company for years.

    Mentorship and Professional Development Opportunities

    As a part of the Internship program, interns are assigned a mentor and a buddy to meet with weekly throughout the entire duration of the internship. Interns are also introduced to an internal communication tool to communicate with their peers and receive real-time feedback from their buddies, mentors, and senior leadership. This intentional approach to provide relational support at the company helps to equip interns with networking, interpersonal, and teambuilding skills – all of which are vital to their long-term success.

    Karan Sathiayan, a data scientist who very recently joined TCS full-time, praised the company culture and their value of mentorship and continued education. TCS not only offers outside training through Linkedin Learning, but also has their own internal platform called iEvolve where employees can gain training on anything from technical skills to leadership and soft skills.

    Karan also elaborated how these TCS trainings are vital to standing out during the interview process.

    TCS Micro Internships

    In collaboration with The Forage, Tata Consultancy Services and Tata Group have created three virtual Micro Internships which are open to all students and professionals who are looking to grow their skills. TCS and Tata Group have created three Micro Internships which simulates real world projects and allows you to get experience in areas such as Data Visualization, Cybersecurity, and Sustainability. These Micro Internships are self-paced typically taking 3-5 hours to complete and can be conducted fully virtually. These Micro Internships are free and are open to everyone. You can navigate to the three Tata Micro Internships by clicking on the following link here.

    An internship with TCS is a valuable experience that can guide you on your career path and prepare you with hands-on experience for a full-time career after graduation. If you’re interested in IT or software engineering, be sure to check out their internship programs and other career opportunities within the company.

    For more information about the company, check out TCS’s page on WayUp here. For more specific information about the internship program, view here.

    About TCS

    Tata Consultancy Services (TCS) is an IT services, consulting and business solutions organization that has been partnering with many of the world’s largest businesses for the past 50 years. TCS believes innovation and collective knowledge can transform the future with greater purpose.

    TCS has over 601,000 of the world’s best trained consultants from 150+ nationalities with operations in 55 countries. Diversity is a value of TCS as evidenced by how the company is one of the world’s largest employers of women – over 160,000 women employees – making up over 36% of the global workforce. Notably, TCS was recently awarded the #1 Top Employer in the U.S. award by Top Employers Institute and was also awarded Top 100 internship program by WayUp in 2022 and 2023. More