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    Building a Flexible Employer Brand for a Multinational Media Company

    NBCUniversal is a media company with more than twenty businesses in thirty countries, including theme parks, television stations, motion pictures, and premium streaming services. With so many diverse brands and localities, creating an EVP (Employer Value Proposition) that works for all of them is a significant challenge. Anne Hurley, Director of Talent Branding at NBCUniversal, discusses the process of executing an EVP refresh for one of the world’s largest multinational media companies and building the flexibility to activate it across a wide variety of brands and countries in an interview with the Employer Branding Podcast.
    Setting Objectives for Employer Brand
    To articulate an EVP that works for all the different brands, NBCUniversal started by laying out the Talent Acquisition organization’s goals as a whole. They decided on setting objectives around brand awareness and engagement, employee experience, DEI, and recruiting excellence. These objectives helped steer the process and defined what they were trying to get out of their new EVP and how they should measure success across all brands.
    EVP Built on Flexibility
    NBCUniversal is a decentralized company, with properties operating independently. Hurley says, “our job is to influence them at each point of the candidate lifecycle.” They needed to create an EVP that brought everything together and was flexible enough to work equally for NBC News and Peacock streaming.
    They began with a research phase by hosting employee roundtables, looking at internal data collection, and engaging with external vendors. They then took those findings and got together with other internal groups like Corporate Creative and Corporate Communications to distill everything into the tagline: “Here you can.”
    “It’s simple, right? But that’s why it works,” Hurley says, “it acts as a ‘fill in the blank’ where we can insert language at the end of the phrase based on personas, skillsets, or interests. It doesn’t need to compete with our consumer brands—it’s simply complimentary.” For example, for E! News, it might be articulated as “Here you can be Pop Cultured,” or if they wanted to speak to their DEI initiatives, it might become “Here you can be authentically you.” Their EVP is powerful because it can be articulated differently to different personas.
    Activating EVP Globally
    Hurley’s Talent Branding organization has been working to make localization a priority. “Our brand does not resonate with people in the UK or Germany or France in the way it resonates with people in the US,” Hurley says, so they set to work creating a global toolkit to bring everything together.
    Hurley and her team started with focus groups to more clearly identify needs in each global territory and used that information to create localized assets that would align with the organization’s EVP while sharing the same look and feel across all languages. They worked closely with local brand champions to develop these resources, which in turn gives them everything they needed to create their own localized, inclusive content.
    Connect with Other EB Pros
    Hurley advises you to be clear about your internal goals before starting the EVP refresh process, do the research to get a complete picture of your organization and make sure to bring everyone to the table when the time comes to take the following steps. Large organizations come with unique challenges, but best practices exist for developing and activating an EVP. Additionally, don’t hesitate to reach out to other professionals working in the employer branding space. “I’ve made a lot of connections by simply pinging the guests on this podcast,” Hurley says. This podcast includes a way to get in touch with all of the guests, so don’t be afraid to make a connection.

    To follow Anne Hurley’s work in employer brand, connect with her on LinkedIn. To identify the values and culture you want to create in your own company, get in touch.
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    How to Use Coding Challenge Events to Build Tech Talent Pipeline

    About this eBook

    Today’s recruiting and hiring teams face multiple challenges, from low brand recognition to the capacity to efficiently assess an influx of candidates. Use this eBook to discover how events, such as coding challenges, can help you build your pipeline, expand into new markets, progress on DEI goals, and free up your teams to focus on their biggest priorities.

    What You’ll Learn

    Common challenges for employers that events help solve

    How to promote and manage events

    Examples of virtual candidate events and coding challenges to reach goals More

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    Diversity & Inclusion Recruitment, Retaining Talent, & More: Talk Talent to Me March ’23 Recap

    Catch up on the March 2023 episodes of Hired’s Talk Talent to Me podcast featuring recruiting and talent acquisition leadership who share strategies, techniques, and trends shaping the recruitment industry. 

    Diversity and inclusion recruitment with Jacob Rivas, Sr Global Technical Talent Sourcer, Diversity and Inclusion (D&I) at WW/WeightWatchers

    Recruiting and retaining with Nancy Connery, Co-Founder of OpenComp

    1. Jacob Rivas, Sr Global Technical Talent Sourcer, Diversity and Inclusion (D&I) at WW/WeightWatchers

    Jacob shares his recruitment knowledge, including how he communicates with candidates and best practices for approaching subject lines. He also explains how he got into D&I and how things have changed for him since leaving Vox. Jacob wraps up the conversation by sharing the most impactful career advice he has ever received!

    “Diversity is really the new area to go and if you’re intentional, you can make a big impact.”

    Listen to the full episode.

    2. Nancy Connery, Co-Founder of OpenComp 

    Fun fact: Nancy was the very first VP of HR at Salesforce. She spearheaded strategic investments in human capital and fueled the company’s remarkable growth by building its industry-leading HR infrastructure. Her latest venture is co-founding the compensational intelligence company, OpenComp. Nancy also co-hosts the OpenComp podcast, High Growth Matters. In this episode, Nancy sheds light on her days at Salesforce and her critical role in recruiting (and retaining) the best talent as the company grew. She explains her decision to leave a comfortable position as VP to pursue her own path in the industry. You’ll also gain insight into her belief that talent retention and upskilling are as important as hiring.

    “You need to think about employees [in the same manner as customers] as you grow the company, not only recruiting them but also, how do you develop them? How do you retain them? Can they grow with the life cycles and stages of the company?”

    Listen to the full episode.

    Want more insights into recruiting tips and trends?

    Tune into Hired’s podcast, Talk Talent to Me, to learn about the strategies, techniques, and trends shaping the recruitment industry—straight from top experts themselves. More

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    Building an Effective EVP: The Journey of a Bangalore Tech Company

    India’s startup ecosystem has been experiencing a rapid growth rate, with the country emerging as the third-largest startup hub globally, posting record revenue of $227 billion in 2022, according to Mint. This growth has led to a highly competitive market for talent, making it essential for companies to have strong employer branding and an attractive Employer Value Proposition (EVP) to remain competitive.
    To gain insights into creating an effective EVP in such a fast-paced environment, we caught up with Malliga Rajkumar, the Senior Director of HR and Talent Branding Lead at Flipkart, one of the largest e-commerce platforms in India based in Bangalore, which began as a startup 15 years ago with a team of 200 people.
    As a 30,000-strong organization serving 150 million customers across all of India, Flipkart is known as the “startup of startups,” with alums going on to found their successful tech enterprises. Despite its size, the startup ethos of risk and innovation remains near and dear to Flipkart’s heart.
    However, with the tech sector’s growth came fierce competition for key talent, prompting Rajkumar and her team to build and implement an employer branding strategy to ensure Flipkart could compete. Rajkumar’s approach was to ask two simple questions: “What is it about our culture that we want to absolutely retain and rebuild where it may have atrophied? And what are the elements that we want to add on?”
    Developing EVP
    The journey to Flipkart’s EVP was months of extensive primary and secondary research. Rajkumar and her team interviewed people at all levels within the organization, spoke to headhunters, and did market benchmarking with accredited organizations like the Great Place to Work Institute and Mercer.
    In the end, they had a list of all the things Flipkart wanted to be known for and a list of the things talent cares about. The challenge was to find a balance between the two to stake out an EVP that encapsulated what Flipkart stands for while appealing to the talent they wanted to attract.
    They settled on a simple EVP that stitched together all of the concepts they wanted to include in one phrase:
    “Together, We Dare to Maximize.”
    Together spoke to everything they hope to foster in terms of community and collaboration. Dare represents their startup heart by celebrating audacity and breaking boundaries. And maximize represents their ambition to be the best they possibly can be and continuously improve.
    Activating EVP
    Articulating an EVP is only half the battle; Rajkumar and her team still needed to activate it for both employees and candidates. “Together we dare to maximize” is displayed in every Flipkart office. More importantly, that concept and the four pillars that support it are woven into all internal communications, awards, employee forums, and events throughout the year.
    They also measure its resonance each year in their annual employee engagement survey. A team of over 250 employee advocates helps get the word out and shares an honest look at what life at Flipkart is like.
    Aspirational EVP
    Flipkart sees its EVP as aspirational, and they want to ensure that they live up to its promise. Therefore, they used their mission statement to build a 3-year maturity model that articulates every process’s intent, design, experience, and measurement. The goal is to look at everything they do and take the time to align it with their EVP incrementally.
    As always, it is crucial to measure the impact of employer branding to demonstrate its value to key organizational stakeholders. At Flipkart, they compare their engagement statistics to a benchmark list of other companies to assess their performance and identify areas for improvement. Additionally, they have specific metrics for individual campaigns and regularly conduct internal surveys to assess the level of awareness within the organization regarding employer brand themes.
    According to Rajkumar, “Employer brand is not about who you are today; it’s about who you aspire to be.” A good EVP should reflect the organization’s current state and set higher standards for what it can become. Good employer branding presents an opportunity for an organization to improve and live its values, which in turn attracts top talent.

    To follow Malliga Rajkumar’s work in employer brand, connect with her on LinkedIn. For help identifying the values and culture you want to create in your company, get in touch.
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    Industry Experts Reveal 5 Keys to Success In Your First Job

    It’s the moment you’ve been waiting for your whole life. In addition to weddings, having kids, and graduating, your first job is one of the biggest life milestones. With so much pressure on that first job, or “first grown-up job” as some people call it, there are a lot of things to keep in mind.

    You want to impress your boss and co-workers, you want to learn and grow, you want to get along with everyone, and you want to put your best foot forward. With so much to consider it can be helpful to have a list of tips to keep handy for your very first day.

    To find out what early career professionals can do to crush their first job, we hosted a Job Searching 101 event with 5 experts from top-quality organizations across the globe such as Jerome Warfield, Senior Recruiter, University Relations at Lumen Technology, Oscar Cid del Prado, Senior Consulting Campus Recruiter with RSM US, Jamilla Smith, Diversity Recruiter at Bloomberg, and Annie Roden, Lead Recruiter, University Relations & Talent Acquisition at Lumen. In our conversations, they highlighted tips for crushing your first job that include everything from how to dress for your big debut to setting goals.

    [embedded content]

    Dress to Impress

    College is now over and unfortunately, sweatpants and hoodies will no longer fly as your daily attire. Depending on the company you work for and the industry you’re a part of, the dress code may vary. The best things you can do is one, ask your hiring manager what the dress code is, and two, observe your fellow coworkers and try to wear something that is in a similar class.

    What you wear and how you present yourself will shed light on how much you value your job, position at the company, and yourself. Coming in with messy hair, a stained shirt, or otherwise unpresentable makes people think you don’t really care about putting in the effort, even if you do. A safe choice is always a pair of chinos/dress/pants and a casual collared or button-down shirt for guys, and a dress, black pants, and a nice top for girls.

    Be Yourself

    You’ve heard it time and time again – be yourself. This is a rule that needs to be followed right from the interview and going into the job. Yes, you want to present yourself professionally and as a serious candidate but that doesn’t mean you need to be a robot with no personality!

    During the interview, if the timing is appropriate or your interviewer asks you, don’t be afraid to talk about yourself outside the scope of professional work. Who knows if you might even have something in common with the person you’re interviewing that might push your name to the top of the pile! 

    When you actually start your first job, it is important to carry the same attitude and personality you had into your work life. Most people can tell when someone isn’t being authentic and just saying what they think people want to hear. Don’t be a yes person, don’t try to suck up, and don’t be someone you’re not! You’re going to be working with these people every single day, so why wouldn’t you want to bring your true authentic self while also having fun and enjoying every day at the office?

    Learn how to Converse Professionally

    One thing that a lot of people fail to do when transitioning from college to the professional world is learning how to converse professionally. Chances are you’ve spent enough time around friends and family that you’ve developed a relaxed and more carefree style of dialect. While there is nothing wrong with that, you need to know how to switch it on and off when speaking with someone professionally.

    That means no slang, doing away with calling people “dude” or “man,” developing an advanced vocabulary but not an excessive one, and working on your body language! For example, slouching, pacing, and fidgeting are all things that will make you seem less professional in a conversation.

    Confidence is Key

    Right from day one, you need to exude as much confidence as you can carry. First jobs can be scary given that they are new environments with work that might be a little unfamiliar. What you need to do when things are looking a little uncertain is remind yourself that there is a reason why you got the job you did! Your employer saw your potential and now you need to also.

    If you aren’t confident your work may suffer, your manager or senior leader might not consider you for other opportunities, and you won’t feel satisfied with what you’re doing. Imposter syndrome isn’t rare, especially for first jobs, so if you’re ever not feeling confident in yourself it’s important to identify the reasons why and either reach out to your peers or mentor for advice and try to grow your skills!

    Additionally, it is important not to get too overconfident. While it’s important to be sure of what you’re saying, you need to stay humble and portray a mentality that is willing to learn.

    Set Goals for Yourself

    Last but not least, one of the most important things you need to do in your first job is set goals for yourself. This is the beginning of your career! When you set goals for yourself over a 6-month, 1-year, 5-year, and 10-year timeframe you allow yourself to be challenged and motivated to grow. 

    Maybe you want to land a spot on that project you’ve been eyeing. Maybe you want to get to 6 figures by the time you turn 30. Or maybe you even want to become your boss’ boss! As you observe your goals over time, you will become better enabled to identify the necessary steps to accomplish them. With no goals, you won’t have any way to measure how well you’re doing. So if performance is important to you, objectives must be made!

    A few ways to set objectives for yourself include making connections and asking people how they got to where they are. When you identify what people to do to get where they are you become better enabled to get there yourself.

    Your first job is an incredibly exciting and momentous occasion. What you need to do going into that experience is take all the happiness and excitement from securing employment and using it as momentum to crush your job! Chances are other people have experienced the same hurdles and hesitations that you’re going through – like us! Another thing that might happen is you realize that a job is not right for you. And that’s ok! More often than not, your first job won’t be your last. So don’t be afraid to hold your wants and needs to a high degree!

    Using the tips in this guide will ensure that you are making the best impression possible and doing all you can to grow yourself professionally and personally. So when that first job arrives, and it will, make sure you are prepared to do your very best!

    Stay tuned to the WayUp community page to stay on top of all career advice and job searching tips. More

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    The IoT Adventures of One T-Mobile Engineer – From Intern to Product Manager

    From LEGO® and iPads to some of the most complex engineering products in the world, Hari Annamraju has always been interested in the way things are built. For someone like Hari, it was never enough to stand on the sidelines as a student or an impassioned fan. He wanted to live the engineering life and every aspect of it.

    Luckily for Hari, fortune found its way to introduce him to T-Mobile and the company’s revolutionary aspirations in developing and emerging technology. Although he started his career with T-Mobile as an intern, he is now working as an IoT Product Manager Intern spearheading some of the bravest innovations in engineering.

    Given Hari’s incredible three years with T-Mobile, we were eager to chat with him about why he chose to pursue the internship, what he’s learned since being there, and what he hopes to do with his experiences.

    From chasing what he’s passionate about and getting second-to-none exposure to growing as a leader and making lifelong friends, this is Hari’s story as a T-Mobile intern.

    Pursuing a Meaningful Passion

    One thing Hari reiterated during our interview is that passion is one of the most important things someone can have. It was clear that he was brimming with plenty himself.

    The year was 2020 and the gloom of quarantine was just beginning to break the horizon. But in these dark times, something became illuminated to Hari. He noticed that this was a time when everyone wanted to be connected and people were craving human interaction more than ever. 

    When he finally came across T-Mobile, a light went off in his head. What better time to join a company connecting people across the country than now?

    With his ambitions in engineering coming to a head with a new-found pursuit of preserving human connection, Hari dove headfirst into T-Mobile’s emerging technologies internship.

    Second-to-none Experiences

    In the three years that Hari interned at T-Mobile, he got the opportunity to work on projects that directly impacted his fellow employees as well as innovators and developers across the world.

    The first project Hari worked on was a development called Employee Connect. The question for the project was posed; how can we transform the way all 75,000 employees at T-Mobile work on a day-to-day basis?

    The answer was fearless: create software that helps employees align with corporate goals, mature in their careers, and align with one another to create seamless execution on projects and help employees see direct results that make them feel valued for their work.

    From leading scrums to flexing programming muscles that he never knew existed, Hari’s first project as a T-Mobile intern was eye-opening. It dunked him into the deep end of the pool and gave him an experience that welcomed him to the engineering industry with a splash.

    Although I was already impressed hearing about the two summers that Hari spent working on Employee Connect, it was when he started talking about a platform that would change the way developers build products that made me sit up in my chair.

    Offering both a software development toolkit and a hardware development board, DevEdge empowers developers to create the next generation of IoT products while using the Power of T-Mobile’s network. Whether you’d like to control a fleet of drones or you’re creating a mobile Bike-theft defense system, DevEdge helps designers get it done. And Hari was there to make sure that happened.

    But hands-on practical experience wasn’t all that Hari would gain during his time as a T-Mobile intern.

    What Does It Mean to Be a Leader?

    Another alluring feature of T-Mobile’s internships is that they aren’t just building future engineers, they’re building future leaders. For Hari, not a single summer went by where he didn’t find himself growing as a leader and sharpening his abilities to inspire direction.

    His first taste of leadership with T-Mobile was as a scrum master and in his contributions to the Employee Connect project. Some of this work even included him advising his senior colleagues and offering suggestions on workload management.

    It was clear that in the three years he spent at T-Mobile, Hari turned himself into someone people could really follow and take note of. In describing what it means to be a leader, Hari said that it’s not necessarily about directing people, but more so influencing their decisions. 

    The key phrasing here, to “influence someone’s decision” rather than telling them what to do, is what separates Hari apart from other young leaders. Staying humbled enough to win his peers’ respect but intelligent and adept enough to grab the reins when needed.

    While his leadership position may have been chiseled during his time in the UofMagenta program, it was when he worked as an IoT Engineering Intern in Washington state this past summer that his ability to lead really came to life. 

    Sitting in a boardroom with four of his fellow interns, looking over a view of the Seattle cityscape, Hari and his team were charged with creating a new product using their DevEdge platform. Their own “startup” as Hari referred to it with a chuckle and a grin.

    Who would be there to lead that team, none other than Hari Annamraju?

    Friendships, Networking, and an Uplifting Community

    When Hari spoke about the friendships he forged during his time at T-Mobile, it was hard not to see the company as a thriving social community as much as it was a national powerhouse in communication and tech.

    He reflected upon one of the first colleagues he befriended, someone he would chat with often on topics ranging from highly complex engineering concepts like remote controlling full-sized vehicles and fighting wildfires with 5G to banter about the Oscars.

    What was also touching about Hari’s first year at T-Mobile was the farewell he got at the end of the summer. After writing a goodbye/thank you message on the company’s messaging app, Hari was delighted to receive several reactions, comments, and responses from fellow colleagues letting him know that the feeling was very much mutual.

    It’s clear that the culture at T-Mobile is all-for-one and one-for-all, if not through Hari’s early experiences than through his recent exploits as well.

    This idea was underscored, emphasized, and by all means, punctuated by Hari’s recent interaction with a Director at the 5G Hub at T-Mobile – a division looked at as the company’s Excalibur in the world of interconnectivity.

    The conversation seemed like two friends swapping ideas in their neighborhood garage. In reality, they were discussing potentially life-changing consumer IoT applications but it carried on as a very amicable and passion-flavored exchange that two casual acquaintances would have. 

    It was then that I realized the kind of prosperous and collaborative environment that T-Mobile has created. An environment in which wins are better celebrated when stacked on top of each other.

    It didn’t matter that Hari was an intern or that he was interacting with a Director, the culture at T-Mobile purports the idea that no matter who you are or what your position is, you can work, learn, and grow with whoever you want.

    What Hari and T-Mobile also seem to purport time and time again is that anyone can do it, you just need to be passionate enough to take the chance.

    So what are you waiting for? Start browsing open roles inside and outside of T-Mobiles thriving engineering space today and take yourself from entry to executive. More

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    Developing and Activating a New EVP for an Old Company

    The concept of employer brand is still fairly new to the world of business. Articulating an EVP (Employer Value Proposition) is typically on the agenda of management teams; however, not every organization knows how to go about it.
    Hence I was pleased to chat with Kayla Branham, Marketing Manager of Talent Acquisition at security giant ADT. Most of us will be familiar with this company and brand that has been around for over a century. But what is it like to work there?
    Branham points out that every company has an employer brand or employer reputation. The question is how you manage this and how you can highlight what makes your company stand out as an employer. In this case, Branham adapted Allison Kruise’s 3-step model for brand activation to develop a new EVP at ADT.
    Landing on an EVP
    Step one was to investigate what the current employer brand was for ADT. The research undertaken zoomed in on a number of areas, such as:

    How are we perceived as an employer?
    What is on offer to our candidates and employees?
    What makes working at ADT different from other companies?

    The purpose of asking questions to people around the business was to understand perspectives from all talent groups. The research outcome painted a picture of what it’s like to work at ADT.
    On top of speaking to current employees, the team also carried out external research to determine employer brand perception in the public sphere.
    Establishing the EVP
    One word kept popping up in focus groups: Trust. This particular word happens to be essential to the ethos of ADT and it was a natural place to lay the foundations of the EVP around trust. The governing thought was determined:
    “At ADT, you’re entrusted with tomorrow.”
    Next up, Branham and team identified four pillars of the employer value proposition:

    Take ownership
    Work with a great purpose
    Shape the future
    Win together

    “There’s a give-and-get element to each of them. It’s what team members offer to an employer and what the team member is receiving in exchange,” Branham notes.
    Time to activate
    The EVP was launched at the back end of 2022, and before this, it was communicated internally to various stakeholders and teams. The idea was to stoke interest in the upcoming external rollout.
    Branham and team developed a number of content pieces designed to inspire employees and to create engagement. Videos, LinkedIn banners, and social sharing contests were all part of the plan.
    Looking to the future, Branham will be partnering closely with Talent Management to focus on continuing internal activation and adoption. “We want to ensure that our EVP is a lived experience for our team members,” she says. They know that scaling the employer brand internally is the most important thing for growing external awareness.
    The next stop on the journey is to partner with Talent Management to embed the EVP with the employee lifecycle. By scaling internally, the EVP will manifest itself in the public domain in an organic fashion.

    To follow Kayla Branham’s work in employer brand, connect with her on LinkedIn. For help with your own EVP, get in touch. We help you identify the values and culture you want to create in your company.
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    Re-engineering Your 2023 Tech Hiring Strategy (Watch VIDEO on Demand)

    If you are in the market to hire qualified software engineers, you need to modify your 2023 hiring strategy. But how exactly do your recruitment and hiring strategies need to evolve? Watch this on-demand webinar to hear experts discuss key findings and data from Hired’s 2023 State of Software Engineers report. They share advice for re-engineering your strategy and getting top tech positions filled quickly with skilled, high-value talent. 

    Moderated by Founder of Marketing by Maya, Maya Avitan, hear from:

    CTO, Hired, Dave Walters

    VP of Engineering, Greenhouse, Andy Lister

    CEO & Co-Founder, SheTO, Nidhi Gupta

    Read an excerpt of the conversation and access the full webinar video on demand. 

    Maya Avitan, Founder, Marketing by Maya

    Though Hired’s culture is remote-first, there are still major companies placing a heavy focus on bringing talent back into physical locations. However, based on the findings of the report there is a higher demand for remote work options from talent in all major cities including New York, the Bay Area, Los Angeles, and Washington, DC. 

    There is a disconnect between organizations that are searching for location-specific top tech talent that is seeking remote-first roles.

    What do you think about this disconnect and how are companies managing this demand from a hiring perspective?

    Dave Walters, CTO, Hired

    We are seeing a growing percentage of employers pushing for return to office, although the demand for remote engineering talent still remains very high. Remote roles command higher salaries than local roles especially in smaller markets. Enterprise companies are shifting fast in their demand for in-office employees, although a majority of the total positions do remain open to remote. 

    Meanwhile, we’ve continued to see the proportion of jobseekers only seeking remote roles versus in-person or hybrid grow. This shouldn’t be surprising as this demand for remote work started well before the pandemic and the pandemic only further fueled that in recent years. As a tech leader, I know the challenge we’ve all been facing in finding top talent with the right skill sets in past years. That challenge isn’t going to go away anytime soon. 

    Ultimately, despite the high-profile layoffs we’ve heard about in the news, unemployment for tech talent remains low. You have to cast a wider net in your search to be as competitive as possible and an opportune way to do that is by remaining flexible for remote talent around the country. 

    The bottom line is that remote work and flexibility continue to be some of the highest priorities for jobseekers. Promoting remote policies or benefits that allow for flexibility are going to be key strategies for attracting qualified, top tech talent.

    Watch the full collaborative panel discussion to discover: 

    More on how companies are managing the demand for remote-first work 

    Why talent leaders should take candidates from non-traditional educational backgrounds seriously

    The most in-demand software engineering skills are and how they’ve impacted the job market More