Aurelia Butler

Latest story

113 Shares81 Views

Elevating Your Employer Brand: A Deep Dive with CBRE

by

As the world’s largest commercial real estate firm, CBRE understands the power of a strong employer brand. But how does a B2B company like CBRE stand out in a crowded talent market and attract top talent beyond the real estate industry?
To shed light on this, we interviewed Debbie Celado, CBRE’s Global Head of Talent Marketing. Celado, a seasoned expert in employer branding, has successfully navigated the challenges of building and maintaining a strong employer brand at both Citizens Bank and CBRE.
The Unique Challenges of a B2B Employer Brand
CBRE’s business is multifaceted, encompassing outsourcing services, real estate leasing and sales, and workplace consulting. While this diversity offers numerous opportunities, it also presents unique challenges when it comes to employer branding.
As Celado explains, “We are a B2B so our people are everything. They are the services we offer, they deliver those services for our clients, so they are our brand.” This means that attracting and retaining top talent is crucial to CBRE’s success.
One of the biggest challenges is increasing awareness among individuals outside the real estate industry. For roles in engineering, technology, and corporate functions, CBRE needs to cut through the noise and position itself as an attractive employer.
Setting Clear Goals and Measuring Impact
To address these challenges, CBRE has established three key goals for its employer brand strategy:

Increase External Brand Awareness: This involves raising awareness of CBRE as an employer among potential candidates, particularly those outside the real estate industry.
Improve 1st-Year Retention Rate: By focusing on employee experience and engagement, CBRE aims to retain top talent and reduce turnover.
Increase Employee Engagement Scores: A strong employer brand is directly linked to employee engagement, so CBRE seeks to boost overall employee satisfaction.

To measure the impact of their employer brand initiatives, CBRE leverages the Employer Brand Index (EBI) from Link Humans. The EBI provides valuable insights into CBRE’s brand reputation and employee sentiment. By tracking key metrics like brand awareness, employee engagement, and retention rates, CBRE can assess the effectiveness of its strategies and make data-driven decisions.
The Importance of Data-Driven Decision Making
Celado emphasizes the importance of data-driven decision making in employer branding. By analyzing metrics like impressions, site traffic, and sign-ups, CBRE can evaluate the performance of its marketing campaigns and identify areas for improvement.
Additionally, understanding the cost of vacancies can help quantify the ROI of employer branding initiatives. By demonstrating the financial benefits of a strong employer brand, Celado can effectively communicate the value of her team’s work to leadership.
Communicating the Impact of Employer Branding to Leadership
To gain buy-in from leadership, Celado focuses on telling a compelling story with data. Instead of simply presenting raw data, she highlights the impact of employer branding on key business outcomes, such as increased talent acquisition, improved employee retention, and enhanced brand reputation.
By translating complex data into actionable insights, Celado empowers leaders to make informed decisions and invest in employer branding as a strategic priority.
Key Takeaways

People are Your Brand: In a B2B context, employees are the face of the company.
Set Clear Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your employer brand strategy.
Leverage Data: Use data to measure the impact of your initiatives and make data-driven decisions.
Communicate Effectively: Tell a compelling story with data to gain buy-in from leadership.
Focus on Employee Experience: A positive employee experience is essential for building a strong employer brand.

By following these principles, CBRE has successfully elevated its employer brand and attracted top talent from a diverse range of industries. By understanding the unique challenges of a B2B company and leveraging data-driven insights, you can also build a powerful employer brand that drives business success.

Share this post: More

More stories

  • 113 Shares81 Views

    in Employer

    Elevating Your Employer Brand: A Deep Dive with CBRE

    As the world’s largest commercial real estate firm, CBRE understands the power of a strong employer brand. But how does a B2B company like CBRE stand out in a crowded talent market and attract top talent beyond the real estate industry?
    To shed light on this, we interviewed Debbie Celado, CBRE’s Global Head of Talent Marketing. Celado, a seasoned expert in employer branding, has successfully navigated the challenges of building and maintaining a strong employer brand at both Citizens Bank and CBRE.
    The Unique Challenges of a B2B Employer Brand
    CBRE’s business is multifaceted, encompassing outsourcing services, real estate leasing and sales, and workplace consulting. While this diversity offers numerous opportunities, it also presents unique challenges when it comes to employer branding.
    As Celado explains, “We are a B2B so our people are everything. They are the services we offer, they deliver those services for our clients, so they are our brand.” This means that attracting and retaining top talent is crucial to CBRE’s success.
    One of the biggest challenges is increasing awareness among individuals outside the real estate industry. For roles in engineering, technology, and corporate functions, CBRE needs to cut through the noise and position itself as an attractive employer.
    Setting Clear Goals and Measuring Impact
    To address these challenges, CBRE has established three key goals for its employer brand strategy:

    Increase External Brand Awareness: This involves raising awareness of CBRE as an employer among potential candidates, particularly those outside the real estate industry.
    Improve 1st-Year Retention Rate: By focusing on employee experience and engagement, CBRE aims to retain top talent and reduce turnover.
    Increase Employee Engagement Scores: A strong employer brand is directly linked to employee engagement, so CBRE seeks to boost overall employee satisfaction.

    To measure the impact of their employer brand initiatives, CBRE leverages the Employer Brand Index (EBI) from Link Humans. The EBI provides valuable insights into CBRE’s brand reputation and employee sentiment. By tracking key metrics like brand awareness, employee engagement, and retention rates, CBRE can assess the effectiveness of its strategies and make data-driven decisions.
    The Importance of Data-Driven Decision Making
    Celado emphasizes the importance of data-driven decision making in employer branding. By analyzing metrics like impressions, site traffic, and sign-ups, CBRE can evaluate the performance of its marketing campaigns and identify areas for improvement.
    Additionally, understanding the cost of vacancies can help quantify the ROI of employer branding initiatives. By demonstrating the financial benefits of a strong employer brand, Celado can effectively communicate the value of her team’s work to leadership.
    Communicating the Impact of Employer Branding to Leadership
    To gain buy-in from leadership, Celado focuses on telling a compelling story with data. Instead of simply presenting raw data, she highlights the impact of employer branding on key business outcomes, such as increased talent acquisition, improved employee retention, and enhanced brand reputation.
    By translating complex data into actionable insights, Celado empowers leaders to make informed decisions and invest in employer branding as a strategic priority.
    Key Takeaways

    People are Your Brand: In a B2B context, employees are the face of the company.
    Set Clear Goals: Define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your employer brand strategy.
    Leverage Data: Use data to measure the impact of your initiatives and make data-driven decisions.
    Communicate Effectively: Tell a compelling story with data to gain buy-in from leadership.
    Focus on Employee Experience: A positive employee experience is essential for building a strong employer brand.

    By following these principles, CBRE has successfully elevated its employer brand and attracted top talent from a diverse range of industries. By understanding the unique challenges of a B2B company and leveraging data-driven insights, you can also build a powerful employer brand that drives business success.

    Share this post: More

  • 213 Shares99 Views

    in Career Hacks

    The Launchpad for Leaders: How the Kohl’s Store Leadership Programs are Setting Up Early Professionals for Success

    Calling all undergrads and recent grads: kickstart your career with Kohl’s! Finding the right path after college can be overwhelming, but Kohl’s offers internship and trainee programs that prioritize your growth and leadership development. 

    Kohl’s has developed leadership programs that are a launchpad for a meaningful career, allowing self-motivated and inspired individuals to grow, both professionally and personally. Ideal for college students and recent graduates, the Kohl’s Store Leadership Internship and Store Leadership Trainee Program are both designed to give young professionals the tools needed to grow into great leaders. 

    For current college students, the Kohl’s Store Leadership Internship is an interactive, 8-week paid structured training program created with development in mind. Interns are given a peek behind the scenes at running a $10 million to $20 million dollar Kohl’s store. More than just hands-on experience, interns are also invited to exclusive networking events and curate their own individual development plans with their mentors. The Store Leadership Trainee Program is designed for leaders ready to jump-start their careers. Over the 12-week paid program, Store Leadership Trainees (or SLTs/Leaders in Training) develop the skills and experience needed to become a Merchandising Manager at Kohl’s. With direct experience in store-merchandising, sales, and human resources, it is a program built with development in mind. 

    WayUp was able to speak with some impressive individuals who have completed the Kohl’s Store Leadership Internship and are either working towards becoming a Merchandising Manager or currently succeeding in the role.

    One key takeaway from our conversations is that the true strength of these programs is the people. Both professionals mentioned that their favorite part of work was the team they are a part of and how supported they feel. Whether they grew up shopping in the store or strolled by the booth at their college career fair, the connections they made with this brand go beyond what a typical internship offers.

    Additionally, both individuals applauded Kohl’s for their dedication to development.While many internships provide a summer experience, Kohl’s programs are designed to not only provide a summer experience but one that provides hands-on experience and develops leadership skills. At Kohl’s, these programs are designed to enhance your leadership skills so you come out the other side as a Merchandising Manager. 

    From networking events to assigned mentors who help map out career paths, it’s evident from our conversations that Kohl’s is committed to developing the next generation of leaders. These programs are ideal for any current college student or recent grad who wants to kick start their career in the right direction.

    About the Leaders in Training

    Shiyan Reed is someone who knows how to set goals and get after them. As an aspiring intellectual property attorney, Kohl’s was not yet part of her long-term plan. But, after speaking with some Kohl’s store managers at a Texas State University career fair, it was clear the Kohl’s Store Leadership Programs were where she wanted to grow as a leader. Shiyan completed the internship and trainee program at the Pflugerville, Texas location before stepping into her current position as Merchandising Manager at the Leander location.

    As a current Store Leadership Trainee, Sandy McGlothlin has her sights set on her path ahead. Upon completion of her 12-week program, she will step into the role as Merchandising Manager in San Diego. With a Bachelor’s and Master’s degree in Marketing from the University of Arizona, her analytical mindset helps her find solutions to problems in an efficient and effective manner.

    Q: What originally brought you to Kohl’s, and what keeps you there?

    Q: How has Kohl’s fostered and supported your development?

    Q: What are your career goals at Kohl’s?

    Q: What’s one piece of advice that has stuck with you through your career that you would also give to someone newly joining the workforce?

    When it comes to starting your career off on the right foot, making the first step can feel overwhelming. What Kohl’s offers in their leadership programs goes beyond a resumé–it’s an experience that jump-starts an impactful, meaningful career.  

    Want to learn more about the Kohl’s Store Leadership Internship and Store Leadership Trainee Program? Head over to Kohl’s WayUp profile to learn more about the company and browse open roles, upcoming events, and more. More

  • 150 Shares129 Views

    in Career Hacks

    Beyond the Books: Mentorship and Guidance with BDO’s Pathway to Success Program

    Deciding on a career path can be daunting, especially for students early in their post-secondary education. BDO USA, PC offers a unique opportunity for students to participate in a one-on-one mentoring program and explore a variety of career options through its Pathway to Success Program. This program is designed to provide mentorship and personalized career guidance, while giving students a forum to ask questions related to their educational programming and future career goals.

    The Importance of Mentorship

    Bernie Pieters, BDO’s Chief Diversity, Equity and Inclusion Officer and People & Culture Principal, reflects on the power of mentorships, “Mentorship contributes to an individual’s personal and professional development. When you willingly and joyfully mentor others, you create a legacy of leaders.”   

    What sets BDO’s Pathway to Success apart is the exclusive mentor/mentee pairing. Students are matched with a dedicated BDO professional who volunteers their time to assist with career exploration. This relationship allows students to ask questions, bounce ideas, and seek advice on educational programming, major selection, and career exploration. The goal is to foster a relationship that continues long after the six-month commitment.

    Sarah Turcotte, BDO’s National Campus Recruiting Leader, emphasizes that the program is open to both freshmen and sophomores, offering them insights into the profession and preparing them for future internships. She notes, “Really the primary purpose is educational and giving back, trying to help students find the best path for them as individuals and exposing them to new areas they may have an interest in.”

    Open to All

    The program is open to any freshman or sophomore, regardless of university affiliation, major, GPA, or extracurricular involvement. There are no barriers to entry, making it an authentic initiative to give back to the community and guide future professionals into majors and careers that best fit them.

    Discover BDO and Yourself

    Participants have the chance to learn about BDO, its roles, business lines, clients, and company culture. More importantly, they gain insights into themselves and what they should seek in their educational and professional careers. No prior experience is needed, and BDO provides resources and guidance on starting and maintaining successful mentorship relationships.

    Sarah highlights the benefits, stating, “It’s personal growth and development. If they are looking to be engaged with BDO, there’s an added benefit to getting in our pipeline early. Even if they choose a different path, the experience they gain will serve them throughout their careers.”

    A Two-Way Relationship

    The program emphasizes the importance of relationships. BDO professionals dedicate their time to nurture and mentor early-career individuals, but it requires participants to engage actively as well. The more effort students put into the program, the more they will benefit.

    Amritpal Gill, a former mentee, shares his experience: “I remember frantically applying for internships around my sophomore year. I wasn’t completely sure of what I was doing but when doing my research, BDO was the only firm that I knew of that had a mentorship program.”

    Through BDO’s Pathway to Success Program, Gill was paired with Laura Anna Lisi.  Gill and Lisi had similar interests and through Lisi, Gill learned about the firm and developed a lasting relationship. Lisi was working on the same types of clients Gill had a curiosity in and they bonded over shared interests. “BDO paired me with a professional that I had commonalities with. Through Laura, I learned about the firm and when it came time to apply for an internship, I wasn’t just cold applying. I knew where I wanted to be…it was always interesting and exciting.”

    Lisi, an Assurance Principal at BDO, reflects on her role as a mentor: “Pathway to Success is a wonderful program. Ultimately, real success is dependent upon the mentor and mentee forming a relationship. Amritpal and I formed a relationship, and I enjoyed helping him define his path. A lot of my success was due to forming relationships with a lot of people and networking.”

    Bridging the Gap Between Learning and Application

    The Pathway to Success Program is not just about selecting a career or major; it’s a transformative experience that teaches students how their education translates into a professional career. Gill, for example, entered the program unsure about his future. Paired with Lisi, he discovered potential career paths and gained clarity on his professional journey.

    Amritpal reflects on his relationship with Lisi: “Whenever I would reach out…knowing how busy she was…she always made time. That’s what allowed me to build a relationship.”

    The Pathway to Success program’s structure and objectives are designed to attract top talent and prepare individuals for internships. The interviews highlighted the program’s emphasis on diversity and inclusion, ensuring a diverse pool of candidates and creating meaningful relationships.

    BDO’s Pathway to Success Program offers a gateway to success, providing students with the tools and relationships needed to thrive in their careers. These skills will be beneficial throughout the duration of their career. 

    Whether you’re looking to clarify your major or explore different professional opportunities, this program is your steppingstone to a successful future. To learn more about BDO and their Pathway to Success Program, visit their WayUp profile and their website here. More

  • 175 Shares189 Views

    in Career Hacks

    Building Your Career at BlackRock While Powering a New Era of Investment Management Tech

    BlackRock is a global asset manager and a leading provider of investment, advisory, and risk management solutions. As a fiduciary to investors and a leading provider of financial technology with over 19,000 employees, BlackRock helps more and more people experience financial well-being.

    BlackRock is best known for its expertise in asset management, but that would not have been possible without the influence of technology behind the scenes. The main operating system that powers BlackRock is called Aladdin.

    Aladdin (which stands for Asset, Liability, and Debt and Derivative Investment Network) allows investment managers to connect with people and technology while managing their money in real-time. All BlackRock employees touch the products or outputs of the Aladdin platform every day.

    The Power of Aladdin, BlackRock’s Tech Data Platform

    Aladdin is a tech platform that unifies the investment management process to enable scale, provide insights, and support true business transformation. Built by and for market practitioners, the platform helps BlackRock and organizations keep up with the pace of the industry. Clients of the Aladdin platform include asset managers, banks, insurers, pensions, corporations, ecosystem partners, and institutions. Aladdin’s risk analytics are relied upon by over 200 institutions, such as KPMG, Microsoft, and MetLife, as well as BlackRock itself.

    Aladdin has been embedded into the fabric of BlackRock since the early inception of the firm, which differentiates the firm as an investment and risk manager. The firm began to deliver Aladdin to external clients in 1999. As a multi-asset class platform, Aladdin supports risk analytics and the full investment process across equity, fixed income, FX, bank loans, derivatives, and alternatives such as real estate, commodities, and private equity.

    WayUp spoke with Renee Muco, Director and founding member of the firm’s Strategic Initiatives Office (SIO) within Aladdin Product Management (APM), about her experience working with the technology at BlackRock.

    Renee described how Aladdin provides an end-to-end solution for businesses. In terms of the SIO, the team works on building out internal functionality and leads some of the large transformational initiatives for Aladdin.

    Another component that makes the Aladdin platform unique in the industry is how it’s used both internally by BlackRock and sold externally to clients. When looking for career development opportunities, working on a product like Aladdin provides countless benefits for gaining hands-on experience and participating in large-scale projects across the company.

    Building a Career at BlackRock While Powering a New Era of Investment Management Tech

    WayUp also spoke with Desu Imudia, Software Engineer, within Aladdin Product Management (APM), who works in the tech track. She started at BlackRock as an Intern in the BlackRock summer internship program.

    After completing BlackRock’s summer internship program, Desu decided to apply to their Full-Time Analyst Program for software engineers. Over two years, engineers in the program rotate across four different teams and gain new skills. BlackRock is a great place for students and recent grads to start their early careers because of the opportunities and potential for relationship building, all while simultaneously working with state-of-the-art technology that impacts the world every day.

    During her internship, Desu quickly discovered how meaningful it was to work on providing solutions that benefited the real world. Desu also worked with artificial intelligence (AI) in Aladdin in one of the portfolio management tools used to help clients visualize their investment portfolio. She shared how she enjoyed working on the interface with Aladdin projects and using her coding skills to contribute to meaningful projects.

    Desu was excited by the idea of working on a well-known platform like Aladdin and felt empowered working at a company creating an impact in the world. Beyond that, the culture clearly fostered a space to engage with ideas, products, and solutions.

    Expand Your Horizons with BlackRock’s Career Opportunities

    Starting your career at BlackRock may seem most common for finance majors, but there are also countless opportunities across other disciplines within the company, including the variety of technology positions – from design and product development to AI and cloud, and more.

    Prior to joining BlackRock, Renee previously worked in the investment banking and technology space but was interested in finding a new opportunity that leaned into her project management skills. She started out as an engineer, and then she did a mid-year career pivot into project management and business analysis.

    Renee encourages candidates not to limit themselves right away but encourages them to explore different career opportunities across different industries. She also suggests attending recruiting and networking events where they can meet and learn from employees at the firm.

    What to Expect When Applying to Early Career Opportunities at BlackRock

    BlackRock’s summer internship program is a gateway to build connections and start your journey at BlackRock. So, what does the recruiting process look like? Candidates start with the application and a pre-interview assessment. Based on the type of internship, BlackRock wants to provide candidates various opportunities to explore different teams

    The team at BlackRock aims to help intern candidates through this process and ensure they feel equipped for their interviews. In preparation for the application process, we review the programs, highlight business areas available, offer tips for how to strengthen applications and share insights for how to ace the virtual cover letter and/or code test.

    If you are interested in applying for an internship with BlackRock, visit their website for more information. If you’re looking at other career opportunities or want to learn more in general, explore WayUp’s page here. More

  • 163 Shares179 Views

    in Employer

    The Best (and Worst) US Companies to Work for as a Junior Employee

    Does how long you work for a company affect how happy you are at that company?
    It’s the big question that inspired this latest research from the employment experts at resume.io. They analyzed thousands of Glassdoor reviews of the top 54 US companies and then created charts comparing job satisfaction levels among junior and senior staff members.
    Let’s take a look at the results.
    The best and worst companies for junior staff
    According to Glassdoor reviews, tech companies are creating the best environments for their junior staff. Big tech names like Salesforce, Google, and Microsoft top the list of best places to work for career newbies, with average Glassdoor reviews of 4.6 stars out of 5 from current or very recent junior staff.
    Other top scores include familiar names like Dell Technologies, Meta, and Apple.
    Tesla also made the top 10 list despite Elon Musk’s rather demanding management style. Musk banned all remote/homework opportunities at Tesla, telling staff who complained that they “could go and pretend to work somewhere else.” According to one rumor, he once threatened to fire a whole intake of interns for waiting too long in line for coffee.
    The food and beverage service industry is notoriously tough, especially for new starters. So it’s no surprise to see several well-known food/drink service brands on the list of the worst places to work as a junior staff member. McDonald’s, Starbucks, and Burger King scored poorly, with average Glassdoor ratings of 3.5 stars.
    How junior employee satisfaction compares to senior staff workplace satisfaction
    Next up, the study compared junior and senior levels of job satisfaction.
    They found a notable difference in companies like Tesla, Santander, and Oracle, where Glassdoor reviews show that the level of satisfaction among junior-level staff is markedly higher than that among senior staff.
    There’s a different story coming out of McDonald’s and PepsiCo, where senior members of staff report higher levels of workplace satisfaction. But that’s not a bad thing. In fact, it suggests that new employees staying at these firms can expect a longer and happier career in a work environment that supports them in the right way.
    The companies with the happiest junior employees
    Google has the happiest junior staff members. Analysis of its Glassdoor reviews from new staff members shows an average junior employee rating of 4.53 stars.
    “We move at the speed of light,” reads one review posted by a junior UX designer at Google. “But the work is exciting, meaningful, and never dull. Plus, we get tons of support and a never-ending supply of coffee and donuts.”
    Google’s values and culture also align with what many young people want to see in the workplace—more diversity and inclusion. A survey by the World Economic Forum found that over half of Gen Z workers would refuse to work for a company without a diverse leadership team.
    Tech companies where junior staff are happier than senior staff
    Tesla is a great company to work for as a junior member of staff. But stay too long, and you might start to feel a little jaded. That’s because Glassdoor reviews of the firm score far higher when posted by newer staff members. Overall, they are around 0.77 stars higher than reviews by senior staff at the electric car manufacturer.
    There’s also a similar sentiment at Apple, Amazon, and Microsoft, where junior staff report much higher levels of workplace/job satisfaction via Glassdoor reviews.
    Long-term job satisfaction for junior employees in the USA
    The last part of the study created a timeline of job satisfaction for junior employees, demonstrating how it changes over a five-year period.
    And it seems like new job enthusiasm is a very real phenomenon. An analysis of over 20,000 Glassdoor reviews posted between 2020 and 2024 reveals a steady decline in job satisfaction among new starters, falling from an average of 4.15 to 3.92 stars.

    Ashley Murphy of Resume.io graduated with a BA (Hons) in English Literature and Creative Writing from the University of Manchester. He began working as a freelance content writer in 2015. He specializes in technology, higher education, current affairs, the arts, and entrepreneurship.
    Share this post: More

  • 63 Shares169 Views

    in Career Hacks

    Inspiring Career Growth at Synchrony

    Early career opportunities vary from summer internships and externships to entry-level positions. When exploring possibilities in the beginning of your career, rotational programs offer a unique opportunity to gain diverse experiences and to learn how to work with multiple teams – all within one company.

    Synchrony, a Fortune 200 financial services company, inspires career growth from day one. Synchrony is at the heart of many U.S. financial transactions that are made every day and is committed to providing hands-on experiences for its early career talent. The company has a robust early career development program that aims to identify, attract and develop the company’s future leaders.

    Synchrony’s driving force is to be essential to people’s everyday lives by making it easier for the tens of millions of people who rely on us to access their essential needs and everyday wants with consumer financing that works for them – from their first credit card to a lifetime of flexibility. The company is recognized in the industry as a top employer, recently named by Fortune as one of the nation’s top five best companies to work for.

    The Business Leadership Program

    One of the programs that makes Synchrony stand out is its Business Leadership Program (BLP). These early career development programs are designed to accelerate the careers of tomorrow’s leaders.

    The summer internship program is a 10-week program for rising juniors and first-year HR graduate students. As a BLP intern, you will work on projects and participate in meaningful work in your desired field while experiencing the support of the team, mentors, and Synchrony’s award-winning culture. If you are interested in the summer internship program, learn more here.

    The Full-Time BLP program is a two-year, rotational program for graduating university seniors designed to facilitate your career growth across three different disciplines. If you’re still undecided on what you want to pursue professionally, a rotational program could be a great opportunity for you to explore after graduation.

    The Synchrony BLP program has more than 10 different tracks, from sales and relationship management, finance, data analytics, and other areas across the business. The program includes community service, networking and social events.

    The BLP program helps transition graduates into the working world by offering experiences similar to what students had with student clubs and organizations. The participant-led committees include Development, Wellness, Recruiting, and Engagement, providing real-world opportunities for new grads to grow in their communication, planning, and leadership skills.

    Beyond the leadership development gained through the committees, the BLP program also helps accelerate individuals into positions of leadership.

    Creating a Fast Track for Leadership

    One of the top appeals of the BLP program is how it offers early career candidates access to leaders within the organization and helps to advance opportunities for leadership for themselves personally.

    Due to the nature of the program, you gain diverse work experiences across multiple teams and practice areas and are steps ahead of your peers as it relates to career growth.

    Wyatt Craig, SVP Digital Finance – PayPal, who was in the first cohort of the BLP rotational program shared that the biggest differentiator is the support from leadership. Leaders and mentors help you define what you want to do in your career and suggest experiences to help you achieve your goals.

    The investment from leaders continues long after the program ends. Wyatt mentioned the value of the alumni network, which provides mentorship to BLP participants. To help recent graduates transition into the corporate world, these alumni provide guidance on what a career path post-BLP could look like.

    Synchrony continues to invest in its employees and offers ongoing learning opportunities, including tuition benefits, which was essential for Wyatt when he decided to pursue post-grad education.

    Cultivating a Culture of Flexibility and Well-Being

    Through its people-centric culture, Synchrony co-designs programs and initiatives together with employees. The company offers flexible work options, allowing employees to work from home, in the office, or both in a hybrid work environment while redesigning its workspaces to encourage meaningful connections.

    Josh Mugabe, a HRBP BLP, described the company’s emphasis on flexibility and choice.

    Josh also shares how purposeful engagement provides valuable ways early in your career to meet and interact with people in the office. The Synchrony “hubs” or workspaces also provide a collaborative atmosphere to build relationships.

    Synchrony also prioritizes employee well-being in the workplaces, providing comprehensive wellness programs and benefits. For example, the company provides a psychologist onsite and employees can have up to 12 sessions per year at no cost to them personally. The program was built with everyone in mind, including interns.

    Angela King, Sales & Relationship Management BLP, was the first BLP to lead the BLP’s Wellness committee.

    Initiatives include physical activities like intramural sports, the Brooklyn marathon and ice skating in Bryant Park as well as stress reduction and wellness programs including a cooking class, financial literacy, and virtual monthly conversations.

    Gaining Real-World Career Skills

    Angela shared how fast the two years went by and how much she accomplished and grew during that time. She learned about Synchrony and business acumen and increased her confidence, gained insight into her own strengths and weaknesses, and developed leadership skills.

    A rotational program offers tangible work experience that could help you solidify the direction for your career. The program dedicates time for you to explore your interests and learn from different roles and leaders. As you consider possibilities for your life after graduation, we encourage you to look into Synchrony’s rotational program. If you don’t have plans to graduate yet, then you can learn more about the summer 10-week internship program.

    You can learn more about the company here. If you’re interested in starting your career at Synchrony, visit us here to find out more about the internship program, the rotational program, and other early-career opportunities.

    Tags:

    business leadership program,

    career growth,

    early career,

    early career development,

    early career jobs,

    financial services,

    flexibility,

    leadership development,

    rotational program,

    synchrony,

    wellness More

  • 113 Shares189 Views

    in Career Hacks

    A Capital One recruiter’s 3 networking tips for students

    You’ve found the dream job or internship. Whether or not you know someone at the company, it’s in your best interest to invest time in connecting with folks working there; it could be a difference maker in landing a new career opportunity. 

    Chiara, a recruiter for Capital One’s Students & Grads Programs, is here to help you connect and build relationships by sharing her three tips for networking. 

    Take a strategic approach

    It’s absolutely crucial to do your research! You want to connect with someone through a common interest or a mutual colleague or friend. Of course, LinkedIn can be a great place to start, but consider finding people through other platforms.

    Capital One’s Business Resource Groups (BRG)—voluntary, associate-led groups for cultural celebration, community service and professional development—are great ways to expand your network. Many BRGs sponsor and attend career fairs and student conferences, so be on the lookout for them! 

    National organizations and societies are also great for meeting people. Connect with groups that share your identity or professional interest, like the Society of Hispanic Professional Engineers and Rewriting the Code—both of which are Capital One partners. The groups are like your secret weapon for networking, finding resources and getting tailor-made support for your academic and/or professional journey.

    Have a plan

    First things first: Use the “S.E.E.” method when meeting someone. That stands for smile, eye contact and enthusiasm. The S.E.E. method can help set the stage for a great conversation prior to giving your elevator pitch. 

    As for the elevator pitch, think of it as being three parts. Say what you do, what makes you unique and either how you can help them or how they can help you. Practice your pitch beforehand to ensure it flows smoothly and feels natural.  

    As that initial conversation is wrapping up, be sure to get their contact info so you can send a personalized thank you email or LinkedIn message referencing something specific from the conversation. Lastly, follow up with them periodically, whether it’s sharing relevant articles, inviting them to events or simply checking in to see how they’re doing. 

    Be authentic

    Remember, being yourself is the key to building meaningful connections. 

    Don’t try to impress by pretending to be someone you’re not. It can be easy to get caught up in the job or internship search and force yourself to pursue an opportunity that doesn’t feel true to you. You should be building relationships that last beyond one meeting. It’s easier for someone to mentor you or be your advocate when they truly know you and your passions.

    People are more likely to remember and connect with the real you.

    Head over to Capital One’s profile to learn more about the company and browse open roles, upcoming events, and more. More

  • 125 Shares109 Views

    in Career Hacks

    National Intern Day: How You Can Be 2024’s Top Intern

    It’s that time of the year again: National Intern Day! Created by WayUp in 2017, this holiday focuses on celebrating and appreciating the future leaders of the world…interns! NID has gained widespread popularity thanks to media coverage from Good Morning America, multiple Forbes articles, (see here), (and most recently here), participation from companies like NASA, Google, and hundreds of smaller companies every year. This year National Intern Day falls on July 25th, 2024 and we hope everyone is ready to celebrate.

    Every year, WayUp and Yello publish both The Top 100 Intern Program list and the Top 100 Intern List, selecting 100 interns, with one honored as the #1 Top Intern of 2024. You might be thinking, “there’s no chance I’m making it” but believe it or not, any intern can be named the “TOP” intern of the year or make the Top 100 Intern List. It’s true, you don’t have to be a superstar, a superhero, or a celebrity. You just have to be yourself -a hard working, dedicated individual. Don’t believe us? Just check out our previous winners here. This year’s nomination form is still live and we’re going to show you how you could  become a part of the list…

    Eligibility Requirements

    Have been an intern between September 2023 and August 2024

    Submit your nomination here by August 9th, 2024 at 11:59pm EST

    Tips & Frequently Asked Questions:

    Who is eligible for nomination of 2024 Top Intern?

    Anyone who has been an intern between September 2023 and August 2024

    How are winners determined?

    The 100 interns who make the list are chosen by a panel of judges who consider the strength of nominations, voting totals, and social media promotion.

    How do I nominate myself?

    Click here to submit your nomination follow the steps below: 

    To start a nomination, select “I am an Intern” 

    Complete the form fields; progress can be saved and returned to later.

    Submit the completed form.

    Share your nomination with your network to increase your vote totals and make sure to use #NationalInternDay.

    When are applications due?

    Friday, August 9th, 2024 by 11:59 pm EST

    When is the list announced?

    Middle of August

    Now that you have the info, we’ll show you how your nomination can be a winner. We’ve curated some tips, tricks, and advice to help guide you.

    We spoke with Yello/WayUp staff, past NID winners, and campus recruiting professionals about what it takes to be a top intern. Here’s what they had to say:

    Show, don’t tell. 

    Similar to writing a standout resume, quantify some of your accomplishments thus far in your internship. On your National Intern Day nomination, you will be asked a series of questions that have to do with what you do in your internship, what you’ve learned, and how it has shaped your career goals. What impact have you made on your team? What processes have you improved or implemented? Brag on yourself and use quantifiable data to back it up. 

    It’s okay to over-explain

    Some of the NID nominations that have been the most impressive were able to give a lot of detail about the complexities of their projects. This doesn’t mean writing a one-page report when explaining the projects or day-to-day responsibilities of your internships. Instead, make sure it is crystal clear not only what you worked on, but the impact this had on you, the organization, and the team you worked with. 

    Spread the word.

    Tap into your network: get your connections to vote for you and get the word out there. We’ve even created a template for you to share your nomination with your network. Engage with your friends, family, and connections by marketing yourself. Make sure you’re using the hashtag #NationalInternDay in your social media posts. 

    Apply Early

    Lastly, the worst thing you can do if you’re trying to make it on the “Top 100 Interns” list for 2024 is wait to apply. The sooner you get your application in, the better, so fill out an application and see if you have what it takes to make the cut!

    Walk the walk

    Be the top intern you believe you can be and want to be recognized as. In your day to day internship, ask questions, and don’t be afraid to speak up. Be on time and act professional. Go out of your way to get to know people and make connections. Keep track of your tasks and accomplishments. Learn as much as you can and be a sponge. By actually “being” a top intern, you’re going to have people wanting to vote for your nomination and see you succeed. 

    You’re now one step closer to TOP 100 and being a future leader. You’ve got the tips, tricks, and expert advice to be one of 2024’s top interns. We’re looking forward to your nomination so make sure to submit one here. More