Employment:
Full Time
PR & External Communications – Manager – KSA
Line of Service
Internal Firm Services
Industry/Sector
Not Applicable
Specialism
IFS – Clients & Markets
Management Level
Manager
Job Description & Summary
A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You’ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC’s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
Our Marketing and Public Relations team is responsible for PwC’s external media relations and social media strategy. As part of our team, you’ll help with social media account management, media relationship management, and identifying new and emerging opportunities for the Firm.
Role:
We are seeking to recruit a confident, dynamic and experienced individual who can demonstrate a good understanding of the professional services market; show proven experience in developing and delivering impactful communication campaigns; and bring new creativity, ideas and experience to the team. The successful applicant will be articulate, digitally savvy, have a nose for news, an innovative approach to PR and external communications, and sound judgement.
Key responsibilities:
– Work closely with internal stakeholders and spokespeople to drive positive, innovative and impactful communication campaigns from start to finish that are aimed at enhancing the firm’s reputation.
– Design and implement communication campaigns built on thought leadership, market developments and market-led initiatives.
– Provide advice and guidance on the content and positioning, while setting campaign strategy and building tactical plans across a full range of channels including traditional media and social media.
– Exercise judgment and advise regarding message tone, format, timing, vehicle, and audience to ensure the best and most effective approach to achieving the campaign’s goals.
– Establish SMART metrics for campaigns and evaluate impact.
– Make relevant strategic connections to other campaigns and/or activities.
– Deliver effective and well thought out media contact programmes for key spokespeople, and build strong working relationships with internal and external stakeholders such as the marketing team and media outlets.
– Execute key aspects of the communication strategy, working with SMEs as necessary to develop content: core narrative, key messages, talking points for different stakeholder groups, FAQs, press releases.
– Identify and respond to unexpected short-term media opportunities and risks in coordination with the external communications leader
– Collaborate with colleagues across the Clients & Markets team to identify opportunities for integrated communication across multiple platforms.
– Manage and coach junior team members
Requirements
– Strong understanding of the professional services sector
– Ideally at least 4-6 years of solid media relations / communications experience, preferably at a senior level within a services / business-to business environment – in house or agency.
– Track record of managing and delivering high impact PR campaigns and handling challenging and complex technical matters and sensitive issues.
– Experience in analysing and interpreting complex data, reports and surveys.
– Strong network of relevant journalist and industry contacts.
– Excellent writing and analytical skills, and proven ability to plan, manage and deliver projects.
– Strong stakeholder-management skills and ability to manage multiple projects.
– Proven ability using digital and social media as effective media relations tools.
– Bilingual in Arabic and English, with strong English language proficiency.
Attributes:
– Proactive, perceptive and considered.
– Tenacious, hard-working and resilient.
– Analytical with high attention to detail.
– Strong understanding of business and current affairs, and interest in a wide range of industries.
– Confident self-starter who is also a collaborative team player.
Travel Requirements
0%
Available for Work Visa Sponsorship?
Yes
Government Clearance Required?
No
PwC firms help organizations and individuals to create the value they’re looking for.
We’re a network of firms in 158 countries with close to 169,000 people who are committed to delivering quality in assurance, tax and advisory services. PwC is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the global PwC network.
In our 3 key areas of business or Lines of Service Assurance, Tax, and Advisory we work with our clients from business start ups to the worlds leading organizations to measure, protect and enhance the things that matter most to them.
We help our own people to learn, discover, develop and make a real difference all the way through their working lives. And we have big ambitions to grow.
PwC Middle East Region is part of what we call the Central Cluster and includes the UK, Europe and Africa as well as the Middle East. The region consists of 12 markets – UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Egypt, Libya, Iraq and Palestine.
PwC has been established in the region for over 40 years, we already employ over 4500 people and we are on course to become the Middle East number one professional service firm.
Source: Job Posting - gulftalent.com
