Employment: Contract
Family sponsored preferred – Available Immediate
Job Summary:
As part of the digital media team, this role provides end to end support to run all of Company’s social media channels including but not limited to LinkedIn, Twitter, Instagram and Facebook pages. The role will provide both strategic and executional support to ensure that Company’s social channels are up to date and deliver on company objectives to drive brand awareness, generate quality leads in the most efficient manner.
Key Accountabilities:
– Social Media Strategy, Content Creation and Management
– Social Media Community Management
– Social Media Design & Assets
– Measuring, Optimization & Reporting
Social Media Strategy, Content Creation And Management:
– Support development and implementation a holistic social media strategy, relevant KPIs in line with company objectives, social media policy and procedures for all of the Company’s social channels including but not limited to LinkedIn, Twitter, Instagram and Facebook.
– Support the development and manage the Company’s social media content pillars, ensure that social media activities are in sync with the established pillars. Review and update the content pillars from time to time based on company objectives
– Oversee the execution of social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
– Devise social content strategies and framework to develop content themes, creation and maintenance of content plans/calendars to support various company and stakeholder initiatives with aim to drive department KPIs including but not limited to Brand Awareness, Lead Generation in an efficient manner
– Drive approaches and actions to build social presence, ensuring key content is delivered to the audiences and maximizes efforts as well as ensuring cost effectiveness by using a healthy mix of own, paid and earned channels.
– Identify, brainstorm and, where appropriate, implement the latest social media trends and technologies affecting company industry
– Ensure all social accounts are secure with strong passwords and two step verification where applicable
Social Media Community Management:
– Manage day to day interactions with audiences on social media channels including general and specific queries about the Company, complaints and liaise with relevant stakeholders to provide a timely response
– Maintain a comprehensive log of social media responses to track query types and their resolution.
– Take into account all latest best practices for community management while performing all related tasks
Social Media Design & Assets:
– Attend client events as necessary and ensure reporting with photographs and short videos in social media quality
– Ensure post-production such as adding headlines, subtitles, music, and logo(s)
– Adapt content for different formats/platforms according to best practices
– Produce short and simple animations to be used on social media
– Work with English and Arabic copywriters to develop compelling captions for content produced, including relevant tags and hashtags
– Liaise with in-house and out-house teams to create social content, such as but not limited to, videos, photoshoots, animations.
Measuring & Optimization & Reporting:
– Continuously measure all social media activities in terms of channel performance, content performance, engagement rates, video completion rates through platform specific analytics tools and also 3rd party tools like Sprout Social, etc.
– Continuously analyze all social media activities to recommend optimizations to the content types, carry out changes to the content calendar, ensure newer content formats are tested and recommended for future use based on their performance
– Process raw data from social media reporting tools including platform tools and 3rd party tools.
– Data can be, but not limited to social media impressions, engagements (likes and comments), followers, video views, link clicks, and form submissions.
– Supply reporting numbers and analysis for periodic reports (monthly, quarterly, annual and ad hoc) for both the department and the company.
Qualifications and Experience:
– Minimum Qualifications: Bachelor’s degree in Marketing, Communications, Business Administration or other related discipline.
– Minimum Experience: Minimum 5 years of relevant experience in social media management
A leading Financial Organization in Qatar.
Source: Job Posting - gulftalent.com
