Objectives:
• Develop and build an industry-leading Pan Bank Loyalty Program in order to support Bank’s goals and objectives. This will improve customer retention, attract new and generate revenue for the organization.
Main responsibilities:
Business and products development:
• Key responsibility for the implementation of customer loyalty program platform and on-going development ensuring it delivers on the Banks strategic objective.
• Conduct market research as required to understand the behaviors and motivations of customers in relation to the Rewards program campaigns. Incorporate any insights into future strategic, planning for the rewards program.
• Liaise with other Business Units to implement joint promotional opportunities to maximize customer buy-in and to promote the program.
• Work with the partner to conduct regular review of competing loyalty programs and keep abreast of emerging trends in the loyalty space.
• Explore new opportunities to collaborate with partners to generate additional revenues.
• Monitor and assess campaign effectiveness and ways to improve activities.
• Manage programs and campaigns to increase Customer engagement and usage of the Bank products – contributing to spends and Revenues.
Financial:
• Deliver budgeted revenue targets and drive growth on the identified products.
Rewards Management:
• Manage multiple partners and work on multiple programs to increase redemption.
Marketing & Advertising:
• Work closely with the internal marketing team and with the Advertising Agency, Media Agency for all ATL and BTL campaigns.
On-boarding:
• Support the out-bound calling team to follow the documented process; with calling data, training, marketing tools and strategic offers.
Retention:
• Support the retention team: with dynamic retention tools, training.
Stakeholder Management:
• Work closely with stakeholders; Segment, Client Relationships, Call Centre, Operations, Technology, Marketing, Legal, Compliance, Operational Risk and Operations for swift and seamless execution of product and portfolio management activities. Ensure compliance with all business regulations (local and group).
Partnerships & Strategic Alliances:
• Manage Strategic Alliances with a variety of partners to contribute to Customer engagement.
Other interactions: Internal IT/Business heads/Risk/Compliance/Operations Regulatory Bodies/ Competitors/Vendors/Third Party processors
Closing Date: Sunday 22nd of March 2020
University Qualifications:
• BA in Business/ Finance discipline preferred.
Nature and length of previous experience:
• Minimum 5 years of relevant experience with minimum 2-3 years of experience in Loyalty or similar.
Specialist knowledge:
• Strong communication & Business presentation skills
• Excellent computer skills
• Excellent analytical skills
• Strong planning skills
• Good understanding of market research
• Good understanding of product development process and procedures as well as strategic vision of the organizational goals
Over the past decade, Bank Sohar has emerged as one of Oman’s leading financial institutions, identifying emerging trends and exceeding customer expectations every step of the way. Offering a total lifecycle approach to Retail and Corporate clients, including the growing SME sector, Bank Sohar provides a comprehensive and flexible range of products and services while adhering to the highest standards of integrity.
Bank Sohar has witnessed steady growth establishing itself as one of the most prominent banks in the country. As a matter of fact, the Bank’s assets, since inception has grown by a compounded annual growth rate (CAGR) of approximately 20%. It has managed to maintain steady financial performance throughout the last two years despite challenging market conditions; a clear testament to the strength of Bank Sohar’s business model, loyalty of its customers, vision of the Board of Directors, and collective efforts of the Bank staff.
Bank Sohar’s strategies, customer and community focused approach, and financial strength have earned countless awards and recognitions over these past ten years. These range from excellence in performance, products and service quality, customer service, social media, and Corporate Social Responsibility (CSR); each of which serves as a testament of the Bank’s commitment to uphold excellence in all its endeavours.
Source: Job Posting - gulftalent.com
