Employment:
Full Time
Performance Marketing Executive (Dubai)
Your role
As a Performance Marketing Executive at Deriv, you’ll build effective multi-channel marketing strategies and manage marketing campaigns for our web and mobile platforms. You’ll be responsible for the organisation’s digital accounts and the campaigns (paid and otherwise) running on social media, display, and programmatic channels. You’ll infuse life into new campaigns, drive their planning to execution, and be focused on the campaign results to ensure they meet the targeted key performance metrics. We expect you to be the brand custodian, ensuring increased trust and recognition in the fintech industry. Your insights into performance marketing in the online marketing ecosystem will be crucial for client acquisition and customer revenue.
Your challenges
-Steer paid media campaigns from scratch — strategise, create and manage marketing campaigns, tackle concerns with solutions, and measure the engagement metrics on our website, mobile applications, and social channels.
-Handle budgets and recommend modifications to ad spendings to effectively utilise the organisation’s resources.
-Implement and measure the effectiveness of paid advertising on our mobile app to drive installs and engagement.
-Collaborate with content and design teams to optimise marketing content.
-Implement new digital marketing trends and technologies in our marketing efforts (webinars, webcasts) to generate leads and promote our products and services.
-Create reports for key performance metrics, goals and revenue tracking, and other paid search efforts.
What you have
-University degree in marketing, communications, business, or equivalent work experience
-3+ years of experience in handling performance of digital accounts across websites, social media, and mobile applications
-Familiarity with search engine optimisation (SEO), pay-per-click advertising, the customer user journey and user account lifecycle, lead generation and customer retention principles, and social media marketing
-Good knowledge of Google Analytics, mobile app marketing and attribution tools such as Adjust, Appsflyer, or Annie, and marketing automation tools such as Customer.io.
-Excellent understanding of conversion rate optimization for banners, landing pages and the customer activation funnel.
Strong analytical and communication skills
-Current country of residence: UAE
-Excellent spoken and written English communication skills
What’s good to have
-Experience in using Google Tag Manager (GTM)
-Work experience in the fintech or e-commerce industry
What we’ll give you
-Exciting work challenges
-Collaborative work environment
-Career advancement opportunities
-Market-based salary
-Annual performance bonus
-Medical insurance
-Housing and transportation allowance
-Casual dress code
-Work permit
-Training sessions and webinars to help you advance your career
-Intensive and interesting onboarding programme for newcomers
-State-of-the-art tech stack
-Inspiring work environment and creative freedom
We’re Deriv. We’re all about trading. We’re the geeky upstarts who pioneered an industry. That was more than 20 years ago, and we’re still going strong. Today, we work across continents and serve over a million traders from around the globe. Join us. Grow with us.
Source: Job Posting - gulftalent.com
