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    The Reskilling Revolution: How Asia-Pacific is Leading the Charge in the Future of Work

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    The landscape of work is undergoing a dramatic transformation across the globe. But in the Asia-Pacific (APAC) region, something truly remarkable is brewing. Here, innovation, flexibility, and a willingness to embrace change are shaping the future of work in exciting ways. This article explores five key trends that will define the APAC workplace and how talent acquisition, recruitment, HR, and employer branding professionals can navigate this evolving landscape.
    1. From Routine to Revolution: The Rise of the Innovation-Driven Workforce
    Gone are the days of rote memorization and repetitive tasks. APAC is experiencing a rapid shift towards a workforce that values creativity, problem-solving, and critical thinking. A McKinsey & Company report predicts that by 2040, China and India will contribute a staggering 50% of global GDP. This economic boom is pushing APAC companies to automate routine tasks at an unprecedented rate.
    The focus is now on upskilling employees for roles that require a different skillset – one that prioritizes digital fluency, analytical thinking, and the ability to solve complex problems. Singapore’s ambitious goal of achieving a 50% job transformation rate by 2025 (as highlighted by LinkedIn’s Jobs on the Rise Report) underscores the urgency for innovation-driven skill development. Leading companies like Alibaba, Tencent, and Huawei are at the forefront of this movement, heavily investing in R&D and fostering dynamic cultures of innovation.
    Actionable Insights:

    Conduct skills gap analyses to identify areas where your workforce needs upskilling or reskilling.
    Partner with training providers to offer relevant courses and workshops on topics like data analysis, problem-solving, and digital communication.
    Encourage a culture of continuous learning by providing employees with opportunities to attend conferences, workshops, and online courses.

    2. Bridging the Gap: The Rise of the Hybrid Workforce Model
    Remote work isn’t a perk anymore; it’s a reality for a significant portion of the APAC workforce. A recent M Moser Associates survey reveals that a staggering 45% of Asian employees prefer a hybrid work model, significantly higher than the global average of 37%. Companies like Fujitsu, with their “smart work” policy, and Grab, with their “flexible work” program, are recognizing this shift and proactively responding to employee preferences.
    This flexibility allows them to attract top talent in a competitive market while catering to the evolving needs of their existing workforce. However, creating a seamless integration between remote and on-site teams, fostering employee engagement in a hybrid environment, and navigating legal and logistical hurdles remain crucial challenges that HR professionals need to address.
    Actionable Insights:

    Develop clear policies and guidelines for remote work arrangements, including communication protocols, expectations around performance, and data security measures.
    Invest in collaboration tools and technologies that facilitate seamless communication and teamwork between remote and on-site employees.
    Organize regular virtual and in-person team-building activities to maintain employee engagement and company culture in a hybrid environment.

    3. The Human Touch in the Age of Automation: The Skills of the Future
    As automation and artificial intelligence (AI) redefine job roles, the need for a blended skillset becomes paramount. While technical expertise is important, the World Economic Forum emphasizes the growing importance of “soft skills” in the APAC region, particularly analytical thinking and design/user experience.
    AgileHRO predicts a rise in demand for skills like data analysis, problem-solving, and digital communication, coupled with empathy, emotional intelligence, and the ability to build strong human connections. This focus on “soft skills” positions Asian workforces to excel in an environment where building rapport and adapting to change are key differentiators.
    Actionable Insights:

    Integrate soft skills training into your employee development programs, focusing on areas like communication, collaboration, and emotional intelligence.
    Encourage teamwork and cross-functional collaboration to promote idea exchange and the development of essential soft skills.
    Recognize and reward employees who demonstrate valuable soft skills such as leadership, problem-solving, and adaptability.

    4. Beyond Borders: The Rise of Borderless Talent Acquisition
    The intense competition for talent in Asia is pushing companies to think beyond national borders. With a whopping 90% of the APAC workforce open to remote or hybrid work arrangements (as per PWC Asia Pacific’s Time report), the talent pool is expanding exponentially.
    Singapore, for instance, with its diverse talent pool and thriving startup ecosystem, attracts tech talent from across the region. Companies like Sea Group and Razer leverage this advantage effectively. AgileHRO predicts a rise in “borderless talent acquisition” strategies, where companies utilize remote work flexibility and invest in reskilling and upskilling programs to attract and retain top talent from a global pool. This not only bridges the skills gap but also future-proofs the workforce.
    5. Well-being at the Forefront: Prioritizing Mental Health in the Evolving Workplace
    Compared to other regions, Asia grapples with significantly higher rates of low work productivity, anxiety, and depression. A TELUS Health report highlights this as a “growing concern” for workplace well-being in the region. With a work productivity score of just 47.2 compared to the global average of 58.2 (and significantly lower than the US and Europe), prioritizing mental health is no longer optional for APAC organizations.
    Companies that create supportive work environments that prioritize employee well-being will have a significant competitive edge. Implementing flexible work arrangements, offering comprehensive mental health resources, and fostering a culture of open communication are key to achieving this. Certis’ 2022 Employee Assistant Programme, which provides mental health resources and support to all employees and their families, serves as a commendable example.
    Actionable Insights:

    Implement flexible work arrangements that cater to individual needs and help employees achieve a healthy work-life balance.
    Offer comprehensive mental health resources, including access to employee assistance programs (EAPs) and confidential counseling services.
    Foster a culture of open communication where employees feel comfortable discussing mental health challenges without fear of stigma.
    Promote healthy habits and well-being initiatives, such as mindfulness training and stress management workshops.

    Conclusion
    The future of work in Asia-Pacific is brimming with exciting possibilities. By embracing innovation, agility, and a human-centric approach, talent acquisition, recruitment, HR, and employer branding professionals can navigate this transformative landscape and build a future-proof workforce that thrives in the years to come.
    AgileHRO is a leading provider of innovative HR solutions, empowering organizations to build, manage, and engage a global workforce.
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      Using Data-driven Hiring to Edge out the Competition

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      When times are good, and business is booming, companies can afford to make a few mistakes and sweep a few imperfections “under the rug.” And that’s okay. No process is perfect. However, when business slows down and it’s time for spring cleaning, what was swept under the rug comes to light.
      In other words, during periods of quick growth, companies tend to sacrifice quality of hire for speed. The effects of these decisions surface most clearly when the pace slows down. That can be a sobering moment for companies that stop and take stock of the decisions that worked for them and the ones that worked against them. Recruiting efficiency is an area that is quickly and clearly exposed when this happens. The inefficiencies and the lack — or absence — of sound hiring practices can be seen in cost per hire, turnover, and retraining costs.
      To find improvements in any process, businesses look at data.
      Data, data, everywhere
      We’re not talking about boiling the ocean, but there is meaningful information that can be gathered and put to use everywhere in the recruiting process. Hiring leaders who do not operate with this mindset leave money on the table, which again, is easy to measure in terms of increased cost per hire, decreasing retention, or unsustainable retraining costs.
      Without data measurement, organizations cannot optimize for “all-weather” efficiency.
      Smashfly CMO Lori Sylvia goes all in on the importance of measuring talent data when she says, “If you can’t measure it, it didn’t happen.”
      This is not a call to recruiters to build sophisticated data models, but rather to critically think about how data can help determine who they should be hiring for and how they can best appeal to them.
      Knowing that data is all around us, the question needed to make use of it is: “What data points are the most meaningful to me for this process?” Here are a few tips for recruiters — of all levels — to make leveraging data easy, impactful, and second nature.
      Ask yourself who fits into the talent pool for your business
      The last part is important here. Someone may check all the boxes for the job description and still not succeed at your organization. It can come down to various factors, like culture, level of training, the ability to multitask, or teamwork. Whatever the reason is, hiring success depends on going a level deeper into the candidate profile than the resume.
      Let’s go over an example where the goal was to reduce the number of conversations and increase the quality of conversations with candidates. Brendan Browne, VP of Global Talent Acquisition at LinkedIn, was looking for candidates to fill an engineering role. They took a quality-affinity approach that measured the candidate’s qualifications (their quality) and how highly they thought of the company (their affinity). The criteria for affinity included asking three yes/no questions:

      Do they follow the company?
      Do they share relevant content on their profile?
      Do they have a meaningful first-degree connection?

      Upon reaching out to candidates who ranked higher in affinity, the team experienced a 57% increase in the response rate.
      There was nothing highly technical about the process. It just came down to the team figuring out what data points from each candidate were meaningful to collect. It’s an easy exercise that can be applied across companies and roles.
      Take a microscope to your outreach
      Keep track of your messages. Recruiters shouldn’t shy away from testing new copy, subject lines, and time of day for their candidate outreach. It’s the most obvious yet overlooked metric to gauge the effectiveness of your outreach. Doing this enough will give you a sense of what tone is resonating most with your candidate pool.
      To have reliable data, one cardinal rule is to test one thing at a time. For example, measure how two different groups react to a different subject line or call-to-action alone rather than changing both at the same time.
      If your message has reached a point where you feel it is well and truly optimized and it’s still not meeting your goals, shift your focus to identify weak spots in the candidate journey. There may be moments where engagement is dropping off for enough candidates, signaling a trend to address with an alternative approach — and then measure the success of.
      Think about who else is talking to your dream candidate
      Chances are, the competition is also talking to the same candidates as you. Keeping tabs on competitor hiring activity can help inform your hiring strategy. Think about what the hiring experience is like for the candidate when they talk to you, versus the competition. Check out competitors’ job descriptions and ask yourself:

      How do they communicate the employer value proposition to prospective candidates?
      How candid are they about the salary and benefits they’re offering?
      How much of the company culture and company values shine through in the description?
      How easy or intuitive is the application process?
      Do they show the prospect genuine gratitude for their consideration?
      What would I look to improve in this experience?

      Doing this, even once in a while, helps make sure you’re not falling behind the competition and gives you an opportunity to raise the bar by brainstorming and implementing improvements to your candidate experience.
      Being data-savvy is simply knowing how to answer your biggest questions
      For recruiters, useful information is everywhere. The easiest way to benefit from a data-driven mindset is not to overthink it. Simply start asking questions about any aspect of your recruiting process, and then take measurements to uncover answers.
      The more confident you are about the data you have on talent, their affinity for your company, and your competition’s practices, the better your process will be in finding and appealing to the best candidates.
      Shannon Pritchett is Head of Community at both hireEZ and Evry1 (which she co-founded in 2021). As a talent acquisition leader, she remains passionate about connecting companies with their most valuable asset — people.
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      How Recruiters Can Find Opportunity Amid Uncertainty

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      The forecasts are in, and economists paint a gloomy outlook for the UK economy in the coming months. It has been predicted that Britain risks being the first G7 nation to slip into recession – and the last one to get out of it – which is undoubtedly causing concern amongst business leaders.
      To prepare for challenging times ahead, many organizations are already making tough decisions about where to prioritize investments as budgets tighten. According to new research from LinkedIn, three-quarters of business leaders in the UK are anxious that the current climate will force companies to wind back progress made during the pandemic on important areas of working life such as flexible work, as well as skills development (76%), and employee wellbeing (83%).
      However, this is at odds with what professionals want and has the potential to significantly impact a company’s ability to attract and retain talent. LinkedIn’s Global Talent Trends report finds that flexible work is the biggest factor UK employees value in employers today, even before compensation, with skills development and work-life balance, also featuring high on the list.
      Opportunity for recruiters
      Despite the economic outlook, we’re still seeing a very active labor market with low unemployment levels and a healthy level of job vacancies – with the term ‘jobful recession’ being coined to describe the current climate.
      However, with uncertainty front of mind for many, it has a knock-on effect on how people respond to new opportunities. LinkedIn labor market data reveals that job-seeking behavior in the UK is down compared to the first half of the year, suggesting that people are becoming increasingly reluctant to change jobs during this time of uncertainty. Furthermore, recent LinkedIn research found that 4 in 5 UK business leaders say it’s been difficult to attract talent in the current environment.
      Recruiters play a pivotal role in helping businesses navigate labor market changes, but during periods of uncertainty like the one we’re collectively experiencing now, they have even more of an opportunity to play a strategic adviser role to clients. They are uniquely positioned to help reduce the disconnect between what candidates want and what many employers are now offering by helping companies understand what candidates need in order to consider and pursue new opportunities actively. This is particularly pertinent at a time when many businesses are struggling to find and recruit talent with specific skill sets needed to grow their organizations.
      In a tough hiring environment where people are potentially sheltering in their roles and reluctant to make a change, recruiters can help companies make sense of the hiring market. Here are four key things recruiters should keep front of mind during this time:
      Helping companies understand what candidates want
      The pandemic has changed the world of work as we know it and shifted the needs and wants of employees. This means that it’s more important than ever for recruiters to understand what job seekers want. The biggest shift is the increased desire for greater flexibility in the workplace. For many job seekers now, flexible working arrangements are a deal breaker when considering a new role, let alone accepting one. Recent LinkedIn data highlights the growing preference amongst candidates for flexible working, showing that demand outstrips supply for remote roles – with remote roles making up less than 12% of job ads in the UK, but receiving more than 20% of applications.
      Flexible working will be a key talent magnet for the foreseeable future and can be a core differentiator for recruiters when reaching out to candidates, so featuring an organization’s flexible working policies front and center is going to be key.
      In addition to flexible working, LinkedIn’s recent Global Talent Trends report shows that skills development is a top priority for employees and job seekers. By highlighting a company’s commitment to skills development and the different L&D initiatives that are available, recruiters can help candidates see how a job move can help them develop new skills and progress in their careers.
      Encouraging companies to think skills-first
      For decades, candidates have been assessed on their formal education, experience, and previous job title, which has resulted in companies missing out on high-potential talent. There’s an opportunity for recruiters to help organizations transition to a skills-based hiring approach, where candidates are considered for their skills and future potential. This can help ease the challenges of recruiting in a tight labor market.
      Our data shows that LinkedIn members globally have added 365 million skills to their profiles over the last year, up 43% compared to the previous year. By using skills to screen and search for candidates, rather than relying on direct previous experience, recruiters can help companies unlock new talent pools and source talent from non-traditional backgrounds, which may also help them to improve the diversity of their organization. In addition, recruiters that adopt a skills-based hiring approach will help companies take a ‘select in’ approach to their recruitment, actively bringing in candidates who might not have realized their skills qualified them for the role – rather than just filtering out unsuitable applications. Given we’re still seeing labor market tightness, drawing in new talent this way will be highly valued by businesses.
      Bringing a company’s purpose, culture, and values to life
      More than ever, job seekers are attracted to companies that align with their personal values. When looking for new roles today, it’s more common than not to see candidates challenge and evaluate where a company stands on particular issues they value most, such as DEI or environmental sustainability.
      Recruiters, therefore, need to be well-versed in understanding a company’s purpose and values, ensuring these come through during the hiring process. Recruiters will also need to partner with companies to help them best highlight these attributes to job seekers through their employer branding.
      Data-driven recruiting is the future
      With so much change in the labor market, businesses are increasingly looking for partners who stand out from the crowd and can be truly consultative – providing them with actionable insights grounded in data.
      This means there’s a huge opportunity here for recruitment firms to arm their teams with the right tools to source this data and the skills they need to be able to decipher it. By equipping their teams with these abilities, recruiters can earn a higher seat at the table, providing their clients with strategic advice on workforce planning.
      There is no denying that these are challenging times, but recruiters have a right to be cautiously optimistic and can provide a huge amount of value to clients by playing a more advisory role. By providing counsel and guidance, recruiters can help organizations navigate a tough economic environment, unlocking new talent pools and successfully attracting top talent.
      By Adam Hawkins, Head of Search & Staffing EMEA & LATAM, LinkedIn.
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      How to Cultivate Top Talent While Navigating a Volatile Job Market

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      The current employment landscape is complex and punctuated by uncertainty. Buzzwords like the ‘great resignation’ and ‘great layoffs’ are sparking a shift in hiring strategies among employers, especially as a potential recession is looming. The unemployment rate is at its lowest in 50 years at just 3.5%, yet there remains a strong demand for workers as there are currently 1.7 job vacancies for every unemployed American. In this unusual labor market, recruiters and hiring managers must be prepared to attract the best talent for open positions while anticipating the needs of current and future employees.
      Companies can attract and retain top talent in today’s shifting job market with streamlined candidate communication, a renewed focus on employee mobility, and proactive recruitment strategies.
      Streamline communication tactics.
      The methods used to connect with job seekers and current employees must evolve with rapidly changing technology. Simplified and personalized communication allows recruiters and HR leaders to expedite their entire recruiting process, and in turn, make it easier for potential employees to learn about open positions.
      Text recruiting increases the pace of candidate communication which improves the overall recruiting process for all parties. Sourcing, interviewing, hiring, and more can be bolstered by texting, especially when open rates for this method are near 100%. A study by Gartner found that the average text open rate is 98%, while email has only a 20% open rate. Texting allows recruiters to build rapport and trust with candidates while strengthening the employer brand and improving the candidate experience.
      According to new data from Employ Inc., the largest provider of recruiting and talent acquisition solutions, more than 70% of recruiters know candidates who have received multiple offers at the same time in the last six months alone. When candidates are juggling competing job offers, recruiter timeliness becomes increasingly important. Forty percent of job candidates reject offers because another organization made an offer quicker, according to Top Echelon Network research. Text messaging is one way to get in front of candidates even sooner.
      Focus on referrals and employee mobility.
      Employers can benefit from empowering team members to grow within the organization. Regularly revisiting employee mobility plans and performance management systems can encourage employees to explore more internal opportunities. However, 29% of workers say their employer does not offer a platform or software to make it easy to apply for open internal roles. Optimizing employee talent cycles, offering professional development opportunities, and focusing on internal mobility can ensure roles do not become stagnant.
      Employee referral programs can also be efficient ways for recruiters to discover qualified candidates, while also lowering the average cost-per-hire. The 2021 Job Seeker Nation Report found that more than 80% of workers are likely to click on a job opportunity that someone in their network posted on social media. The same study also found that more than 70% of employees are willing to share job openings at their companies via social media. Platforms like LinkedIn, Facebook, and Twitter can be powerful tools in a company’s talent acquisition strategy and lead to organic employee referrals. Instagram and TikTok should also be considered, especially when recruiting younger candidates.
      Proactively recruit passive candidates.
      Passive candidates are not actively looking for a new job opportunity, but may be open to opportunities that fit their personal and professional goals and needs. According to LinkedIn, passive candidates make up 70% of the talent market.
      Organizations that are active on social media are more likely to be seen by passive candidates. Being active on LinkedIn, Glassdoor, and other social media outlets can help showcase the employer brand and give an inside look at its culture to attract potential employees with similar values. Utilizing social media channels to promote the employer brand can impact the perception of the company for current employees and the overall workforce.
      Nearly 80% of job applicants use social media during their job search, according to Glassdoor. An active LinkedIn profile is especially important for networking with passive candidates and sharing stories of employee growth, exciting client projects, and other company news that may appeal to active job seekers.
      When an employer brand stands out to employees who share similar values, organizations are more likely to attract talent who will root for the company, be passionate about their roles, and show a long-term commitment. Within a job market that is in constant flux, organizations that stay ahead of hiring need to engage candidates proactively will have an advantage. This often involves sourcing, engaging, and attracting candidates ahead of a need to fill a specific position and finding new ways to reach passive candidates.
      These are just some of the strategies recruiters and HR executives can consider in attracting a new pool of candidates. When labor market shifts are difficult to predict, today’s HR leaders must find new ways to attract top talent and retain current employees to benefit companies now and in the long term.
      Written by: Kelly Cruse, vice president of human resources and chief diversity officer of Atlas World Group.
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      The Future Workforce: How to Attract Gen Z Talent

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      By the year 2030, the number of Gen Z employees globally is expected to triple, meaning that those born between 1995 and 2015 will soon make up as much as 30 percent of the workforce worldwide.
      With increasing numbers of Gen Z joining the workforce, it is inevitable that they will play a vital role in shaping the world of work for decades to come. But the question remains around how this generation will change the fabric of workplaces – as this cohort will bring their own vision of what the new world of work should look like.
      LinkedIn data shows that those early in their careers are changing jobs nearly 40 percent more than last year, at more than double the rate of millennials. Just under three-quarters of these career starters attribute this to a career awakening, primarily brought about by the pandemic – with many reporting feeling bored, wanting a job that better aligns with their values, and craving a better work-life balance.
      This leaves employers and recruiters with a new challenge: how can they attract and retain this younger generation of workers in an increasingly competitive labor market?
      Gen Z wants flexibility, not necessarily remote
      It’s clear that to attract Gen Z talent, recruiters will need to understand what matters to them. The pandemic has clearly taught us that flexibility at work is not just a daydream – it’s an expectation. According to our data, Gen Z is the generation most likely to have left – or considered leaving – a job because their employer didn’t offer a feasible flexible work policy (72%), compared to 69% of millennials, 53% of Gen X, and 59% of boomers.
      But this doesn’t necessarily mean that career starters wish to be remote all of the time. Our research of 4,000 Gen Z (18–25-year-old) career starters in the UK, US, France, and Germany suggests that the vast majority (70%) want access to an office, preferring either a mix of office and remote working, or being in the office full-time, compared to just being fully remote.
      For recruiters, the key takeaway here is the importance of flexible working arrangements. That means recognizing the realities of people’s personal situations, including that they may not have an ideal set-up to work from home full-time. Offering flexibility isn’t just essential in attracting and retaining Gen Z talent, but it also represents a huge opportunity to make workplaces fairer, more inclusive, and more equitable. For example, our recent report found greater workplace flexibility could help open up new employment opportunities for 1.3 million people in the UK with disabilities, caring responsibilities, and those based in rural locations.
      Create a culture of continuous learning
      People aren’t just rethinking when, or where they work. But also why. Our recent Workplace Learning Report found that 76% of Gen Z employees cite learning as the key to a successful career. Our data also suggests that two-fifths would be willing to accept a pay cut of up to 5% of their salary for a role that offers better career growth.
      To attract Gen Z talent, companies can promote a culture of continuous learning and highlight the opportunities they’ll provide for career growth. Whether you’re facilitating mentorship opportunities or providing access to learning courses, all of these steps will go a long way to attracting and retaining those at the earliest stages of their careers.
      Remove the barriers of experience inflation
      Recruiters have a crucial role to play in helping their clients to advertise entry-level job roles appropriately. If you’re hiring at the entry-level, you need to ensure that your job postings are reflective of the level of experience career starters will have under their belt.
      Our data found that nearly a third of Gen Z job seekers say that the biggest hindrance they face is not knowing where to start. This is because more often than not, organizations label positions requiring three-plus years of experience as entry-level. This experience inflation is locking top talent out of applying for roles that they perceive themselves to be underqualified for. For example, based on our analysis of LinkedIn data from nearly 4 million jobs posted between December 2017 and August 2021, we found that employers required a minimum of three years of relevant work experience on 35% of their entry-level postings.
      It may seem advantageous to have experienced employees coming in at the entry-level, but companies could end up losing out on top talent in the long term. With Gen Z candidates becoming increasingly selective about the roles they apply for, it’s more important than ever for recruiters to be well-versed in an organization’s purpose, culture, and what makes it stand out. Job postings will not only need to reflect entry-level skills and organizational values, but they will also need to take a skills-based approach to ensure potential candidates aren’t being locked out of these opportunities.
      By Adam Hawkins, Head of Search and Staffing EMEA & LATAM, LinkedIn.
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      Why AI Recruiting is Key to Growth in 2022

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      Business priorities in 2022 have all shifted to center around talent. Primarily, finding it. The Great Resignation, or the Great Reshuffle, or the Big Quit — whatever you want to call it — continues to dominate headlines and highlight the ongoing shortage of labor. But companies need to understand that the skewed supply and demand ratio for talent is here to stay. One study even predicts a global human talent shortage of 85 million workers by 2030.
      Despite this trend seeming to look like old news at this point, many organizations’ hiring programs were still completely caught off guard over the last year. In a report by Hiretual, 61% of recruiters said sourcing talent was their biggest challenge in 2021. At the end of 2020, when asked about their biggest anticipated concern, sourcing talent didn’t even make it to the top three.
      That same report found the second and third biggest challenges for recruiters surveyed went to candidate engagement and employer competition, respectively. Again, when recruiters were asked the same question the year before, neither of these obstacles was high on the list.
      What these responses signal is a shift in priority from inbound to outbound recruiting. That is, rather than relying on workers to go out and find jobs, companies are now having to sell available jobs to workers — and doing so at scale is proving difficult. While companies and recruiters may be beginning to understand this, the amount of LinkedIn posts we’re still seeing from leaders exclaiming, “We’re Hiring!” — expecting qualified prospects to go out of their way and click through to a boring careers page — shows not many have adapted to compete.
      As organizations around the world refine strategies for the future, now is the time to commit to growth, and adapt to achieve it. Companies that do will stand to benefit from a final post-pandemic jolt to productivity, setting themselves up for a more sustainable future. But with more jobs available than there are workers to do them, those that fail to change their recruiting strategy will see their workforce — and success — atrophy.
      Getting More Human With AI
      The pressure is on for talent acquisition, but changing priorities brought on by the pandemic will require recruiters to do more than fill jobs. Going forward, recruiters must offer opportunities that meet heightened needs from talent (such as more inclusive cultures and more flexible work schedules) and align with refined company objectives (like scaling skill sets and leading product innovation).
      To do that effectively, recruiters need to be able to spend more time doing the more human aspects of the job, to provide a better experience to candidates, and better qualify talent for the needs of the business — now and for the future.
      If 2021 investment data is any indication, talent acquisition tech stacks are getting reevaluated. In fact, 62% of companies increased their investment in talent acquisition technology last year, according to Aptitude Research. Because something has to give, more companies than ever before will look to AI recruitment technologies to give themselves a competitive advantage. Here are a few ways AI will help companies address key recruiting challenges in 2022.
      Revealing Blind Spots
      Not all talent is accessible in the same places, and many recruiters are looking for candidates with too narrow of a view into the available talent pool. Usually limited by a handful of disparate job boards, with limited search functionality or candidate profile visibility, talent acquisition pros end up missing access to a large share of qualified talent.
      AI recruiting tools will broaden the scope of available talent. By pulling candidate profile data from multiple talent pools, hiring teams can access significantly more of the total talent population and search from a single source. Some platforms are approaching access to almost a billion candidates. Companies that need to scale growth will have more options, and more opportunities to hire.
      In addition, AI will help recruiting teams remove limitations to how they find talent by mitigating unconscious bias from the process to make more equitable hiring decisions. This works by automatically matching candidates based on the skills relevancy of what a recruiter is looking for, rather than focusing on any other candidate’s features. For example, blind searches can be conducted to remove attributes like gender or race, or even education, to help remove bias and lack of diversity in the hiring process.
      By managing diversity in the outbound phase of the recruiting process — as opposed to scrubbing data in ATSs or CRMs — organizations can take a more proactive approach to make equitable hiring decisions.
      Meeting the Need for Speed
      To reach goals for scale, hiring teams need to shorten the time it takes to bring the right jobs to the right people. With AI, organizations will begin to automate more of the transactional and respective aspects of the hiring process. This will give recruiters more time to focus on building relationships by engaging prospective talent in meaningful ways.
      Without the right technology, recruiters will spend less time adding value to the process. Automation will free up the time it takes for recruiters to facilitate communication by removing manual tasks like bulk outreach, scheduling, and managing candidate pipeline data, so they can spend more time consulting with talent to place them in roles that best fit their interests, ambitions, and experience.
      Teams leveraging AI will encounter fewer obstacles with potential candidates in misaligned job expectations and broken feedback loops, resulting in faster time to hire and smoother onboarding experiences.
      Establishing a Foundation for Growth
      For many candidates, contact with a recruiter is the first moment of exposure they have with an organization. That first impression has the potential to create interest by offering the candidate valuable and relevant experience. It also has the potential to diminish the brand in the eye of prospects and their peers.
      With the help of AI, organizations will set up hiring teams to showcase their brand to candidates in the best light and build a workforce that better supports company objectives for the long run. By engaging talent with a more inclusive approach, increasing the speed and ease of the hiring process, and broadening the scope of talent they see and consider, only organizations leaning on AI will overcome today’s hiring challenges to build workforces that grow.
      Shannon Pritchett is Head of Community at both Hiretual and Evry1 (which she co-founded in 2021). 
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      How Recruitment Marketers Can Utilize Data to Drive Candidate Success

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      More than two million job vacancies are currently available throughout the UK. And so, while it’s still a difficult market to cut through the noise as several organizations restructure in a post-pandemic world, savvy recruiters – and their marketing departments – are tapping into insight in a bid to stand out from the crowd.
      That’s because they realize that a generic ‘InMail’ message via LinkedIn or cold email sent off-the-cuff is unlikely to pique interest in a job seeker who wants more from their recruitment contact if they’re searching for a role with an organization that displays a similar level of passion as them and fits with their culture and values, a flat, impersonal piece of communication simply won’t cut it.
      Yes, there will be recruiters out there who will experience some success when they send out hundreds of ‘batch and blast’ marketing messages to scores of recipients in their contact base. But when a blanket piece of irrelevant content is loosely received by all – and subsequently ignored or deleted altogether – are they making the most of their time, effort, and resources?
      Plus, does this type of content show that they’re genuinely interested in ensuring the right candidate applies for the right job? Perhaps not.
      Like customers searching for products or services, candidates want to feel like the brands they’re communicating with and understand their wants and needs in real-time. That means delivering hyper-personalized content covering available roles that suit that individual’s of-the-moment circumstances – from location to salary requirements – and skillset.
      When that type of marketing message hits the bullseye, recruiters are in a solid position to not only successfully fill a vacancy but attract more talent in the future because they’ve taken the time to get to know their recipients and have responded to their interests. Plus, word-of-mouth endorsement can be an exciting thing.
      Moving away from delivering bland messages
      So, can recruiters make sure they’re sending ultra-individualized comms that effectively cut through the online noise? It comes back to data. When savvy professionals unlock and understand their insight, they’re better placed to deliver digital comms to the right person at the right time.
      Many recruiters have seen them plug in marketing automation to do the ‘heavy lifting’ for them. Armed with an intuitive tool, users can extract critical information on each candidate’s preferences and respond swiftly to their online behaviors.
      To put this into context, if a candidate searches for a particular role and has downloaded a recruitment brand’s guide on ‘The X skills a modern-day construction manager needs,’ users can take this piece of detail and tailor comms specifically for that individual. It could be an invite to a relevant webinar with a construction company CEO or a blog covering the questions to ask in an interview.
      It’s all about utilizing the data they’re already sat on and creating something meaningful for each audience member.
      How to evaluate the strength of your content
      When roles become available, many recruitment marketers might opt to place all their vacancies in a newsletter sent to their database. And for them, a high open and click rate of that email is the measure of success.
      However, while it might be a good piece of content, these ‘vanity metrics’ don’t always tell the whole story. For example, a candidate could have accidentally gone into the email while scrolling through their newsfeed. If they’ve then hit ‘delete’ seconds later, it shows they’re not interested, but the statistics will tell a different tale.
      Instead, recruiters who have plugged in automation can unlock the powers of lead scoring. This means placing a metaphorical figure against each interaction – a ‘9’ for highly engaged recipients down to a ‘1’ for those who aren’t that bothered. As a result, recruiters, and their marketing teams, can prioritize the more significant numbers for further communication because they know they’re speaking to someone keen.
      Not every piece of comms will work
      And finally, it might not be something recruiters, and their marketing teams want to hear, but there won’t always be a winning outcome to every single email sent. That’s because nobody gets things spot-on all the time. So, why should they expect their content to achieve the impossible?
      The difference here though is that, when professionals have data and marketing automation to lean on, they’re immediately in a better position to deliver digital comms that land perfectly into the right person’s inbox at the right time.
      They can also use their clever tool to analyze each email, newsletter, or webpage to understand what’s working and what’s not. And when the latter occurs, they can swiftly tweak and alter copy to try another way of breaking through the noise.
      Overall, recruitment marketers who arm themselves with data – and use it to drive effective content – should soon see their success rate soar, putting themselves way ahead of the competition as a result.
      By Adam Oldfield, CEO at marketing automation platform Force24.
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      How Remote Work Can Foster Inclusion and Psychological Safety

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      People success platform leader Glint, part of LinkedIn, has published results on workplace culture that show that remote work is creating more inclusive and psychologically safe workplace experiences. The company’s Head of EMEA People Science tells us more.
      Our global pandemic-initiated shift to remote work has had many consequences, but one that isn’t called out as much as it should be is equality. In many ways, remote work has equalized opportunities for employees to be heard and seen. In a virtual work environment, every meeting looks the same, and each person takes up the same space on the screen, from the CEO to the intern.
      Virtual work bolsters inclusivity
      Glint has tracked a range of metrics about our changing workplace over the past year. Their latest trends report notes that employers that have committed to supporting remote work appear to be creating more inclusive and psychologically safe work experiences as a result. In companies that support remote working, workers feel freer to speak their minds and see their companies as valuing diversity.
      The analysis used a number of measures to derive its conclusions, including how many remote work-permitted job postings an employer puts on LinkedIn (over 275,000 adverts were surveyed from 375 organizations). Millions of Glint survey responses from over 600 organizations were also fed into the model. The analysis shows that employees at remote work-friendly firms were 14% more likely to feel safe speaking their minds. 9% are more likely to report that their leaders value different perspectives, compared to their peers in less remote work-friendly brands.
      The study shows that virtual work creates many features that can bolster employees’ feelings of inclusivity. Virtual work can provide flexibility to people with caregiving responsibilities, bypass location bias, and reduce the amount of time and energy required to conform to potentially unhelpful ‘professionalism’ standards, for instance.
      As organizations re-examine how to foster diversity, inclusion, and belonging in the new world of work, early signs indicate they’d do well to build on virtual work and expand habits, programs, and tools that help people bring their authentic selves to work.
      Culture in the new world of work
      This matters, as the survey also highlights the fact that what team members see as defining a great work culture has changed dramatically over the first year of the Covid pandemic—50% of the top 10 drivers in 2020 were not in the top 10 in 2019. Opportunities to learn and grow have emerged as the strongest drivers of work culture, shooting up eight positions.
      In the first half of 2020, employees’ sense of belonging also started to impact employee happiness, increasing by 12% to become the second most important characteristic people look for to describe a great work culture. That’s one of the ways in which work culture has changed drastically in 2020. Work culture was once shaped heavily by in-person interactions—coffee breaks, shared meals, team retreats, and the like. But when the pandemic not only stripped away physical interaction but also threatened our safety, the less tangible drivers of work culture—growth opportunities, belonging, and values—became more important to employees.
      There’s also a positive uplift here for recruitment and retention, as the research shows that employees at organizations with highly rated cultures are 31% more likely to recommend working there to peers and contacts, and 15% more likely to report being happy working there.
      Employees want more from their employers now than just a pay packet. They want to be challenged, and they want to work in a space where they can bring their whole selves.
      By Steven Buck, Head of EMEA People Science at Glint.
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      Will Unlimited Annual Leave Become the New Business Normal?

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      Increased productivity, heightened workplace morale, and more competitive benefits packages – these are some of the positive impacts that companies have reported since implementing the ‘unlimited holiday’ scheme.
      This new take on holiday allowance first started to grow within US-based tech start-ups as a way to stand out from their larger competitors but has since been embraced by larger brands – including Netflix and LinkedIn. As a testament to how much the scheme has grown, a recent job board report showed that positions offering the scheme had increased by 20% over the last year.
      How does the scheme work, and will it benefit the business and employee equally?
      There is no rule book for the unlimited holidays offering, and each business has tailored the value proposition differently around the levels of flexibility they’re able to offer their employees – some with success, and others with less so.
      A well-known success story of the Scheme is Roku, a TV Streaming app company based in the US, who no longer offer an official holiday allowance to their staff, but instead promotes the ethos that if your allocated work is completed you can take as much time off you like. The positive result of this can be seen in their 72% net promoter score – with impressive marks given for work/life balance.
      The scheme was less successful, however, for CharlieHR – a software company founded in 2015. Their COO Ben Gately explained in an interview that implementing unlimited holidays created anxiety within the workplace, causing the employees to take less annual leave than when they were given the standard 25 days.
      Although this scheme has mainly been seen within companies founded in the United States, it’s started to move across the pond over recent years. Warren Butler, Marketing Director of the UK-based Microsoft Dynamics Partner, Preact, had the following comments on how the scheme has benefitted their business:
      “We recently implemented the concept of unlimited holidays within our growing team to demonstrate the trust we have in our employees, which they had more than earned since suddenly having to work remotely due to the pandemic. It’s proven fantastic for business morale and applicants for new roles have doubled since we started promoting the benefit on our job specs.”
      Preact is one of the many growing UK-based companies that have adjusted their holiday scheme in this way and seen a positive effect on their employee’s wellbeing. Although the approach isn’t effective within all organizations, these types of flexible benefits will become increasingly necessary to remain competitive within the employment market.
      How to assess if the scheme will work for your business
      If you’re trying to implement new employee benefits within your business and you’re considering the unlimited holiday scheme, here are a few different ways companies have pushed out the offering within their businesses:

      Buy Your Holiday: The most common use of the scheme is allowing employees to purchase extra holiday days by taking a cut in their wages. This can, however, cause resentment within teams if people are in different positions financially.
      Ultimate Flexible Working: This is the scheme that Roku has implemented within their business and has worked well for their employees. For this to be successful within your organization, it’s important to monitor people’s workloads to ensure the scheme is fair.
      Commission Based: This can be a great way to incentivize teams within a business and push productivity, this version of the scheme would have to sit on top of the existing annual holiday allowance.

      Whichever way you intend to push the scheme within your business, it’s essential that you communicate it throughout the workforce on an ongoing basis and monitor productivity alongside holidays taken.
      By Lauren Fowles of Preact.
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