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    What Candidates Want Most, According to New Research

    The labor market continues to favor candidates. With more than 11.4 million job openings and two positions for each unemployed person, according to the latest BLS data, most organizations are scrambling to keep up with the rapid volume of hiring. Workers are leveraging this power to secure new jobs, higher wages, and better benefits. According to Employ’s 2022 Job Seeker Nation Report, 45% of workers are actively looking for a new job within the next year and one-third feel comfortable quitting a job without having another lined up.
    With worker confidence at an all-time high, companies continue to see significant turnover and face a tight labor market in acquiring new talent to fill those open roles. Forty percent of workers have reported high employee turnover at their organization and the same number report increasing workloads as a result and higher rates of burnout.
    Employers must adapt quickly to this reality and align their workplaces with the expectations and preferences of job applicants today. Or they may struggle to attract top talent for their business going forward. According to Employ’s latest report, here’s what candidates want most from employers today.
    Higher Compensation
    Job seekers are well-informed and know what they want from employers. At the top of their priority list is higher compensation, with half believing they could make more simply by switching jobs. Applicants also want more transparency during the hiring process, so be open about the salary or hourly pay for a role. A whopping 82% of candidates reported that they wanted compensation listed in a job description. For companies that can’t compete on salary, stay competitive by competing on speed, transparency, and responsiveness.
    Remote Work & Flexibility
    The shift in the job market has shown that most candidates want the option to perform their jobs remotely, with 65% believing it’s important in their decision to accept or reject a job. The report also found that nearly half of workers are willing to accept a lower salary to work remotely, and 30% said their ideal workplace setup is 100% remote.
    Although there’s an increased desire for more workplace flexibility, company culture also remains critical. More than half of workers believe that culture is just as important in an increasingly remote work environment, and one-third of workers who left a job in the first 90 days said it was due to poor company culture.
    Overall, it’s essential to set the expectations for remote work policies at the beginning of the hiring process and reiterate them during each step—this helps to inform candidates to make the best decision for their needs.
    A Positive Candidate Experience
    High-quality talent is increasingly difficult to find, and it is even more challenging to convert top candidates into applicants. That’s why a seamless, positive candidate experience in every interaction is key to attracting and converting top talent. Candidates want an easy, fast, intuitive application process, and they want technology that will match them to the right roles and answer their questions throughout the recruitment process.
    According to Employ’s report, 35% said the most frustrating part of the job search was dealing with non-responsive employers and hiring managers. They also want recruiters to focus less on cover letters, resume gaps, and their social media pages, and work to shorten the feedback loop.
    In addition, candidates want an honest look at the daily responsibilities of the role, what the company culture is like, and how much the position pays. Increased transparency during the hiring process helps accurately manage expectations and can help more quickly find the right candidate for the role.
    Companies that fail to be transparent during the hiring process may struggle to retain talent. The latest Employ report revealed that one-third of new hires surveyed leave jobs within the first 90 days due to misaligned expectations, poor onboarding experiences, and bad company culture.
    Mental Health Support
    While the pandemic inspired 63% of workers to focus more on their mental health, employers have been scaling back on making these resources and benefits available to workers. In fact, only 40% of workers say that their employer provides mental health benefits or resources—the lowest level in the past three years.
    The need for mental health resources has never been greater. Increased workloads for employees, especially if they do not receive the compensation to reflect additional work, is taking a toll on workers. Companies must ensure they prioritize mental health resources and leverage them as a competitive differentiator as part of their talent acquisition efforts.
    Change Is the Constant
    In a labor market that’s constantly changing, it’s important to stay nimble, especially when it comes to attracting, nurturing, and connecting with candidates. And while adapting to this state of constant flux should come as no surprise, it can still feel daunting. The best organizations will continue to rise to the occasion by meeting the needs of candidates based on their own terms. Make sure to stay current on what workers are looking for, or risk losing out on top talent who will bolster the organization’s performance for the short and long term.
    By: Allie Kelly, Chief Marketing Officer, Employ Inc.
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    How Can Job Seekers Make Themselves More Attractive to Recruiters?

    Just as the labor market changes quickly and unexpectedly, so too does the recruiting industry. As the workforce rebounds from COVID-19 and unemployment rates continue to drop, job seekers have more options from which to choose, making hiring increasingly difficult for employers, and sourcing top talent more challenging for recruiters.
    Though job seekers may have more options than in the past two years, this doesn’t mean they will all be viable. The Great Resignation has made qualified candidates a rare commodity, making it even more important for both active and passive job seekers to showcase themselves in ways that make them attractive to recruiters when their skills are a match for open positions. Let’s look at some areas job seekers should focus on in order to ensure they appear on recruiters’ radars.
    Prioritize Personal Brand
    A strong personal brand is always an asset to a job search, and for some jobs, it’s essential. Recruiters want to see that candidates maintain a professional online persona. While most job seekers know to optimize their LinkedIn page for their search, if their other social media pages are filled with self-indulgent photos or negative or offensive content, this could be a red flag for recruiters who may be hesitant to submit such candidates to their clients. Similarly, it could be a turn-off to employers who may feel such online behavior shows immaturity or irresponsibility and doesn’t match their values. Despite the common belief that everyone should be free to express themselves, particularly on non-business-related sites like Facebook and Instagram, job seekers should take extra care to send a message of professionalism across all social media platforms.
    Focus Efforts
    It’s not uncommon for recruiters to receive dozens, if not hundreds, of applications for each of their open positions. Job seekers should be sure to only target those positions for which they’re qualified, and not inundate recruiters or employers with resumes for any and all positions to try to gain their attention. This approach may attract the wrong kind of attention, causing the candidate’s name to be remembered for always being unqualified. Instead, job seekers should focus on positions that relate to their skills and experience, and customize their resume for each position they apply to by including relevant keywords from the job description and supporting numbers and accomplishments. Also, candidates who don’t hear back from recruiters after applying should limit their follow-up to one time to avoid coming across as too persistent or aggressive.
    Demonstrate Knowledge
    Job seekers who use their spare time to share news, information, and knowledge with their networks will automatically have an edge over their competition. As recruiters scour the internet and resume databases for top talent, the more choices there are, the more they look for something in candidates’ profiles that makes them stand out. Those who write blogs, share articles, are active in LinkedIn groups, or network and interact with others in the industry make a far better impression than those who only appear interested in having fun online. While not all online activity has to be work-related, job seekers should try to maintain a healthy balance in order to send the right message to recruiters and potential employers.
    Stay Up to Date
    Few things are as frustrating to a recruiter as an interested candidate who has neglected to update his or her contact info. Depending upon whether there are ample qualified candidates to choose from, recruiters will either take time out of their busy schedule to source the candidate’s contact info online or just move on to the next qualified individual. Passive candidates with rare and in-demand skill sets may be indifferent to losing out on an opportunity or creating extra work for recruiters. But for job seekers with a greater sense of urgency, should ensure their contact info is updated and they are easily reachable and quick to respond.
    Continue Learning
    One sure way job seekers can endear themselves to recruiters and prospective employers is through a record of continuous learning. In addition to hiring for education, skills, and experience, most employers also want to hire candidates who are always looking to acquire knowledge. This may be more difficult for those currently employed in a demanding field. However, for job seekers needing to break up the monotony of a full-time search, taking a class or working toward a certification could give them an edge when competing with a number of other qualified candidates.
    Volunteer
    Regardless of industry, every recruiter and employer looks favorably upon volunteerism. During the hiring process, recruiters often take note of what candidates do in their spare time in order to determine how they may fit with a company’s culture. Those who donate their time to charitable causes while listing their volunteer activities on their resume or sharing them on social media show recruiters that they share values with employers committed to community involvement and that they’re interested in helping others and working for something greater than just a paycheck.
    The recruiting industry is constantly evolving. As decreasing unemployment rates have made sourcing top talent more difficult, applicant tracking systems, big data, and artificial intelligence have attempted to streamline talent identification, while also causing recruiters’ roles to change in the hiring process. In response, job seekers must ensure they remain adaptable as well. Though knowledge and experience will always be in demand, candidates must focus on those skills and attributes that will make them stand out among others with similar backgrounds, and how to showcase these to recruiters. Regardless of changes to the job market or recruiting technology, job seekers who do this will have the greatest success transitioning into the workforce.
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