Employment:
Full Time
Line of Service
Internal Firm Services
Specialism
IFS – Clients & Markets
Management Level
Associate
Job Description & Summary
The Web and Digital Marketing Associate is responsible for executing the PR & Marketing strategies for PwC ME via Digital channels. The role supports, executes and measures digital marketing activities and programs. Works across the organisation, with the PR and Marketing teams, and LoS to execute digital initiatives and drive digital results while focusing on improving processes and establishing best practices.
Financial
• Prepare invoices and payments for online campaigns and digital platforms.
• Internal Process
• Execute regional online digital strategy and initiatives, in coordination with the Digital Marketing Team Lead, PR and Communications Team Lead, and the Clients and Markets Directors
• Launch and optimise paid campaigns on social media platforms and Google Ads.
• Handle Salesforce Marketing Cloud (SFMC) journeys and email send outs.
• Serve as the PwC ME website owner, www.pwc.com/m1 , making sure to implement regular site updates, monitor stats, and optimize the content
• Enforce web branding standards, including photo and visual asset use.
• Drive special website-related projects (e.g. search engine optimization) managing implementation timelines accordingly
• Produce reports that measure effectiveness of campaigns and overall traffic to be shared with management
Learning & Growth
• Serve as integral member of global digital teams within the PwC network to contribute to corporate direction and initiatives
• Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed
Education
• Degree educated
• Certifications in Digital Marketing platforms preferred
Language
• Fluency in spoken and written English.
• Fluency in spoken and written Arabic.
Overall Experience
• 1-3 years of experience in working with any website CMS platform and executing online campaigns on social media and google ads platforms.
Specific Experience
• Experience in digital marketing and digital campaigns execution. (Social Media Display & Google Ads)
• Experience in Adobe Experience Manager or any similar website CMS. (e.g. WordPress)
• Experience within the Middle East is preferred
• Experience with analytics platforms (e.g. Adobe SiteCatalyst, Google Analytics, Mixpanel etc.)
• Experience coding in HTML/CSS/Javascript is preferred
• Experience in Salesforce or any CRM is preferred
Knowledge and Skills
• Knowledge with marketing and email automation platforms
• Strong analytical and reporting skills
• Knowledge in SEO & SEM
• Background about service offering for all PwC LoS and industry sectors in the Middle East
• Excellent time and project management skills
• Excellent communication skills
• Excellent writing skills
• Ability to research and stay up to date with trending technologies and opportunities within the digital space
• Ability to interact effectively with people of all levels to accomplish objectives
PwC firms help organizations and individuals to create the value they’re looking for.
We’re a network of firms in 158 countries with close to 169,000 people who are committed to delivering quality in assurance, tax and advisory services. PwC is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the global PwC network.
In our 3 key areas of business or Lines of Service Assurance, Tax, and Advisory we work with our clients from business start ups to the worlds leading organizations to measure, protect and enhance the things that matter most to them.
We help our own people to learn, discover, develop and make a real difference all the way through their working lives. And we have big ambitions to grow.
PwC Middle East Region is part of what we call the Central Cluster and includes the UK, Europe and Africa as well as the Middle East. The region consists of 12 markets – UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, Egypt, Libya, Iraq and Palestine.
PwC has been established in the region for over 40 years, we already employ over 4500 people and we are on course to become the Middle East number one professional service firm.
Source: Job Posting - gulftalent.com
