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    Leading a Company Through an Employer Brand Refresh

    Allianz is a European multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management. The organization is undergoing major transformations, including a global refresh of its employer brand. Here’s how Kara McLeod, the company’s employer brand head in Asia-Pacific is leading the way. Have a listen to the episode […] More

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    Your Employer Value Proposition and COVID-19

    A pandemic, or any crisis, will be an acid test for your corporate furniture such as purpose, values, principles, behaviors, etc. In the employer brand world, we have to ensure our EVP is robust and is delivering what it promises, in good times and bad. An EVP positioning will typically consist of three to five […] More

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    Why Purpose-Driven Employers Succeed

    Serving society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed. Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit. Have a listen to the episode below, keep reading […] More

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    How Employer Brand Teams Can Respond to a Crisis

    What happens to employer branding in a time of crisis? In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients. Have a listen to the episode below, keep reading for a summary […] More

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    Strategies for Attracting Top Talent in a Competitive Industry

    To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates. Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding […] More

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    How to Be a Better Employer Brand Leader

    Where do you start when leveling up your employer branding? An experienced employer brand leader shares the strategies, tools, and skills that can make a difference. Sara Balaban is Employer Brand & Talent Operations Lead at Geller & Company. Have a listen to the episode below, keep reading for a summary and be sure to […] More

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    Highlighting Human Storytelling

    Years of experience have shown this employer brand manager just how vital human storytelling can be in boosting your content’s relevance, reach, and efficacy. Debra Luna is Employer Brand Manager at Paychex. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. Listen on Apple […] More

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    Sparking Dynamic Internal Support for Your EVP

    Allowing your employees to speak for themselves can be one of your most powerful tools when building a compelling EVP, as this telecommunications company knows well. Alannah Green is Employer Brand Consultant at Optus. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. […] More