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    3 Ways L’Oréal Is Helping Their Communities In The Wake Of COVID-19

    Everyone has been affected by the COVID-19 pandemic. The physical and financial health of millions of people has been threatened by this unprecedented disruption. Seeing this, L’Oréal immediately leveraged its status as a global beauty tech giant to help the communities it serves—and beyond—through a response effort focused around three pillars:
    Ensuring the health and wellbeing of L’Oréal employees
    Galvanizing the company to contribute to the greater good
    Taking this time to transform the way L’Oréal works
    While the company was quick to enact protective measures for its employees, like work-from-home policies and stringent cleanliness procedures for manufacturing environments, some of the most important work was done to protect communities outside the company.
    1. Looking Beyond The Beauty Community—And Galvanizing Employees To Do The Same
    When you’re a global manufacturing and supply chain leader, you have the power to mobilize quickly to make impact when faced with a pressing need. Immediately after the pandemic began, L’Oréal facilities around the world began creating and packaging hand sanitizer for essential workers, healthcare facilities, and care homes.
    As a part of their global COVID-19 relief efforts, L’Oréal donated $250,000 to Feeding America, which helps combat food insecurity caused by poverty, a problem which has grown since the start of the pandemic. In Europe, the L’Oréal foundation donated one million euros to its partner non-profit organizations fighting similar forms of insecurity across the Atlantic.
    As the company outlined in its official COVID-19 response, “These establishments are our first line of defense against coronavirus and are committed to protecting us and curbing the epidemic every day.” But it’s not just the corporation that’s helping out—employees are mobilizing as well. One of the pillars of the company’s pandemic response is to “galvanize the company to contribute to the greater good.” In that spirit, the company is matching the donations of their employees to Feeding America, dollar for dollar, up to $25,000.
    2. Supporting Their Partners & Small Businesses
    Beauty for all—one of the company’s core philosophies—means looking beyond the bounds of their business to support those in need. In addition to the public health impacts of the pandemic, many in the beauty community were also suffering from economic disruption. Stylists, salons, suppliers, and small businesses of many kinds are essential parts of the industry—and L’Oréal made sure to provide relief to them.
    Through donations, fundraising, and billing relief efforts, L’Oréal is jumping into action to help these small, vibrant businesses make it through. Partnering with organizations like the Professional Beauty Association, L’Oréal is helping to raise money for industry professionals who need assistance during the lockdown. Plus, for small businesses unable to get customers in the door, L’Oréal is delaying or freezing payments for their products.
    3. Leading A Tech Transformation to Connect with Consumers – And Employees
    COVID-19 forced many companies to quickly undergo technological transformations to adapt to an entirely remote working world, but L’Oréal took this as an opportunity to make industry-leading innovations.
    In a time when many of us can’t be physically with our friends, families, and communities, L’Oréal’s teams also stepped up to the plate to use technology to spread happiness. Lisa Price, the founder of one of L’Oréal’s beloved brands, Carol’s Daughter, gave a virtual commencement speech to honor the class of 2020. Using the power of TikTok, multiple brands under the L’Oreal umbrella launched social gifting programs to build a sense of support during these unprecedented times. A partnership with Snap Camera was launched with eight of L’Oreal’s Brand to create AR lenses for platforms like Skype, Youtube, and Twitch. Conference calls have never been more glamorous!
    The teams behind all these innovations went through a tech transformation of their own as many employees transitioned to working fully at home. Even while not being able to be physically together, employees quickly mobilized to create ways to stay more connected than ever. The USA Head of Talent Acquisition, Sumita Banerjee, started teaching virtual Zumba classes for both employees and their families to participate, milestones like birthdays were celebrated with virtual fêtes, and beloved pets filled in for missed office mates.
    For members of the L’Oréal team, it’ll never be easier (or safer) to connect with their peers —pandemic or not.
    Innovating For Good Is Just Part Of The L’Oréal Culture
    “We at L’Oréal USA feel a deep responsibility to do our part to help address this crisis in the many communities in which we live and work,” L’Oréal USA CEO Stéphane Rinderknech said.
    And while the COVID-19 crisis is new, this type of innovative response for the betterment of society is standard practice for L’Oréal. Whether it’s technological innovations for sustainability or crafting diverse communities at work, the beauty technology giant has long considered its business an avenue for positive change.
    Want to see how your career could help with efforts like these? Check out open opportunities at L’Oréal on WayUp! More

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    An Employer Brand Expert’s Post-Pandemic Forecast

    Regardless of the extent to which your business has been disrupted by COVID-19, we’ll all re-emerge from varying degrees of lockdown into a changing world. What does this mean for employer brand and its leaders?
    Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of a crisis and massive change, including what employer brand managers must prioritize now in order to thrive.

    Listen on Apple Podcasts, Spotify, Stitcher, or Soundcloud.
    Barrow was a brand manager and advertising CEO before he got the idea to adapt brand management to the more people-centered work of HR. Today, his work in employer brand has had a profound effect on business around the globe. Here’s what lies ahead, in his view, for employer brand managers.
    Your Company Will Be Judged for Its Crisis Response: When asked about the employer brand’s importance right now, Barrow’s answer is blunt: “It’s in times of trouble that it matters most.”
    Transparency Remains Key: Are members of senior management still earning what they were pre-COVID? Are employees being let go at all levels of an organization, or just those lower on the ladder?
    How and Where We Work Will Change: Post-Pandemic: The forced transition to working from home awakened many businesses to the feasibility (and, in some cases, benefits) of a remote workforce, as well as its limits.
    Purpose Will Become All-Important to Employer Brand: Company purpose, Barrow reminds us, is impossible to “spin” when it comes to the employer brand.
    For more from Simon Barrow, listen to his previous appearance on the Employer Branding Podcast and follow his work on LinkedIn. For more help identifying the values and culture you want to create in your company and refining your employer value proposition, reach out to us.

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    WFH Saves People 23.5 Days a Year Traveling

    Is remote working here to stay? While many people have predicted the rise of remote working over recent years, nobody expected it to rocket its way to the forefront as it has during 2020. It’s difficult to remember what life was like before the Coronavirus pandemic forced governments and businesses worldwide to implement drastic changes […] More

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    Understanding the impact of COVID-19 on your job search

    As we move into the summer months of 2020, by now we are well acquainted with the recent events hitting markets hard and disrupting hiring patterns. Whenever we are faced with challenging times, we are presented with unique opportunities. As a job seeker, you will have to remain proactive in your search for employment. Staying […] More

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    How COVID-19 Has Influenced Employer Brand Sentiment

    New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world. During this pandemic, we decided to do research using the Employer Brand Index methodology and understanding what really matters to talent during this time. Following the commentary, we could […] More

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    E-presenteeism and Burnout: Impact of Mental Health on Employees

    New research reveals that three in five (58%) HR managers fear that the mental health impact of working from home due to Coronavirus is so great that they will lose staff, who could be forced to take time out of work due to burnout. The research, commissioned by LinkedIn, the world’s largest professional network,  in partnership with […] More

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    How Employer Brand Teams Can Respond to a Crisis

    What happens to employer branding in a time of crisis? In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients. Have a listen to the episode below, keep reading for a summary […] More

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    How to Remain Proactive in your Job Search During the Covid-19 Crisis

    In this time of uncertainty, many companies and job seekers are faced with a decision. Pause the interview process or adapt to the situation. If you are a job seeker, ask yourself, can your skills be leveraged remotely? While some companies are reassessing hiring needs as their industries may be experiencing a slow-down (travel, entertainment […] More